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Sales Representative

Dayton, Ohio, 45434, United States
March 11, 2011

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Dawn Reichley

** ***** ***** ****

Beavercreek, OH. 45434

937-***-**** E-Mail


Executive level sales representative with success in the pharmaceutical

industry, proven by continually meeting aggressive sales goals through

established and managed practices. My extensive years of experience with

targeting and managing my territory as an entrepreneur have strongly

developed my organizational and time management skills. A proven

leadership capability combined with strong relationship-building and

communication skills makes me an asset in both a team and independent

environment. The abilities to develop all facets of an account and to

identify the office champion are proven key strengths. My experience with

problem solving and the ability to effectively communicate technical and

clinical data has proven me to be an excellent and valuable resource to

both my physicians and my company.

Professional Experience



Executive Immunization Specialist, E.Dayton Territory (2008-2010)

Implemented new vaccines sales model to leverage the adult portfolio to

a network of doctors, nurses and key office management personnel within

the Dayton area. Conducted clinical discussions to launch our new

products and expand sales of our existing portfolio previously un-attended

in the adult market. Built strong trusting relationships with customers

that resulted in new and incremental business.

1. Increased growth of GSK vaccine portfolio by adding new accounts and

increasing sales within existing accounts quarterly.

2. Recognized by the VP of the GSK vaccines business unit for Cervarix as

one of the top adult immunization specialists in the nation (top 10% of

321 sales representatives) for 1st quarter of product launch.

3. Developed and implemented a call plan strategy for expanding new

accounts that included existing customers and customers using competitive

products which improved sales revenue and market share for new products.

4. Helped doctors identify an untapped market niche and developed a

strategy that increased GSK's vaccine revenue.

5. Identified and evaluated key customer contract purchasing agreements and

showed them how purchasing additional GSK products can improve their

discounts from GSK resulting in increased sales per customer.

6. Leveraged knowledge of the CDC/ACIP(Centers for Disease Control /

Advisory Committee on Immunization Practices) recommendations to help

customers develop an adult vaccination strategy which increased GSK

vaccines sales.

7. Strengthened and leveraged established relationships with customers

which contributed to achieving sales goals and objectives annually.

8. Developed a strong working knowledge of the area's leading managed care

plans and reimbursement rates for vaccines which improved customer buying

decisions resulting in increased territory sales.

Executive Pharmaceutical Sales Representative, Springfield Territory (2003-


Promoted from a sales representative to Executive Sales representative

in only 5 years taking on increasingly senior roles as District Trainer,

Field Representative/Contact for senior leadership, and Lead Field

Representative for new hire mentorship. Used creativity and initiative to

work with existing and new customers to expand market growth and improve

market share.

9. Demonstrated 5 years continued sales growth by establishing the GSK

product portfolio as leaders in the respiratory market.

10. Recognized in 2005 and 2007 as national Winners Circle recipient,

ranked top 20% out of 568 sales representatives.

11. Led my team in developing a Territory Selling Team (TST) review for

presentation to senior leadership. The program outlined our method for

targeting and educating our doctors, nurses and medical personnel on the

clinical benefits of my teams' products. Education included disease

state, prevalence and patient types appropriate for the medications being


12. Developed a business plan to target areas of opportunity within each

product market. Worked with my team to determine key customers and

frequency with which to contact them. Utilized the sales model

developed through our TST to determine key messaging and resources to

grow market share and gain the best return on investment.

13. Utilized my strong product knowledge to develop a value added message

to combat competitive products. Knowledge of recommendations, guidelines

by key affiliations, formulary status, price and key managed care plans,

influenced prescribing outcome.



Pharmaceutical Sales Representative

14. Effectively utilized business plan, targeting and call planning in a

large territory that allowed clinical presentations to be delivered with

accurate frequency.

15. Working the hard to see accounts, positioning myself as a resource and

a value to the practice, through strong knowledge of my products and the

competitive market, leading to changes in prescribing habits.

16. Achieved top 10 in the company out of 280 for Nasarel market share

growth, 2003 and ranked 1st in the region for QVAR market share growth.



Hospitality Sales and Service

17. Demonstrated the highest quality guest service in a five star resort

which improved guest return rates year over year.

18. Accountable for checks and balances of daily sales in accordance with

company policy.

19. Responsible for ordering product inventory and maintaining inventory

control based on business demand forecast to maintain high productivity

and commitment to quality.

20. Coordinated with the golf professionals to ensure tournaments were

organized and deliveries and deadlines were properly expedited within the

time frame allotted.

21. Awarded hospitality service award by Florida Golf Central Magazine for

exceptional guest service, August 1999.



Assistant Branch Manager

. Developed financial business activity with sales results at $300,000 in

growth on a quarterly basis. Performed extensive credit analysis,

evaluated and serviced accounts on a continuing basis reporting to the

branch manager. Reviewed and restored accounts in the bankruptcy

department acting as liaison between the company and attorneys. Prepared

monthly reports of bankruptcies and losses.

. Awarded most valuable employee, April 1998.

. Recognized as branch of the month November 1997-April 1998.

. Awarded two customer service certificates, August 1998.


B.A Organizational Communications, Wright State University, Dayton, OH.


Coding and Billing Course work

Reimbursement Course work

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