MO HALL
***A Berry Hill Rd. ( Syosset, NY *****
*******@*****.***
www.linkedin.com/in/mohammedhall
PROFILE
A Senior Marketing Professional experienced in strategic and tactical
marketing, client relationship management and creating both print and web-
based materials. Developed projects from inception, and managed deadline-
driven projects through collaboration, teamwork and financial
administration.
Manage projects Client relationships Cost/budget analysis
Customer service Print & web marketing Execute sales/marketing
campaigns
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PROFESSIONAL EXPERIENCE
CONCIERGE CHOICE PHYSICIANS - Rockville Centre, NY May 2010 -Dec.
2010 Project Coordinator
Responsible for development and execution of marketing, sales and support
for client base of over 150 doctors. Lead planning of sales events and
advertising campaigns designed to increase patient membership.
. National marketing and advertising campaign yielded 5% overall increase
in patient membership
. Successful sales events resulted in 5% client acquisition growth through
this channel
AXA EQUITABLE - New York, NY
2007 - 2009
Senior Marketing Consultant
Managed investment-related marketing materials to ensure accurate, up-to-
date materials were always available. Established and maintained close
working relationships with several business teams to facilitate production
of brokerage and investment related materials (mutual funds, annuities
etc.), successfully incorporating marketing strategy and brand awareness
into all pieces.
. Launched marketing campaign of four asset management products, opening up
a new market within brokerage group; overhauled marketing collateral
inventory for those products, leading to substantially increased sales
within first six months
. Supervised and facilitated production of quarterly performance reports in
a date-driven environment; developed cost-reduction delivery method,
which resulted in annual $40K savings
. Directed and participated in production and re-design of over 150
prospectuses, annual and semi-annual report covers within three-week
period
. Developed a leading communication tool, according to web metrics.
Feedback from sales representatives indicated quarterly newsletters led
to increased dialogue between them and clients
METLIFE RESOURCES - Jersey City, NJ
2001 - 2007
Communications Consultant
Collaborated with departmental and senior management to determine the
strategic marketing message and positioning, including sales materials, Web
presence and trade advertising for mutual fund, fixed and variable annuity
products.
1. Formed grassroots marketing and communications program for a local
client, resulting in increased activity among participants in their
education endorsement program
2. Successfully built MLR's first electronic repository, significantly
decreasing sales reps' annual purchasing expenses
3. Developed and oversaw Web site program for sales reps. Participation
increased over 400% within two years of launch
4. Established print-on-demand system for enrollment materials,
streamlining production costs and work efficiency
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EDUCATION
Bachelor of Arts, UNIVERSITY OF PUGET SOUND, Tacoma, WA, 2000
Major: English, Concentration in Writing, Rhetoric and Composition
Minor: Business and Public Administration
Council on African-American Student Union
. Member of Varsity Baseball Team
Member and officer of Phi Delta Theta Fraternity
COMPUTER SKILLS
Proficient in Microsoft Word, Excel, PowerPoint, Project and Outlook
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