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Manager Marketing

Miami, Florida, 33172, United States
March 16, 2011

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Sara Soto

Special Event Coordinator, Media Professional

with expertise in marketing and promotion, management, public relations,

personality seeks new opportunity and challenges

More than 44 millions' Spanish CONSUMERS IN United Stated and millions in

Latin America, if you need to reach the market, Sara is an expertise in

getting together both the client and the market

Summary of Qualifications

. Strong leader with extensive experience in media production, product and

brand development, marketing, script writing and content editing for

projects targeting diverse Spanish speaking population.

. Built and retain well respected relationships with celebrities and high-

level decision makers within advertising, expertise in entertainment

industry, broadcast, press and public relation, media, radio and records

companies industry.

. Extremely proficient in planning, organizing, and directing special

events and promotional campaigns under unusual circumstances and in

various settings.

. Proven ability to view given properties from several perspectives and

generate unique approaches for its creation and delivery.

. Persuasive presenter. Highly skilled at articulating concepts and ideas

to gain support needed to turn visions into reality.

. Imaginative and innovative brainstorming talents. Capable of performing

and producing quality material under pressure and in diverse situations.

A highly creative personality

. Outstanding communication and interpersonal skills. Adept at breaking

down barriers and making cross cultural connections with people of varied

ages, professions and socio-economic levels, cultures and nationalities.

Career Accomplishments

Gained national and international notoriety through creating and

developing Latin Star Walk of Fame in Miami to honor various artists and

icons, including Julio Inglesias, Celia Cruz, Gloria Estefan, Veronica

Castro, Raul Velasco', and Charityn among others. Project conception

through launch responsibilities spanned 3 year period of 1989 through


o Collaborated on creation and marketing of television award ceremony show

to cover naming and placement of new stars, entitled "La Gala De Las

Estrellas" (aired by Telemundo 1992). Obtained necessary corporate

sponsorship through establishment of relationship with Johnny Walker


o Appeared on various television programs, including Siempre En Domingo,

El Show De Charityn and the soap opera called Valentina to discuss

entire project management of "Walk of Frame".

o Received numerous proclamations from various Counties of Florida and

City of Miami and Miami Beach dignitaries in recognition for promotion

of Latino talent.

o Played key role in successful launch and ground up growth of new

television network, Telefutura, which was developed to serve programming

needs and interest of younger Spanish speaking audiences. Utilized

ability to conceive of innovative and attention grabbing promotional

pieces to build and maintain ratings in highly competitive marketplace.

o Served as freelance journalist and entertainment contributor to several

local newspapers, magazines and radio station FM 92.

o Worked for 8 years un Univision Network, starting as copywriter in the

launching of 'Despierta America", very successful in the Promotion

Department for the Network, and leader in marketing and promotion

department of the network, developing events like "Premio lo Nuestro",

" Carnaval de la calle 8" among others special events developed for the


o Contribute to career growth of new artists and others celebrities

through providing of independent consulting services. Among them,

Sissi, Gloria Trevi, Ninel Conde, Olga Tanon, Cristina

o Held seminars for media professionals on "How to Sell Network to Public"

and "How to get attention of Television Viewers."

Professional Experience

. Director of pubic relation, marketing and personal manager of the

international star Gloria Trevi (2004-2009)

. Help Gloria Trevi to develop marketing strategies as well as booking

event and road manager, consultant and international manager

. Worked closed to record label as SONY, UNIVISION MUSIC, UNIVERSAL,


. Expertise in the Spanish market in United Stated

Senior Producer (2001-2004) for Telefutura Network (Uivision -the number

one Spanish television channel in US)

. Contributed to building of station format and Promotion Department

from ground up, including product development, public relations,

program advertising and training of production staff.

. Skillfully wrote and edited project treatments, formats, proposals

and pilot scripts.

. Utilized in-depth industry experience to develop strategies to

improve and maintain ratings.

. Attended and participated in up front promotion events to obtain

corporate sponsorships for soap operas, movies, pilots and other

entertainment programs.

Media Relations Coordinator (2001)

. Coordinated all press interviews and public appearances for network


. Arranged for all facets of international press coverage during

specialized television events, including "Premio Lo Nuestro" and

"Noche De Carnaval".

. Introduced stars and award winners and managed interview times with

appropriate media representatives. Created and direct the events.

Promotion Department Copywriter (1998 - 2001)

. Developed television commercial and promotional pieces for network


. Created numerous eye-catching 30 second spots that increased viewer

ratings for numerous new and existing programs.

Freelance Script Writer (1997 - 1998)

. Contributed to daily script writing for "Despierta America" and

"Club America" with Neida Sandoval.

. Conducted extensive research of news worth topics within

entertainment world to develop timely and accurate reporting of


AT&T Communications, Miami, FL 1978 - 1997 Special Events Coordinator

. Orchestrated all aspects of corporation's participation in various

large festivals and events involving Hispanic Community, including

annual "Calle Ocho Festival."

. Arranged for participation of numerous local, national and

international celebrities to draw public to booth, including soccer

star Pel .

Education And Professional Development

Bachelor of Arts, Communication, Florida International University, Miami,


Completed Dale Carnegie Public Speaking Course

Computer Skills

Microsoft Word/Excel/PowerPoint/Outlook, Windows Applications and Internet



Fluent, both verbal and written, in Spanish and English

Keywords: Talent VP Manager, Public Relations Director, Casting Director,

Director of Programming Promotion, Publicist. Road manager. Manager. Very

creative person. Expertise in Latin market.

Cell 305-***-****

Fax 305-***-****

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