MARISOL LAINEZ LINARES

(504-**-******

abhqm2@r.postjobfree.com

QUALIFICATION SUMMARY

. Bachelor of Marketing Degree with a Masters in Business Administration.

. Strong organizational, technical and interpersonal skills.

. Trustworthy, ethical and discreet, committed to superior customer

service.

. Outstanding success in building and maintaining relationships with key

accounts, resulting in excellent levels of retention and loyalty.

. Well organized with a track record that demonstrates self-motivation,

creativity and initiative to achieve both personal and corporate goals.

. Detail oriented and resourceful in completing projects.

. Effective management of multiple assignments.

. Complete knowledge of the financial services sector.

. Proven leadership with staff members in goal and objective follow-ups.

. Verbal, written communication and computer skills.

. Proven capacity to approach problems efficiently and creatively.

. Articulate and creative, offering innovative and practical solutions.

. Fluent in verbal and written English and Spanish.

ACADEMIC STUDIES

Master Degree

Business Administration, Universidad Cat lica de Honduras "Nuestra Se ora

Reina de la Paz" Tegucigalpa MDC, Honduras.

Marketing B S

UNITEC, Universidad Cat lica de Honduras, Tegucigalpa, Honduras

Elementary, Middle, High School and College

American School, Tegucigalpa, Honduras

PROFESSIONAL EXPERIENCE

Marketing Manager since June 1999

BAC Honduras

. Planning, development and coordination of the communication strategies

for the products and services of the bank.

. Responsible for coordinating activities in advertising, promotion,

research, development, marketing research, and branding.

. Annual strategic plan of trade marketing.

. Development of new promotions and special events.

. Development and implementation of financial education program.

. Development of arts and campaigns with the advertising agency and/or

public relations agency.

. In charge of the image and presence of the name and brand in all the

bank locations and where we have brand position such as: Agencies,

Malls, Events, Stadiums etc.

. Communication towards clients by different channels: web page, account

statements, letters, brochures, emails, etc.

. Bench marketing of the competition with our products and services.

COLGATE-PALMOLIVE

District Sales Representative

Development of advertising and promotional campaigns. Research of

competition. Distribution of promotional articles and samples. Supervision

of stocked, priced, and merchandise in supermarkets. Recruitment, training

and supervision of new hires. Researched and analyzed business

opportunities by evaluating target segments, market entry and

profitability. Successfully conducted focus groups. Preparation of

presentations and reports.

TIENDAS MAGIE S.A.

Marketing Supervisor

Marketing efforts for a 5- store chain, in the perfume-cosmetic business.

Supervised the distribution of promotional articles and samples. Inventory

of merchandise, samples and promotional gifts. Coordination of special

promotion activities. Visual merchandising.

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