Marketing Manager
Resume:
Larry D. Johnson, Jr.
Sherman Oaks, CA 91411
***************@*****.***
OBJECTIVE
Energetic, consummate professional with five plus years of administrative
experience in ensuring organizational goals are achieved.
PROFESSIONAL EXPERIENCE
Magic Johnson Enterprises, Beverly Hills, CA August 1999 -
September 2002
October 2007 - April 2009
Director of First Impressions
- Office Assistant for three business entities; Magic Johnson Enterprises,
Magic Johnson Foundation and Magic Workforce Solutions.
- Provided administrative support for executive level management
- Responsible for scheduling and setting up appointments
- Typed memos, reports and other executive level correspondence
- Proficient in Microsoft Office: Word, Excel, Outlook, and Powerpoint
- Implemented processes for outgoing email/mail correspondence in an effort
to reduce related expenses
- Managed data entries for CRM database
Departmental Projects
- Developed correspondence for all new media request
- Aided marketing department in creating initiatives for various Fortune
500 partnerships/clients
- Researched and developed prospective business development projects
- Assisted in identifying potential clients and following up on leads from
incoming mail
- Worked with creative team in developing strategic campaigns for print
publications
- Go to market analysis for SodexoMagic (food/facilities management)
- Marketing Committee for Magic Johnson Foundation Scholarship program
Brand Manager April 2008 - November 2008
- Internal communication liaison regarding MJE brand
- Implemented and managed brand sessions in which partner executives
provided a SWOT analysis on partnership merits
- Generated B2B marketing material
- Reestablished business properties master list
- Developed company packet of facts and general information
Michigan State University, Lansing, MI May 2006 -
July 2007
Sports Marketing Representative
- Supervised 15 marketing interns
- Administrative support for senior level management
- Clerical duties: Answering phones, filing, typing, scheduling meetings
- Managed inventory of supplies for events
- Composed inter-departmental memorandums ensuring timely delivery and
receipt of important information while maintaining confidentiality
- Managed sponsorship contractual obligations for high revenue partnerships
- Developed executive level presentations for related on- and off- site
meetings
- Researched and developed marketing strategies for sporting events
- Conducted statistical research on consumer demographics
- Spearheaded marketing campaigns for Basketball, Football, and Hockey
departments
- Planned and organized athletic department events, conventions and
seminars
- Coordinated and distributed promotional items (posters, schedule cards,
autographed memorabilia) to clients, vendors, and athletic departments
- Responsible for exploring potential sponsorship/partnerships
- MSU Ticket Office Representative
EDUCATION
Azusa Pacific University, Azusa, CA, Business Administration
July 2005
References below.
Larry D. Johnson, Jr.
5235 Kester Ave., #323
Sherman Oaks, CA 91411
***************@*****.***
REFERENCES
Earvin Johnson
CEO, Magic Johnson Enterprises, Inc.
9100 Wilshire Blvd
Beverly Hills, Ca 90212
Upon Request
Kawanna Brown
COO, Magic Johnson Enterprises
9100 Wilshire Blvd
Beverly Hills, Ca 90212
Upon Request
Mark Hollis
Athletic Director, Michigan State University
248 Jenison Field House
East Lansing, Mi 48824-1025
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