Sales Marketing

James P. Cheney

*** ****** ***. ********* ******, NY 11570

P.516-***-**** C. 516-***-****

********@*****.***

CAREER SUMMARY

A highly accomplished, consultative sales and marketing professional with

over 12 years

of experience in results oriented, media and technology services sales.

Consistently at the top of team sales rankings, regularly exceeding goals

in different environments. Trained and managed sales teams, setting

aggressive targets which were always achieved and often exceeded by

implementing a full training curriculum and establishing a strategic

methodology.

EXPERIENCE

2008 - 2011 Quality Technology Services (QTS) Jersey City,

NJ

Sales and Marketing, Media Service

Increased event-based revenue in excess of 60% by establishing and growing

all new sales accounts for the department. Created highly effective sales

and marketing materials and implemented a new sales strategy which led to

improved business practices. Media Services include webcasting, streaming

media, video production, and encoding services.

2005 - 2008 TalkPoint Communications New York, NY

Director of Sales

Recruited, hired and trained a staff of five account executives, resulting

in individual team member sales increases in excess of 80%. Team regularly

exceeded group targets. Fostered a success environment through hands on

implementation of approach strategy, prospecting methods, internal and

external training sessions, and creating an open, yet focused sales

framework.

Account Director, Publishing

Regularly exceed monthly sales quota by 15 - 20%. Created sales strategy

for webcasting initiatives specific to magazine publishing companies.

Worked closely with clients on implementing and developing structured

webinar programs via a self-developed, highly consultative sales process.

Promoted to Director of Sales in less than one year

2003- 2005 T&F Informa Group - Life Sciences New York, NY

Advertising Director, BioExecutive International Magazine

Co-created and launched new biotechnology business publication designed as

a service title for entrepreneurial and established executives within the

life sciences industry. Spearheaded a unique web-based initiative to

establish a professional biotech community.

Advertising Director, BioPeople Magazine

Hired to revitalize biotechnology business title. Project included the

refocusing of editorial direction, implementing appropriate sales strategy,

and consulting on full redesign of magazine and website.

James P. Cheney

408 Morris Ave. Rockville Centre, NY 11570

P.516-***-**** C. 516-***-****

********@*****.***

EXPERIENCE_(cont.)

2002 - 2003 Independent Consultant

New York, NY

Print and online media marketing and sales consulting

Advised several print and online publications on marketing strategy and

sale. Conducted media sales campaigns for titles. Created and edited sales

and marketing materials for client publications.

2001 - 2002 Empire Media New York, NY

Vice-President, Sales & Marketing

Co-founder of EmpireNY, a monthly business publication covering innovations

in downtown NY business. Recruited, hired and managed a sales staff of four

independent sales representatives. Managed all of the day-to-day operations

of the magazine.

Director, Advertising Sales & Marketing, Alley Cat News

Revitalized title which had been on hiatus for several months. Successfully

sold restart issue which was never published due to the events of September

11, 2001.

1998 - 2001 Lockwood Publications New York, NY

Advertising Director

Created sales strategy for SMOKE, an upscale men's cigar/lifestyle magazine

(circulation 150,000) resulting in over $1,000,000 in annual revenue.

Managed sales efforts of Smokeshop Magazine, the leading publication

covering the retail tobacco business.

Director of New Media

Managed all new media accounts for sales of online advertising on

SMOKEMAG.COM and gosmokeshop.com websites. Researched and maintained

information for the Smokeshop Finder CD-ROM database of over 8,000

tobacconists.

EDUCATION

January 1993 Leonard Davis School of Music - CCNY New York, NY

Bachelor of Arts, Music - Jazz Performance

James P. Cheney

408 Morris Ave. Rockville Centre, NY 11570

P.516-***-**** C. 516-***-****

********@*****.***

CLIENT SUMMARY

The following represents a brief cross section of business developed,

established and conducted.

Pfizer

Partnered with the Pfizer Learning Center (PLC) on weekly professional

training sessions for their international sales force. Produced live on-

site encoding events which included coordinating efforts of both location

and corporate personnel. Services represented in excess of $150,000.00 in

annual revenue

Ernst & Young

Created a unique hybrid service offering for consulting, content delivery,

and on-site and remote video encoding for all internal webcasts and

streaming events. Annual revenue in excess of $250,000.00.

Sony Music Entertainment

Contracted with the MyMusic division to produce several concerts for live

streaming on Facebook and Crackle.com. Coordinated video production,

content delivery, signal acquisition, and location scouting. Annual revenue

in excess of $70,000.00

New York Times

Produced all live encoded video for both scheduled and breaking news

events. Acquired and formatted video "pool feeds" for Presidential and

Congressional events. Annual revenue in excess of $40,000.00.

Barnes & Noble

Partnered on the video production and encoding of all live, in-store events

with both authors and musicians. Annual revenue in excess of $15,000.00

NewBay Media

Created and conducted in excess of 50 live sponsored webinars annually for

this mid-sized trade and consumer publishing company. Titles include

Broadcast & Cable, Tech & Learning, TVTech, MultiChannel News, Radio World,

and Digital Signage. Produced four large scale virtual trade shows with an

average of 5000 live viewers per show. Annual revenue in excess of

$150,000.00

James P. Cheney

408 Morris Ave. Rockville Centre, NY

11570

P.516-***-**** C. 516-***-****

********@*****.***

CLIENT SUMMARY (cont.)

Market Technicians Association

Consulted on and produced a weekly, educational live webinar series for the

membership of this international trade organization. Conducted live video

production for national events. Annual revenue in excess of $80,000.00.

American Business Media

Fostered a strong marketing and services relationship to provide webinar

creation and production for a series of online professional education

events. Annual Revenue in excess of $85,000.00

Howemedica Osteonics, dba Stryker

Created a unique service offering to provide streaming video of

professional education videos for display on mobile devices (Blackberry,

Android, iOS.) Annual revenue in excess of $20,000.00

Crains

Established ongoing, contract-based webinar services for publications

including Pensions & Investments and Automotive News. Produced and

conducted a series of live financial conferences for video streaming.

Annual revenue in excess of $75,000.00

McGraw Hill

Provided live webinars and video production services for Aviation Week,

McGraw Hill Construction, and Business Week. Annual revenue in excess of

$100,000.00.

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