Marketing Sales

Tony Monda

** ****** ***** . ***** *****, IN ****8

Mobile: 219-***-**** . *******@*****.***

Marketing Executive

Visionary - Imagining what others deem impossible

Strategic - Mapping the path to the vision

Tactical - Focusing on flawless strategy execution

Accomplished, decisive and creative marketing executive with over 20 years

experience driving firms to leadership positions based on measurable market

share. A Strategic planner, dynamic team leader and creative solutions

provider. Core professional competencies include:

Business Development:

Double-Digit Revenue Generation Brand Development and Product

Positioning

Cross-functional Team Builder Customer Retention Programs

Budgeting, Planning, Forecasting Media Relations & Agency Management

Marketing Program Design Public Speaker, Spokesperson in

Print & Televised Media

Product Development & Launch Market Share Leadership

P&L management New Media Management

Business Intelligence Crisis management

Significant Professional Accomplishments

. Planned and executed strategic marketing and branding activities that

launched an unknown vehicle company from start-up to 93% market share

and increased top line revenue 96% to $330 million in four years.

. Maintained market leadership position for five years while managing

P&L and reducing annual operating costs by $10 million for a Fortune

500 environmental company.

. Captured market leadership position in unit sales with 30 percent

annual revenue growth for privately held leisure product firm.

. Architect of Navistar's Electric Vehicle (EV) brand strategy including

vision, mission, strategic intent, brand architecture, brand promise

and DNA, name and model nomenclature, product position, strategic

goals, strength, weakness, opportunity and threat analysis (SWOT),

customer segmentation, core message, unique sales position, PR plan

and market launch parameters to support the business plan of over $1

billion.

Employment History

VP Marketing, Navistar Jan. 2007 - April 2010

VP Product Planning, Navistar Jan. 2008 - Jan. 2009

Director of Marketing, Haulmark Industries Oct. 2003 - Dec. 2006

Director of Motor Home Marketing, Workhorse Custom Chassis May 1999 - Oct.

2003

Marketing Manager, North American Parts Cleaner Business, Safety-Kleen

Corp. 1995 - April 1999

Education

MSMC (Master of Science, Marketing Communication) GPA 3.76.

Roosevelt University, Walter E. Heller School of Business, Chicago, IL.

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