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Manager Medical

7024, United States
March 13, 2011

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Marilyn Katzman

**** *. ******* **.


Fort Lee, NJ 07024


Articulate, self-directed, strategic communications professional with

proven leadership skills, internal communications and public relations

experience. Award-winning writer with ability to counsel executives and

interpret complex information to diverse audiences.


Senior Manager, Organizational Communications and Marketing, Montefiore

Medical Center, Bronx, NY, 8/07 - 2/11

Montefiore is a 1,491-bed medical center with four hospitals and a 23-site

medical practice. Montefiore has 17,000 employees and is the academic

medical center for Albert Einstein College of Medicine.

. Implemented communications to drive awareness of the organization's

strategy and goals by creating web and print materials for varied

audiences including physicians, medical students, employees and the


. Create communications plans including major initiatives such as

acquisition of new facility, introduction of strategic plan, wellness

programs and new branding

. Developed policy guidelines to improve processes and optimize channels

such as electronic screens, news bulletins, screensavers, intranet and


. Write and project manage weekly electronic news bulletin, monthly

newsletter, intranet templates and town halls

. Provided counsel to leaders, departments and committees such as

sustainability initiatives, satisfaction surveys, recognition,

performance improvement

. Head medical center's editorial board for audience-specific


. Collaborate with Public Relations to cross-purpose stories

Manager, Corporate Communications, Public Affairs and Communications

Verizon Communications, Basking Ridge, NJ, 2007/contract

. Ensured cohesive, consistent approach to strategic communication

efforts in support of business objectives

. Developed communications initiatives and content utilizing all

channels including town halls to educate and engage employees

. Prepared talking points for executives

Manager, Marketing and Employee Communications

UBS Financial Services, Weehawken, NJ, 2005-2006/contract

. Developed and implemented communications plans utilizing regional and

global channels. Partnered with Human Resources, Sponsorship, IT and


. Responsible for educational/awareness campaign as member of global

team implementing new intranet platform.

. Increased employment engagement for sponsorship of THE PLAYERS

Championship. Utilized print materials, intranet and group e-mails

including e-mail contests and other activities.

. Created internal communications to foster employee understanding of

new broadcast/print advertising campaign prior to launch.

. Provided counsel and produced content for intranet and publications,

ensuring consistency of style and compliance.

Director of Communications,

National Benefit and Pension Funds, New York, NY, 7/00- 6/05

Developed communication strategies for $7 billion pension fund and health

insurer paying $1 billion in annual claims to 200,000+ members.

. Promoted awareness, increased engagement and understanding of health

and pension benefits.

. Provided editorial leadership and clearinghouse for communications

. Project management including internet and intranet sites, multi-

lingual newsletters, annual reports, brochures, direct mail, member

satisfaction surveys, "on hold" phone scripts.

. Collaborated with legal staff to create and maintain benefit plan


. Managed $1.5 million print budget, managed agency relationships.

. 2005 "Unique Performance" award from Metro New York Labor

Communications Council for special magazine issue.

Director of Public Relations, Barnert Hospital, Paterson, NJ, 1/89-7/00

Directed communications and public relations for 256 bed acute care


. Responsible for media relations including press releases, PSAs, story

pitching, crisis communications. National placements included

Dateline, CNN, and Discovery Channel. Served as spokesperson.

. Created annual reports, directories, internal and external newsletters

. Media coaching for executives. Wrote/edited white papers, op-ed

pieces, video scripts and speeches.

. Implemented website and promotional campaigns including newspaper,

transit, billboard and cable.

. Received two gold and three silver Percy Awards (New Jersey Hospitals

Public Relations and Marketing Association) for excellence in public

service, annual report writing, and print materials.

Director of Communications, North Jersey March of Dimes, Fairfield, NJ,


. Responsible for media relations.

. Event planning and promotion including script and speech writing.

. Coordinated volunteer committees including local and national


Other Experience

Press Secretary, Senator Matthew Feldman

Correspondent, The Record newspaper, Hackensack, NJ

Dale Carnegie Training


M.S., Lehman College, City University of New York

B.A., Hunter College, New York, New York

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