Marketing Sales

Maurice Gomez

**** ******** *****, *******, ** 75088

305-***-**** - email: ********@****.***

[pic]

Marketing PROFESSIONAL

[pic]

Versatile hands-on bilingual Marketing Professional backed by proven track

record in achieving results in large structured environments, as well as

smaller more entrepreneurial roles. Experience involves effectively leading

a variety of Marketing & Operations functions both domestically, as well as

in the Latin America, Mexico & Caribbean Region. Recognized for maximizing

profitability by developing culturally relevant strategies and flawlessly

executing creative and resourceful tactics that raise awareness, drive

traffic and influence purchasing decisions.

[pic]

Industry Expertise & Management Skills[pic]

( Foodservice ( Franchise Relations

( Hispanic Marketing

( Strategic Alliance Partnership ( Youth & Family Promotions

( New Product Development

( Public Relations ( Branding

( Innovation

( Field Marketing ( Image &

Merchandising ( Customer Service

[pic]

Career PROGRESSION & Achievement Summary

[pic]

FUZION FOOD GROUP OF TEXAS - Dallas, TX

2008 - 2010

MARKETING VP

Served in organizing all aspects of start-up operations for the opening of

a regional Fuzion Food Group office in Dallas, TX. Accountable for driving

new business development by establishing strategic partnerships and dealer

relationships to increase channel revenue. Scope of responsibilities

included market research, brand development, menu engineering, training,

coaching and performance reporting. Spanish language television network,

Univision 23, scheduled 2-day feature segment in "Piensa Verde, Actua

Verde" con Ana Maria Vargas.

Provided clients innovative, turnkey foodservice solutions for non-

traditional channels (e.g. schools, hospitals, assisted living facilities)

that desire to make sustainability a core element in their product design,

branding and cost management. Developed customized brands and menus that

leveraged Turbo Chef greaseless cooking technologies to deliver higher

quality, "better-for-you food" while creating a competitive point of

differentiation. On an on-going basis, provided clients comprehensive

operator support that resulted in lower operating costs, increased sales

and higher levels of profitability while actualizing their "green" vision.

ADMARK INTERNATIONAL - Dallas, TX

2008 - 2008 MARKETING DIRECTOR

Spearheaded the effort to construct franchise models for the development of

retail business (e.g. clinics, restaurants) that provide innovative,

accessible services. Plan consists of all aspects of franchising support,

including site evaluation and design, construction, marketing, operating

manuals and training.

Performed the due diligence process in the evaluation of programmatic

strengths and weaknesses, providing the economic basis for probable

improvement of retail business operational and financial performance.

Collaborated on market research projects to identify under-served markets

and recommend viable new opportunities, relationships and programs. Aligned

resources with Fuzion Food Group in the development of foodservice

solutions for non-traditional channels.

MCDONALDS CORPORATION - Oakbrook, IL

2005 - 2007

MARKETING MANAGER

Recruited to organize/reinstate the "Field Marketing Development Program"

to create a "top to bottom" succession plans for the USA Marketing Field

Teams. Developed onboarding processes to accommodate, assimilate and

accelerate 12 new employees into McDonald's multi-faceted infrastructure.

Worked interdepartmentally and with franchisee committees in the strategic

development and execution of an everyday 4 tiered menu strategy, as well as

7 national product launches that resulted in double digit sales growth year

over year.

Executed a "Field Exchange Program" to cycle field partners with future

potential into Oakbrook Head Quarters for projects/exposure/training (and

vice versa for Oakbrook members). Created and implemented Field Marketing

Orientation Courses & Manuals for new company and agency hires, as well as

facilitated technical training and personal development sessions.

Additionally, teamed with Menu Management Group responsible for the

development and execution of national strategies that leveraged system-wide

opportunities (e.g. Value Menu & Premium Coffee). Provided on-going support

to the regional field teams to gain franchisee consensus for DMA-level

marketing plans, as well as behind one US Strategic Plan.

Maurice

Gomez,

Page 2

Dolce Fresche, - Miami Beach, FL

2002 - 2004

OWNER/OPERATOR

Lead the direction of all aspects of start-up operations for the

development of Dolce Fresche, an Italian South Beach Caf . Responsibilities

included conducting consumer research and analysis, image, design,

construction, menu development, pricing and sourcing. Responsible for cost

control, payroll, and full profit and loss. Recruited, hired, managed and

inspired employees. Received an Addy award for logo development/image. The

company was sold in 2004 concurrent to the opening of a 2nd unit in South

Miami.

BURGER KING CORPORATION - Miami, FL

1997 - 2002

MARKETING MANAGER, LATIN AMERICA/MEXICO/CARIBBEAN

Served as Regional Marketing Manager responsible for profitably building

sales and customer traffic in 22 countries representing $650 million in

annual sales. Guided franchisees in the development of new strategic

marketing processes & grassroots marketing tactics for under penetrated

media markets. Implemented menu optimization strategies, merchandising

approaches & market-driven, tiered pricing that improved gross margins.

During my tenure, comparable sales were positive for 12 consecutive

quarters.

Lead cross-functional teams from marketing, operations, R&D and supply in

planning and execution of annual marketing calendars for 600+ restaurants.

Active member of the LAMECA franchisee advisory board from 1998-2002.

Presented industry trends and insights sub-regionally while guiding a

consistent and unified marketing effort throughout the region.

Additionally, identified and negotiated promotional properties with global

entertainment leaders for Youth & Family promotions (e.g. Disney, Warner

Bros, FOX). Introduced the 1st licensed Kid's Meal property to the region

in 1998. Responsible for the creative design and manufacture of +6 million

premiums/toys per year that resulted in double digit kid meal growth year

over year for 3 years. Managed the creative development, production and

distribution of multi-use, multi-lingual, television and merchandising

materials.

MARKETING MANAGER, BRAND IMAGE & MERCHANDISING

1995 - 1997

Managed $20 million annual budget for the creative development, production

and distribution of national and local merchandising materials for 210

designated market areas (DMA's) that encompassed 6500+ restaurants.

Identified new technologies to produce high quality point of purchase (POP)

elements at low quantities for advertised sales tests (AST's). Reduced the

average "Month-In-A-Box" POP kit cost by 15%. Received the CEO Award of

Excellence, given to only one employee per year for exemplary performance.

Re-designed menu-boards to integrate Order by # Combo Meals during BK's

image transformation. Developed and managed zone merchandising systems and

schematics that incorporated Decision Point Retail Management (DPM)

principles to optimize brand impressions. Developed a Global Communications

Manual to guide franchisees' marketing agencies, utilizing brand templates

to deliver a clear, consistent company image. Additionally, developed and

managed a global intranet site that maximized corporate marketing resources

including merchandising, advertising, transformational initiatives and best

practices.

Sales Representative

1993 - 1995

Developed and executed local sales building opportunities to complement key

national marketing initiatives for 105 company-owned restaurants in the

state of Florida. Conceptualized and implemented crew incentive programs

that structured internal competition and rewarded superior performance.

Conducted marketing seminars for restaurant managers and franchisees

identifying specific trading area opportunities, as well as sharing best

practices.

MARKETING COORDINATOR

1991 - 1993

Marketing Intern

1990 - 1991 [pic]

EDUCATION & ASSOCIATIONS

[pic]

( BS, Business Studies - Barry University, North Miami, FL (

Dallas Chamber of Commerce Member ( Dallas Hispanic Chamber of

Commerce Member ( National Restaurant Association Affiliate

( Green for Retail & Restaurants Affiliate ( St. Jude

Children's Research Hospital Affiliate[pic]

COMPUTER SKILLS

[pic]

Microsoft Windows: Word, PowerPoint, Outlook, Mac OS X: Apple Works,

Keynote, Pages, iPhoto, iMovie, working knowledge of Adobe Photoshop

Elements.

[pic]

Contact this candidate