Manager Medical
Resume:
Marilyn Katzman
Fort Lee, NJ 07024
**************@*******.***
Profile
Articulate, self-directed, strategic communications professional with
proven leadership skills, internal communications and public relations
experience. Award-winning writer with ability to counsel executives and
interpret complex information to diverse audiences.
Experience
Senior Manager, Organizational Communications and Marketing, Montefiore
Medical Center, Bronx, NY, 8/07 - 2/11
Montefiore is a 1,491-bed medical center with four hospitals and a 23-site
medical practice. Montefiore has 17,000 employees and is the academic
medical center for Albert Einstein College of Medicine.
. Implemented communications to drive awareness of the organization's
strategy and goals by creating web and print materials for varied
audiences including physicians, medical students, employees and the
public
. Create communications plans including major initiatives such as
acquisition of new facility, introduction of strategic plan, wellness
programs and new branding
. Developed policy guidelines to improve processes and optimize channels
such as electronic screens, news bulletins, screensavers, intranet and
internet
. Write and project manage weekly electronic news bulletin, monthly
newsletter, intranet templates and town halls
. Provided counsel to leaders, departments and committees such as
sustainability initiatives, satisfaction surveys, recognition,
performance improvement
. Head medical center's editorial board for audience-specific
publications
. Collaborate with Public Relations to cross-purpose stories
Manager, Corporate Communications, Public Affairs and Communications
Verizon Communications, Basking Ridge, NJ, 2007/contract
. Ensured cohesive, consistent approach to strategic communication
efforts in support of business objectives
. Developed communications initiatives and content utilizing all
channels including town halls to educate and engage employees
. Prepared talking points for executives
Manager, Marketing and Employee Communications
UBS Financial Services, Weehawken, NJ, 2005-2006/contract
. Developed and implemented communications plans utilizing regional and
global channels. Partnered with Human Resources, Sponsorship, IT and
Advertising.
. Responsible for educational/awareness campaign as member of global
team implementing new intranet platform.
. Increased employment engagement for sponsorship of THE PLAYERS
Championship. Utilized print materials, intranet and group e-mails
including e-mail contests and other activities.
. Created internal communications to foster employee understanding of
new broadcast/print advertising campaign prior to launch.
. Provided counsel and produced content for intranet and publications,
ensuring consistency of style and compliance.
Director of Communications,
National Benefit and Pension Funds, New York, NY, 7/00- 6/05
Developed communication strategies for $7 billion pension fund and health
insurer paying $1 billion in annual claims to 200,000+ members.
. Promoted awareness, increased engagement and understanding of health
and pension benefits.
. Provided editorial leadership and clearinghouse for communications
. Project management including internet and intranet sites, multi-
lingual newsletters, annual reports, brochures, direct mail, member
satisfaction surveys, "on hold" phone scripts.
. Collaborated with legal staff to create and maintain benefit plan
documents.
. Managed $1.5 million print budget, managed agency relationships.
. 2005 "Unique Performance" award from Metro New York Labor
Communications Council for special magazine issue.
Director of Public Relations, Barnert Hospital, Paterson, NJ, 1/89-7/00
Directed communications and public relations for 256 bed acute care
hospital
. Responsible for media relations including press releases, PSAs, story
pitching, crisis communications. National placements included
Dateline, CNN, and Discovery Channel. Served as spokesperson.
. Created annual reports, directories, internal and external newsletters
. Media coaching for executives. Wrote/edited white papers, op-ed
pieces, video scripts and speeches.
. Implemented website and promotional campaigns including newspaper,
transit, billboard and cable.
. Received two gold and three silver Percy Awards (New Jersey Hospitals
Public Relations and Marketing Association) for excellence in public
service, annual report writing, and print materials.
Director of Communications, North Jersey March of Dimes, Fairfield, NJ,
3/87-1/89
. Responsible for media relations.
. Event planning and promotion including script and speech writing.
. Coordinated volunteer committees including local and national
celebrities.
Other Experience
Press Secretary, Senator Matthew Feldman
Correspondent, The Record newspaper, Hackensack, NJ
Dale Carnegie Training
Education
M.S., Lehman College, City University of New York
B.A., Hunter College, New York, New York
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