KEN YOKEL
Lido Beach, NY *****
********@***.***
http://www.linkedin.com/in/kenyokel
Sales/Purchasing/Management Executive
To secure a position utilizing the skills and relationships that I have
developed during my 20+ year career as a business owner performing sales,
purchasing and management roles. Performance and metrics driven, customer
loyalty centric, external and internal communications and new business
development. Created and maintained long-standing relationships with
manufacturers, rep firms, distribution companies, retail stores,
independent installation companies and corporations.
Professional Experience
Intech Inc. 1993 to 2011
Executive Vice President
Managed day to day sales, purchasing and operations of high end audio/video
installation and distribution company. Led vendor relations, purchasing,
forecasting, merchandising and office operations including shipping,
receiving, invoicing and vendor returns. Developed and maintained multiple
eCommerce sites. Managed relationships and sales efforts across several
channels. Provided customer and technical support.
. Developed and executed merchandising, marketing and eCommerce
strategies to achieve market share penetration and maximize revenue.
Led company through periods of substantial growth in revenue, category
breadth and complexity with the launch of eCommerce business.
. Partnered with manufacturers and distributors for access to new
product information to stay ahead of the industry curve.
. Created monthly and quarterly forecasts and budgets to maintain proper
inventory levels with attention paid to seasonality, further
strengthening relationships with vendors.
. Identified and refined target markets for each of (5) corporate
websites.
. Negotiated pricing on current in-line products as well as close-out
opportunities.
. Piloted independent installer channel with 100+ active customers.
. Managed distribution channel including selling to retail stores,
independent installation companies and sub-distributors in the tri-
state area.
. Partnered with another Associate in handling export customers.
. Managed both large and small corporate clients, including Cablevision,
Comcast, Time Warner Cable and News America (Newscorp).
Continued
Ken Yokel/2
. In conjunction with manufacturers developed and maintained password
protected websites for Fortune 500 Employee Loyalty programs.
. Interfaced with web programmer and designer to achieve desired
appearance and functionality including implementation of Content
Management System allowing day-to- day updates by in house
merchandising team.
. Analyzed product mix, pricing and shipping costs (whether to
fulfillment center or drop shipped directly to customer) to maximize
gross profit and realize price margin goals.
New Technology Systems Corp 1991 to 1993
Sales Manager
Managed a team of sales professionals for this consumer electronics and
computer distribution company and was instrumental in new business
development. Distributed products to retail and corporate institutions
throughout the United States.
Zemex Electronics/Promark 1989 to 1991
Sales Associate
Top producing sales person for this consumer electronics and computer
distribution company. Distributed and exported products to retail and
corporate customers.
Visual Graphics Corporation 1987 to 1989
Sales Associate
Distributed graphic arts printing equipment and supplies to dealers
nationwide.
Education
Bachelors of Science in Economics, Florida State University, 1987