Marketing Management

Gary Green

**** ******** ****. ***** *-* #*** Boca Raton FL 33496

561-***-**** ****@*********.***

Multiple Broad Cross Industry Experiences ~ Cross Function Expertise

Award-winning seasoned operational manager and strategist with broad cross-

industry background that includes key leadership positions in Finance;

Software (ERP systems); Marketing and Direct Marketing; Publishing; e-

Business; Public Relations; Travel-Hospitality-Entertainment-Gaming;

Manufacturing; as well as technologically sophisticated companies. Former

Donald Trump Vice-President.

Widely recognized as leading strategic architect and authority on direct

marketing technologies. Among companies benefiting from expertise are

Microsoft (Developers Network), AOL (product fulfillment), Compaq,

Nordstrom, Hickory Farms, StarTrek.com, and more than 200 other companies.

Proven ability to enter cross-markets and new fields; Evangelical leader,

who inspires peers, gives a sense of ownership to staff and excites the

business community. Creative and visionary executive with proven history of

launching new products, turning around under performing companies, and

driving new business. Frequent speaker at trade shows and the subject of

trade publication articles and interviews. Experienced in both B2B and B2C

marketing.

Career Accomplishments

Diverse Multi-Industry Management

. Sourced and executed M&A deals including sell-side and buy-side M&A,

leveraged buyouts, and debt and equity financings; prepared valuation

analyses, merger and LBO models and client presentations;

. As Trump Vice President, drove a 40% increase in property EBITDA in

only first six months with the company and total annual EBITDA

increase of 71.6% for the only successful hospitality operation in the

Donald Trump group.

. Expanded direct-marketing strategy for more than two-dozen Fortune 500

companies, by reevaluation of Enterprise Resource Planning structure

and targeting methodologies.

. Leading brand spokesman (creator of award-winning television

commercials).

Technology and New Business Models.

. E-marketing pioneer; more than 5% of all e-commerce on the planet was

using my software and marketing & technology methodologies.

Communications, Publications and Journalism.

. Award-winning journalist; Twice nominated for the Pulitzer Prize in

Journalism; author of widely-circulated book on marketing practices as

well as the recently-published Amazon Kindle "Marketing Donald Trump"

(ISBN 978-0-615-40454-7 and http://www.amazon.com/Marketing-Donald-

Trump-ebook/dp/B0043GX9W8/)

Professional Experience

Marketing Vice President / General Management

2002-date

TG Group Boca Raton FL (and other locations)

Managing Director (Chief Marketer/ Principal Analyst / Developer)

October 2010 - to date

. Created group sales, transient sales, revenue management, public

relations and marketing activities for multiple properties;

. Assembled management and service teams for all-inclusive resorts,

F&B operations, retail outlets;

. Registered lobbyist providing frequent industry testimony before

local, state, and national legislative bodies.

Synergy Manufacturing/ Alabama Circuit Court Hollywood, FL &

Birmingham AL

Executive Vice President / General Manager January 2009 - October

2010

. Built a new management services division from the ground-up.

Recruited, hired, trained, and led a new group to drive future

innovation and produced new products that enabled the business to

scale rapidly;

. Court-appointed casino General Manager to bring closed-down,

financially troubled, property back to competitive dominance...and

profitability;

. Conducted market research, focus groups, and gathered client

feedback. Developed product strategy, set roadmaps, defined feature

sets, and articulated positioning;

. Constructed 5-year financial projections for use in lender

presentations; created LBO models showing potential returns;

Penny Arcades / Southern Dutch Boca Raton, FL & Las Vegas NV

Chief Marketer, GM & variety of assignments via consulting-

management group Nov 2005 - Jan 2009

. Created policies and procedures, personally hands-on operated (and

trained staff) through entire operation from daily & audit to

facilities build out, to slot floor design, marketing, and every

aspect of operation.

. Acquisition identification for hedge-fund gaming group.

. Took over development of new casino and created largest

casino and only racino in Montana.

. Developed "creative secondary financing" program after

Tribe's initial funding fell short.

. Created all departments, hired 200+ staff members, created

job descriptions, training programs;

. Wrote P&P's (extensive knowledge of compliance and

regulations) and provided training in every aspect of

casino from surveillance to drop & count to slot floor,

internal audit, food & beverage, table games, finance,

inventory & procurement, budget, facilities... personally

hiring and training raw staff.

. Created, from scratch, budgeting and start-up for Ottawa

Tribe of Oklahoma's High Winds Casino serving four-state

market;

. Hired and trained staff, determined game mix, negotiated

with vendors, picked surveillance systems, IT systems, POS,

GL, back office, insurance, F&B. Organized all pre-opening

activities.

Shawnee Indian Tribe Norman, OK

Gaming CEO April 2004 - November 2005

. Increased revenue by more than 59% over previous year & created

first-ever tribal distribution(s) (per capita) from Casino revenue.

. Created convergence strategy toward commercial gaming, moving gaming

from tribal politics into a federally chartered corporation

(subsection 8-A tax benefits);

. Implemented a marketing-driven restructuring based on four steps:

(1) getting the right management team; (2) reviewing all costs; (3)

focusing on the core business; and (4) creating an actual strategy

for tribal gaming.

Trump Hotels & Casinos Palm Springs, CA

Vice President of Marketing November 2002 - April 2004

. Re-defined marketing methodology to cement casino as premier

property in a market that had more direct competitors than the Las

Vegas Strip;

. Managed and honed world-class entertainment venue and concert hall;

. Public face of casino promotions, advertising, public relations,

billboards, and Television;

. Heavily focused on strategic planning, property margin, and coin-in

to margin ratio though analytical planning around key indicator

reports;

. Day-to-day operational hands-on management of player development

(host system and jr. hosts/ambassadors), promotions, slot club, call

center, PBX, valet, transportation, advertising, P.R., database

management, direct mail, entertainment, box office, high roller

room, promotions, customer service, and all operations of casino

other than gaming, security, and (including some F&B);

. Creation and redefining direct marketing program to state-of-the art

personalization, R/F/M selects, and highly successful consumer

segmentation;

LogicComps / e-shortcut Incubator, Boca Raton, FL & Las Vegas NV

1999-2003

Division President, e-commerce for Publisher Inquiry Services Inc.

a 21 year-old privately held list company with eight-million active

customers.

. Created highly-targeted marketing and list management solution

for more than 30 traditional catalog companies.

. Moved brick and mortar business without an IT department into

21st Century by creating new marketing technologies.

. Marketing Consultant & first Operating Officer of

4Dshopping.com/3Dretail.com, New York marketing technology venture

of $1.055-billion publicly traded real estate developer Forest City

Ratner;

. Interim CEO, ClickMail, Inc, Secured first round funding and

created marketing business model for holder of a patented software

solution. Developed business plan & "elevator pitch" for this

successful spin off;

. Board Member, i-Legions, Inc., Addressing public image, media, and

Wall Street public relations issues. Creating business from

founder's vision by designing marketing model, writing a business

plan, creating an organization and marketing structure, finding key

employees, arranging for initial pre-launch sales, and identifying

the best technologies.

. Chief Executive Officer for LogicComps, Las Vegas based provider of

marketing methodologies and technologies in CRM (customer

relationship management). Created new highly formulaic methodology

for targeting customers.

Smith-Gardner & Associates, Delray Beach, FL

1996-1999

Division Director, e-commerce

. Established business unit to produce Internet software product to

assist more than 200 traditional paper catalog companies by drilling

down with them internally into their marketing methodologies and fine-

tuning them with advance methods. Business Unit eventually absorbed

parent company for 1999 IPO. Instrumental in growing revenue

($12,000,000 to $26,000,000) during tenure and enlarging staff from

one to more than 250 direct and indirect reports.

. New product surpassed core sales of 10-year-old parent company by 100%

in less than two years.

. Positioned product so that more than 5% of all e-commerce is processed

using company software marketing methodology with accounts ranging

from global Fortune 100 corporations to Mom and Pop web sites.

. Client companies include:

Microsoft American On Line (AOL) WWF.com (Suresource)

(MSDN) via AB&C Fulfillment

StarTrek.com i-legions.co StarWars.com LogicComps

m

Sony Music Time Life 4-Dshopping.com A.M. Leonard

Customer

Service

Adam's Affinity Alpha Memory Alpine Trading

Headwear Express

America's American Supply Antena 3 Aquascape

Hobby Center Directo Design

Asset Bailey's Ballard Design Beren Shoes

Marketing

Best Uniforms Baseball Big Toe Sports Bluewater

Express Books & Charts

Bravanta.com Brookstone Burden Sales Bureau for at

Risk Youth

CRT Carlton Carnell Case Logic

Associates Industries

Casual Male Catalog Century 21 Chaparral

Ventures Promotions Motorsports

Childcraft ClassroomDirect ClubMac Coach

Education .com

Coldwater Compactappliace Cornerstone Corral West

Creek .com Brands Ranchwear

Cosmetique Country Home Country Supply Crestline

Products

Cyberguys Outpost.com Daniel Smith Delia's

Desantis Design Within Dexter Shoe DiamondDepot.c

Collection Reach Company om

Direct Source Direct To Home ERB Industries Earlychildhood

.com

MACWarehouse Educational Ethel M. Fahrney's Pens

Experience Chocolates

Fantastic Fire Mountain Flaghouse Footsmart

Media Gems

Fruitful Gaim Galls Geiger

Yield

Gemplers Genesis Direct Girlfriends, LA Beauty and the

Best

Global Video Golf Warehouse Golfventuresonl Guideposts

ine.com

HCI Direct Hallmark Hallmark Hamakor

Flowers Judaica

Hammacher Heritage Hickory Farms Home Trends

Schlemmer Collections

HomeShowcase Homeclick.com Hot Topic Humbolt

Industries

I/D/E/A IMT Harrowbrook Idea Art Indiana

Botanic

Gardens

Informal Insect Lore JC Penney Jenson USA

Education Logistics

Johnson Smith Journal Junonia KBkids

Education

King Schools Knight/Williams LFP, Inc. Lab Safety

Corp. Supply

Lego Systems Leisure Time Levenger Library Video

Entertainment

Littlewoods Logistix Mailcome PCL Make Up Art

Cosmetics

Malaco Marketing Marriot Desert MasterGrip

Concepts Springs

McFeely's MvGlen Micro Melitta Meyer

Square Drive Distributing

Miami Mile Post Four Miles Kimball MilesTex

Dolphins

Misco Canada Mitchell's Model Expo Monterey Bay

Newspaper

Musician's Mustangs My Twinn NVE

Friend Unlimited Pharmaceutical

s

New Braunfels New England Nine West Nordstrom

Smokehouse Serum Co.

Norm Thomson Northern Saftey Old Glory On Campus

Co. Marketing

One StepAhead Open Overtons PC Nation

Enterprises

PCMall Peachtree Personal Pet Doors USA

Business Creations

Products

Pinch A Penny Precision Price Point Pro Sound &

Response Corp. Stage Lighting

Professional Programmers Promotional Pure

Uniforms Paradise Resources Encapsulations

QVC Quadratec Quartermaster Readers Digest

Television

Reading Etc. Red Envelope Right Stuff Rimmer

Brothers

Rocky Rodale Press Ross-Simons Rue de France

Mountain

Motorworks

Satisfusion Savory Foods Schneider Scully &

Saddlery Schully

Seeds of Sensational Shar Products The Shopping

Change Beginnings Channel

Sid Savage Siegel Display Softmart 3rd Wave

Auto Dealer Products Marketing

Sound City Southern Tier Specialty Pool Standard Tools

Athletics Products

Staples, UK Star Struck Steeda Auto Steuben Glass

Sports

Story House Stumps Sun Precautions Sunbelt

Sportswear

MACMall Swell.com Tlavideo Tafford

Manufacturing

Taylor Gifts Teacher's That Fish Place That Pet Place

Discovery

Kingshill Lakeside Pfaltzgraff Co. Republic of

Collection Collection Tea

Thor Tek Tiger Direct Time Customer A-3 Services

Service

Title Nine Tom Snyder Topix Innov. USCO

Sports Productions Gallery Distribution

United Ultimate Office USI Urban

Methodist Outfitters

Publish

ValentineOne Valu-Bilt Parts Victorian Paper Vitacoast.com

Co.

Western Wetmore & What On Earth Wine Country

Athletic Company Gift Baskets

Supply

Wine Wine Watch Winterthur World Almanac

Enthusiast

Zale Zomax PCZone MACZone

Corporation

PCWarehouse ClickMail and many others

Other Experience

. Two-time Pulitzer Nominated journalist rising to executive positions

with a number of weekly and daily newspapers and national magazines.

. Political image and public relations consultant often tapped by

Presidential, Senatorial, Congressional, and Gubernatorial campaign.

. Publisher of 250,000 circulation magazine.

. Recording artist and touring musician for a major record label and

entertainment company.

. Co-Owner, Euro-Circus, The Aquacade, and Verdi International,

International entertainment company that included some of the former

Moscow Circus.

. Negotiated entertainment and construction contracts with the

government of the Philippines.

. Inducted in the Smithsonian's Permanent Collection (for 1970s-era

record albums); More than 1,000 bi-lined articles.

EDUCATION. CERTIFICATIONS, AWARDS & HONORS

Education Certifications & Training:

. University of Nevada Las Vegas, International Gaming Institute, G2E

Training Certificate

. Casino Management Association, Biloxi Mississippi Management Series

. Fast-track graduate joint program Johns Hopkins University, Morgan

State University, Towson State University: Philosophy

. University of Tennessee: Journalism

Awards, Publications, and Reviews:

. Casino Journal Magazine: "A (marketing) Magic Man... with Barnum-like

vigor. It is hard to argue with a strategy that has increased casino

revenue by 59.1%."

. Casino Enterprise Management: "Gary Green, one of the most successful

and best-known gurus in the gaming industry."

. Indian Gaming Business (the official publication of the National

Indian Gaming Association): "Class Act, Gary green has brought Las

Vegas flamboyance -and big profits to Indian Country."

. Recently published by Amazon Kindle "Marketing Donald Trump" (ISBN 978-

0-615-40454-7 and http://www.amazon.com/Marketing-Donald-Trump-

ebook/dp/B0043GX9W8/);

. 1999 landmark "A Marketing-Based Casino Operational Management Plan"

which introduced the first "one-card" player tracking methodology for

major properties in Vegas (including Mandalay Resorts, Mirage

Resorts has served since as THE textbook for establishing an

effective targeting and segmentation program for Casino marketing;

. Award-winning casino Television spots (can be viewed at

www.GaryGreen.com )

PLEASE EMAIL FOR REFERENCES/FULL CV/RESUME (also available on interactive

CD)

****@*********.***

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