Manager Sales
Resume:
Hector Hernandez
**** ****** ** *** ** Bronx, NY 10453
*******.*********@*******.***
[pic]
EDUCATION:
[pic]
New York City College of Technology
Major: Marketing Management
Degree: A.S.
Villanova University
Six Sigma Certification.
[pic]
EXPERIENCE:
[pic]
BRONX WOOD Home for the Aged
(Home care and Hospice)
10/09- Present
Marketing/ Sales Director
. Increased the volume of referrals through solid team oriented and
product specific strategies by 50% in 6 months.
. Increased the Long Term care census by 33% in 7 months within the
agency's membership.
. Directed financial performance while optimizing margins.
. Responsible for organizing and securing events for fund raising
purpose.
. Organized marketing events to increase brand recognition as well as
hospice and home health agency's census.
. Participated in the agencies JCHO accreditation process.
. Actively managed company's marketing and advertising budget.
. Assisted in the day-to-day operations when administrator was not
present.
. Implemented marketing and sales strategies for the five boroughs and
directed sales team.
. Increased overall patients retention rate by minimizing lost of
contact after hospitalization.
. Assisted medical director develop per diem scheduled for nursing
visits.
. Implemented six sigma strategies in order to cut cost and improve in
the quality of existing process becoming more effective and efficient.
. Maintained great relationships between certified agencies and Managed
care organizations.
. Responsible for payroll, evaluations and MJO's in unison with the
Agency Administrator.
. Responsible for maintaining relationships with existing contracts as
well as the development with new relationships with potential referral
sources.
. Created reports and strategies of members lost due to hospitalization
and created the 'no one is left behind' program.
. Successfully implemented a referral program for employees that yielded
great success.
. Strong book f business with the community's based organizations and
Hospitals
ROYAL HEALTH CARE (Managed Care
Organization)
9/07 - 9/09
Sales/ Marketing/Retention Manager
. Direct reports: 59, 42 Retention Field Representatives 14 phone reps 4
supervisors.
. Report directly to Associate Vice President of Marketing.
. Create annual Job Evaluations for department in concurrence with AVP.
. Developed and implemented numerous retention strategies, thus
maximizing efforts towards reinstating and retaining existing members:
. Maintain an 82 % Child Health Plus Retention rate every month.
. Oversight of daily operation of the Recert Call Center as well as the
Field.
. Create and maintain monthly activity reports and evaluations for
employees.
Amerigroup Community Care Health Plan ( Managed Care
Organization)
New York, NY
0
2/05- 9/07
Sales/Marketing/ Retention Manager
. Direct reports: 39 Retention representatives and 2 supervisors.
. Report directly to Associate Vice President of Marketing.
. Create annual MJO's for department in concurrence with AVP.
. Developed and implemented numerous retention strategies, thus
maximizing efforts towards reinstating and retaining existing members:
. Maintain an 86.4 % Child Health Plus Retention rate every month.
. Increased Medicaid and FHP Recert rate from 58% to 68% in 6 months.
. Developed a Completion team to minimize the turn over rate of
presumptive members.
. Oversight of daily operation of the Recert Call Center.
. Create and maintain monthly activity reports.
. Perform annual staff evaluations.
New York Presbyterian Community Health Plan ( Managed Care
Organization) New
York, NY
09/01-09/05
Sales/Marketing/ Reinstatement Manager
. Direct Reports: 8 Reinstatement representatives.
. Developed an implemented numerous strategies, thus maximizing efforts
towards reinstating and retaining existing members.
. Responsible for maintaining an 85% success rate every month.
. Increased productivity of the health plan from 1.5 applications for
marketing representative to 3.5.
. Streamlined the Enrollment and Marketing Departments to minimize
turnover ratios.
. Responsible for evaluation of staff performance regarding
reinstatement goals on a daily/weekly/monthly basis.
Retention Supervisor
. Responsible for maintaining the quality and integrity of the renewal
effort, as well as the increase in membership in all designated
Boroughs.
. Provided field supervision as well as in-house evaluation and
performance.
. Assisted the Retention Manager in annual staff evaluations, including
coaching and ongoing motivation of the retention team.
. Held weekly meetings with the NYC Department of Human Resources
Administrations.
Renewal Representative:
. Responsible for the Renewal of Applications for Medicaid, Child Health
Plus (A & B) as well as Family Health Plus recipients.
. Responsible for maintaining weekly meetings with the Department of the
City of New York Human Resources Administration.
. Responsible for keeping scheduled home visits with members of the
health plan.
. Facilitator of enrollment of new members to the health plan.
Customer Services Representative:
. Responsible for answering incoming member calls and directing them
appropriately to in network providers, vendors, or health plan
services while maintaining a high level of efficiency and HIPAA
regulation.
. Accountable for documenting incoming as well as outgoing calls in
system.
. Recorded information of potential new members and forwarded to the
marketing supervisors.
Contact this candidate