Sales Representative
Resume:
Dawn Reichley
Beavercreek, OH. 45434
937-***-**** E-Mail ****.********@*****.***
www.linkedin.com/in/dawnreichley
Summary
Executive level sales representative with success in the pharmaceutical
industry, proven by continually meeting aggressive sales goals through
established and managed practices. My extensive years of experience with
targeting and managing my territory as an entrepreneur have strongly
developed my organizational and time management skills. A proven
leadership capability combined with strong relationship-building and
communication skills makes me an asset in both a team and independent
environment. The abilities to develop all facets of an account and to
identify the office champion are proven key strengths. My experience with
problem solving and the ability to effectively communicate technical and
clinical data has proven me to be an excellent and valuable resource to
both my physicians and my company.
Professional Experience
GLAXOSMITHKLINE
2003-2010
Executive Immunization Specialist, E.Dayton Territory (2008-2010)
Implemented new vaccines sales model to leverage the adult portfolio to
a network of doctors, nurses and key office management personnel within
the Dayton area. Conducted clinical discussions to launch our new
products and expand sales of our existing portfolio previously un-attended
in the adult market. Built strong trusting relationships with customers
that resulted in new and incremental business.
1. Increased growth of GSK vaccine portfolio by adding new accounts and
increasing sales within existing accounts quarterly.
2. Recognized by the VP of the GSK vaccines business unit for Cervarix as
one of the top adult immunization specialists in the nation (top 10% of
321 sales representatives) for 1st quarter of product launch.
3. Developed and implemented a call plan strategy for expanding new
accounts that included existing customers and customers using competitive
products which improved sales revenue and market share for new products.
4. Helped doctors identify an untapped market niche and developed a
strategy that increased GSK's vaccine revenue.
5. Identified and evaluated key customer contract purchasing agreements and
showed them how purchasing additional GSK products can improve their
discounts from GSK resulting in increased sales per customer.
6. Leveraged knowledge of the CDC/ACIP(Centers for Disease Control /
Advisory Committee on Immunization Practices) recommendations to help
customers develop an adult vaccination strategy which increased GSK
vaccines sales.
7. Strengthened and leveraged established relationships with customers
which contributed to achieving sales goals and objectives annually.
8. Developed a strong working knowledge of the area's leading managed care
plans and reimbursement rates for vaccines which improved customer buying
decisions resulting in increased territory sales.
Executive Pharmaceutical Sales Representative, Springfield Territory (2003-
2008)
Promoted from a sales representative to Executive Sales representative
in only 5 years taking on increasingly senior roles as District Trainer,
Field Representative/Contact for senior leadership, and Lead Field
Representative for new hire mentorship. Used creativity and initiative to
work with existing and new customers to expand market growth and improve
market share.
9. Demonstrated 5 years continued sales growth by establishing the GSK
product portfolio as leaders in the respiratory market.
10. Recognized in 2005 and 2007 as national Winners Circle recipient,
ranked top 20% out of 568 sales representatives.
11. Led my team in developing a Territory Selling Team (TST) review for
presentation to senior leadership. The program outlined our method for
targeting and educating our doctors, nurses and medical personnel on the
clinical benefits of my teams' products. Education included disease
state, prevalence and patient types appropriate for the medications being
promoted.
12. Developed a business plan to target areas of opportunity within each
product market. Worked with my team to determine key customers and
frequency with which to contact them. Utilized the sales model
developed through our TST to determine key messaging and resources to
grow market share and gain the best return on investment.
13. Utilized my strong product knowledge to develop a value added message
to combat competitive products. Knowledge of recommendations, guidelines
by key affiliations, formulary status, price and key managed care plans,
influenced prescribing outcome.
IVAX LABORATORIES, INC., Dayton, OH.
2001-2003
Pharmaceutical Sales Representative
14. Effectively utilized business plan, targeting and call planning in a
large territory that allowed clinical presentations to be delivered with
accurate frequency.
15. Working the hard to see accounts, positioning myself as a resource and
a value to the practice, through strong knowledge of my products and the
competitive market, leading to changes in prescribing habits.
16. Achieved top 10 in the company out of 280 for Nasarel market share
growth, 2003 and ranked 1st in the region for QVAR market share growth.
VILLAS OF GRAND CYPRESS, Orlando, FL.
1998-2001
Hospitality Sales and Service
17. Demonstrated the highest quality guest service in a five star resort
which improved guest return rates year over year.
18. Accountable for checks and balances of daily sales in accordance with
company policy.
19. Responsible for ordering product inventory and maintaining inventory
control based on business demand forecast to maintain high productivity
and commitment to quality.
20. Coordinated with the golf professionals to ensure tournaments were
organized and deliveries and deadlines were properly expedited within the
time frame allotted.
21. Awarded hospitality service award by Florida Golf Central Magazine for
exceptional guest service, August 1999.
ASSOCIATES FINANCIAL SERVICES, Dayton, OH.
1996-1998
Assistant Branch Manager
. Developed financial business activity with sales results at $300,000 in
growth on a quarterly basis. Performed extensive credit analysis,
evaluated and serviced accounts on a continuing basis reporting to the
branch manager. Reviewed and restored accounts in the bankruptcy
department acting as liaison between the company and attorneys. Prepared
monthly reports of bankruptcies and losses.
. Awarded most valuable employee, April 1998.
. Recognized as branch of the month November 1997-April 1998.
. Awarded two customer service certificates, August 1998.
Education
B.A Organizational Communications, Wright State University, Dayton, OH.
PROFESSIONAL DEVELOPMENT
Coding and Billing Course work
Reimbursement Course work
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