Customer Service Marketing

Nuo Wang

267-***-**** *******.*****@*****.***

*** *, **** ******, *** 3R, Philadelphia, PA 19104

EDUCATION

University of Pennsylvania GPA 3.59/ 4.00 Expected May 2011

Candidate for Master of Science in Engineering in Systems Engineering

Courses: System Simulation and Modeling, Financial Accounting, Engineering Economics, Optimization Theory, Networked

Systems, Networks and Protocol, Marketing Strategy, Marketing Research, Applied Regression and Analysis of Variance.

Projects:

Penn Biotech Group Consulting project: Hydration Measurement technology, product marketing and financial analysis

Marketing Strategy: Pharmaceuticals and the e-Marketing Channel development strategy

Optimization: Customer Service System Optimization of Wharton Computing

Engineering Economics: Development of the world’s largest Commercial Jet Airbus A3XXX

Risk Analysis and Environmental Management: Overuse of Antibiotics in Animals and Its Impact on Human Consumers of Meat

Queen Mary, University of London First Class Honors July 2009

Beijing University of Posts and Telecommunications GPA 85/100

Bachelor of Science in Engineering in Telecommunication Engineering with Management (Joint Program)

WORK EXPERIENCE

Lauder Institue of Wharton School Philadelphia, PA

Research Assistant, Nokia-Lauder project Jan 2011-present

Analyzed on Nokia’s strategic landscape, competitive position and consumer demand on emerging markets in China, India and

east Africa. Conducted secondary research on the potential rural area in China and Nokia’s target mobile service “Life Tools”

in healthcare, agriculture, education and entertainment.

ListenLogic, Inc. Fort Washington, PA

May – Jul. 2010

Social Media Marketing Analyst

Designed a new social media index for benchmarking consumer opinion for specific vertical industries which helps clients to

quantitatively evaluate their consumer opinion through social media and make better-informed decisions.

Built statistical and probability models for retail, catering and IT companies to investigate the correlation of social media index

and the sales revenues which serves as a key indicator to predict the future revenues and social media trends.

Amdocs China Beijing, China

Marketing Intern, Marketing Department Summer 2009

Conducted customer behavior and usage experience analysis on the Web portal and E-commerce for China Unicom and

created effective consulting strategies for clients to identify new markets segments and opportunities.

Organized focus group workshop for China Unicom’ E-Commerce, Self-service System to collect qualitative data and

managed key relationships with print and online media for product advertising and branding strategy.

Developed project report and presentations to upper management of China Unicom on strategic analysis, findings and

recommendations. Coordinated the project and actively communicated with client team and internal consulting team.

Development Bank of Singapore (DBS) Beijing&Hong Kong, China

Business Analyst, Communication, Media and Technology and Corporate & Investment Banking Divisions Summer 2008

Researched Mobile Value Add Services (MVAS) including key competitor analyses, new market diversification and new

business models. Developed presentation and pitch book to convey research findings and strategic insight.

Built revenue landscape of sub-segments in MVAS industry, developed marketing sizing and identified key competitors and

business models by synthesizing data and resources.

Financial Sciences Corporation, China Beijing, China

Summer Intern for Centralized Treasure Management and Information System for SINOPEC May - July 2008

Worked closely with customer to collect customer’s needs and assisted in developing requirement specification and system

design documents involving business requirements, technical specifications, UI, use case and database design.

Implemented the system testing for short-term notes (“STN”), deposit loans and security sub-system.

ADDITIONAL INFORMATION

Computer Skills: Programming skills in C, JAVA, JavaScript, HTML, SQL, Statistical Package R, SPSS, MATLAB, LINDO and

GAMS; Excellent working skills in Microsoft Word, Excel, PowerPoint and various application software.

Interests: Volunteer, Garden Party of the Rittenhouse Square Flower Market for Children's Charities (RSFMCC); Calligraphy,

2

Participated in culture exchanges, as part of Chinese Culture Festivals in five major cities in Canada and organized the Calligraphy

Association; Dancing, member of Pennsylvania Chinese Dancing Club; Travelling

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