Sales Marketing
Resume:
Clara i. Davila
Weston, Florida *****
************@*******.***
BuSINESS ADMINISTRATION / Marketing
Business administration and Marketing hands on professional with
international experience in Latin America working for large and midsize
clients like Warner Lambert, Colgate Palmolive, and Microsoft.
Solid knowledge in development and implementation of sales and marketing
campaigns accelerating performance, increasing bench strength and driving
business results
PROFESSIONAL EXPERIENCE
Microsoft Ft Lauderdale, FL
2007
Education Specialist Coordinator for Latin America - (TQ River land
Consulting)
Certification lifecycle administrator for Latin America partners and
distributors.
Supported and played a key role in the delivery of substantial milestone-
driven web plans, maintaining and communicating site launches, content
management and key status reports to senior management.
Coordinated all activities related to the Education Specialist website
maintenance and the relationship with vendors who support the site.
Worked closely with outsourced development teams acting as the liaison for
maintaining content and site strategy of great quality, customer value and
partner certifications.
Expert Credit Restoration Incorporated Plantation, FL
2005 - 2007
Team leader
Developed and delivered training programs for team of 8 local credit repair
sales specialists
Supervised the quality delivery of credit counseling and coaching providing
credit repair services to 35 different families.
Grew sales by 35% annually reaching clients nationally.
University Of Nebraska Marketing Consulting Group Omaha, NE
1999 - 2000
Senior level honors class in Marketing - Team established by the School of
Business Administration by invitation only.
The team visited executives from Omaha top companies like Corps of
Engineers, Bank of Nebraska, Industrial Labor Corporation and Aksarben
Electronics and analyzed a set of business related marketing challenges
each company faced.
The team's achievements included the development and presentation of
marketing plans with a 90% adoption of it into the companies' business
plans.
State Farm Insurance Agent Field Office Omaha, NE 1999 -
2000
Marketing and Administrative Internship
Created report system for marketing projects tracking and oversight for
central regional office including the delivery of biweekly scorecards for
local top management
Prepared marketing materials for independent agents in the Midwest rural
region
Fine tuned existing reports that were used for independent agents at the
state level
Young & Rubicam Cali, Colombia 1994 -
1998
Account Coordinator for Colgate Palmolive Latin America
Generated financial reports and managed a $13M budget related to media and
production materials for Y&R Latin America reporting to the Regional
Production Center in Miami.
Liaison for Y&R Latin America offices and responsible for the
implementation of marketing strategies in compliance with North America and
South America Centers of Creative Excellence marketing and advertising
plans. Managed the approval process for all agreed global/regional/local
advertising activities in accordance to Colgate Palmolive Global
Advertising Policy.
Prepared summaries and presentations based on data derived from the Nielsen
Reports and kept all countries informed of C-P advertising developments
worldwide.
Sales team leader appointed to capture business growth within existing
clients and to generate direct marketing projects, merchandising and point
of purchase materials.
Contacto Bates
Account executive for Warner Lambert/Chiclets Adams
Generated a national advertising campaign for Warner Lambert - Chiclets
Adams that also included competitive positioning analysis and pricing
strategies for Colombia capturing additional 5% of national market.
Developed an advertising campaign for Bubble Gum and candy products which
resulted in improved brand awareness and recognition as measured by a Top-
Mind study. This included products Motita Bubble Gum and Certs which
reached top performing levels in their respective categories.
Developed and executed the advertising campaigns of Burst Stick Gum
including creativity development, media planning, results tracking and
campaign evaluation. Burst reached the second position in sales and in "top
of mind" nationally in its product category.
Contacto Bates was acquired by Y&R in 1995
Comunicolor Carvajal Direct Marketing Cali, Colombia
1992 - 1994
Sales Executive
Experienced in the execution of Direct Marketing campaigns from concept to
completion.
Involved in the interpretation of qualitative and quantitative data
gathering in the direct marketing response.
Managed a mixture of inbound and outbound activities and developed
launching projects at the national level for products including Burst,
Chiclets Adams, Stay Free (Johnson & Johnson), Remy Martin and Interbank.
Reached sales goals for regional markets in the areas of Cali and
surrounding communities.
ASSOCIATIONS
Omicron Delta Kappa - National Leadership Honor Society
Phi Theta Kappa - International Honor Society
EDUCATION
Marketing Specialization in Business Administration
University of Nebraska At Omaha
Bachelors of Science in Business Administration, Management
ICESI University - Cali, Colombia
Javeriana Pontifice University - Bogota, Colombia
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