Manager Sales

Frederick A. Steinmann, CPA

** ****** ******, **********, ** 11363-1311

Home 718-***-**** *************@*****.*** Cell (917)273-

3865

PROFILE

Senior tax executive with broad knowledge of all facets of Federal, state

and international taxation, including compliance, research and planning,

tax controversy, FAS 109 and SOX 404, transfer pricing and administration

of Tax Department workflow. Detail oriented manager who successfully

completes major process improvements and corporate restructuring projects.

A team player who works well with subordinates and superiors within the Tax

Department and across the enterprise.

PROFESSIONAL EXPERIENCE

The Nielsen Company / formerly VNU, New York, NY

Vice President - Domestic Taxes (2005 - present)

Vice President - US Taxes (1994 - 2005)

Manages all aspects of US taxes, including preparation of consolidated

Federal and partnership income tax returns and all state tax returns, sales

and use and property taxes, Federal and state research and planning, tax

controversies; works with international tax staff on overlapping issues and

global planning strategies; oversees domestic tax provision preparation and

FAS 109/ FIN 48 process, SOX 404 compliance; supports business units on all

tax related issues.

. Recruited by Chief Operating Officer of VNU (then a client of my CPA

practice) to head up VNU's Tax Department

. Expanded Tax Department from two to fifteen professionals with high

retention rate of key employees.

. Selected by CEO to be on Board of Directors of company's 9-11

charitable trust.

Technical Tax Projects

. Collaborated with Legal, Finance and business units on numerous

restructurings to achieve strategic alignment of the business in a tax

efficient manner.

. Worked closely with international tax team and outside advisors to

evaluate International planning opportunities and transfer pricing

issues.

. Prepared FIN 48 analysis for domestic operations.

. Successfully managed many Federal, state income and sales and use tax

audits.

. Worked with Legal department in arbitration of a major tax dispute

with former parent of acquired subsidiary.

. Developed strategies to accelerate or defer taxable income/

deductions to maximize cash tax savings/ utilization of attributes.

. Collaborated with Compensation and Benefits groups on tax issues

involving compensation, qualified and non-qualified plans,

reimbursement programs and tax reporting issues.

. Implemented reorganizations for state tax purposes to shelter income

of profitable subsidiaries with loss-making subsidiaries.

. Developed debt push-down strategies to shelter profitable

subsidiaries from separate state taxation resulting in savings of $5mm

- 6mm per annum.

. Oversaw tax matters and advisor relationships for Canada.

. Performed tax due diligence on dozens of acquisitions, negotiated a

$20mm purchase price reduction to forego Section 338(h)(10) election

on one acquisition.

Frederick A. Steinmann

*************@*****.*** Page two

Other Projects at Nielsen

. Revamped international FAS 109 reporting process after major

acquisition of public company that operates in over 100 countries;

presented changes at international finance group meetings

. Developed narrative and process control models for SOX 404 process.

. Revised process to compute deferred tax assets and liabilities,

including state deferred taxes, to meet FAS 109/ SOX 404 requirements.

. Automated and streamlined tax compliance process, resulting in a

reduction of staff time.

. Managed on time delivery of major outsourcing projects with "Big 4"

accounting firms.

. Centralized and re-engineered indirect tax function that improve

overall quality and reduced costs by 3 FTEs through outsourcing of

compliance.

. Worked closely with Treasury and Procurement departments to develop

corporate procurement card reporting process that captured data for

sales and use tax that allowed selection of new vendor that provided

significant P-card rebates.

. Developed and assumed leadership role to implement legal entity

simplification plan. Collaborated with Legal, Finance, Payroll,

Billing and IT departments and outside consulting firms to ensure that

legal documents were complete and accurate and that the financial,

payroll and billing systems changes were properly implemented by the

target date.

Frederick A. Steinmann, CPA, New York, NY (1987 - 1994)

Self-employed

Provided tax compliance and consulting services to business and individual

clients, in publishing, financial services, and not-for-profit industries.

Arthur Young & Company (now Ernst & Young), New York, NY (1983 - 1987)

Tax Manager

Provided tax compliance, research and planning and tax provision services

to business clients. Assisted major client in tax litigation support

projects. Managed expatriate tax services programs. Performed business

valuation services.

C. Itoh (America) (now Itochu), New York, NY (1980 - 1983)

Assistant Tax Manager

Prepared consolidated Federal tax return and income tax provision. Assisted

with Federal and state tax audits.

Price Waterhouse (now PWC) New York, NY (1977 - 1980)

Senior Tax Accountant

Audit Staff Accountant

EDUCATION

MAS (Accounting) (With Distinction) - University of Illinois at Urbana-

Champaign

BBA (Accounting) (Cum laude) - Pace University, New York, NY

LICENSES AND AFFILIATIONS

Certified Public Accountant - New York (1978)

American Institute of CPAs, NYS Society of CPAs, Tax Executives Institute

INTERESTS

Running, hiking and fitness activities (completed three marathons); youth

sports manager

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