Keith Kelley
***** ******* * ************, ** ***60
Home: 318-***-**** Mobile 318-***-****
Email: ************@*****.***
EDUCATION Master of Business Administration, Healthcare
Administration,
University of Louisiana-Monroe, December 1993
Bachelor of General Studies, Management and
Sociology,
University of Louisiana-Monroe, May 1989
WORK EXPERIENCE
April 2000 - Bristol-Myers Squibb, Monroe Louisiana
April Territory Business Manager, Hospital Sales
2011
Responsible for the sale and promotion of
pharmaceuticals in the cardiovascular division of
Bristol-Myers Squibb in North Louisiana within the
hospital in a 4 city area and 12 Hospitals:
Shreveport, Monroe, Ruston, Minden, LA. Utilizes
business planning skills to analyze goals and
develop annual business plan to achieve and exceed
corporate sales goals. Analyzes managed healthcare
market and formulary position to leverage drug
sales. Performs hospital presentations and targets
hospital departments to drive sales. Departments
include: Emergency, Cath Lab, Quality, CCU,
Telemetary, Hospitalist, Social Services,
Pharmacy. Calls on local managed healthcare plans
to better understand how HMO's and PPO's affect
business. Thorough understanding and use of
corporate data (enhanced and Onelook) in order to
dictate pursuit of current and future business.
Functions as an active team member of local,
regional, and national teams. Drugs currently
promoted are Plavix, Drugs promoted in past were:
Avapro/Avalide, Glucovance, Glucophage, Glucophage
XR, Monopril and Pravachol.
?Effient Market Share Contest Winner
?Ranked in top 10% for 2006, 15% for 2007, 12%
2008
?2006 Pinnacle Award Winner top 10% of sales force
?Regional Avapro Powa Purse Contest Winner 07
?National Plavix High Definition Contest Winner 06
?Team member of national/regional teams: Hospital
Business Selling, Onelook(Data Tool), Managed
Healthcare and UAT (IT Position)
?Uses Business Planning Model for goal attainment
?Works with team members/JV to achieve company
alignment to goals
April 1998 - Northeast Louisiana Physician Hospital
March 2000 Organization, Monroe, Louisiana
Director, Provider Relations/Marketing
Develops and maintains an integrated provider
network for a managed care organization consisting
of 14 hospitals, 24 ancillary providers, and 271
physicians. Provider relations activities include:
physician recruitment, provider education
programs, on-site evaluations, monthly newsletter,
provider claims advocate, consultant services.
Develops marketing strategies for NLPHO and
physician offices.
?Resolved over 1 million dollars in claims issues
for hospitals and physicians
?Served as liaison to hospitals and physicians in
network for managed healthcare issues
?Developed marketing plan upon hire for
development of physician network
?53 new physicians added to network during tenure
?Presented variety of educational programs to
physicians and their offices
?Monthly presentations to PHO Board (physicians,
hospital administrators)
?Created database program for tracking of provider
issues
October 1995 St. Francis Medical Center, Monroe, Louisiana
-March 1998 Director, St. Francis P & S Surgery Center
Served as administrator of a freestanding
ambulatory surgical hospital, a for-profit
subsidiary of St.
Francis Medical Center, a 350 bed tertiary care
center in Northeast Louisiana.
Position included full responsibility of a three
million dollar budget and twenty full time
employees. Served at lead representative to 123
member medical staff and committees: Pharmacy and
Therapeutics, Medical Staff, Credentialing.
Responsibilities included all aspects of
healthcare administration: Strategic
Planning/Marketing, Medical Staff Relations,
Business Office Operations, Human Resources, and
Physical Plant. Managed a Pain Clinic of two
board certified pain management physicians.
Highlights included:
?Increased number of surgery cases by 60% in two
year tenure
?Took projected net loss and produced $125
thousand net income for year end 1997
?Planned and developed $750 thousand facility
renovation and equipment purchase
?Reduced accounts receivable by 50% for year end
1997
?P&S rated first of all hospital departments in
year end Press Gainey patient satisfaction survey
?Completed 40 hour Louisiana Hospital Association
Supervisory Training
August 1993 - St. Francis Medical Center, Monroe, Louisiana
September 1995 Director, Program Development
Identify and implemented program opportunities
for St. Francis Medical Center. Implemented and
managed "Medline", a telephone triage database
system, which included: program implementation,
advertising, staffing of, budgeting, and
management of two full time employees.
Co-coordinated implementation of "Medacom of
Northeast Louisiana", an electronic network for
the transmission of text, voice, and images.
Oversee initial planning and implementation of
"OccuMed", an occupational medicine program.
Functioned as member of Marketing/Public
Relations department by participating in market
analysis and research, advertising, campaigns,
public relations activities, new program
development, spreadsheet analysis.
September 1992 - Glenwood Regional Medical Center, West Monroe,
August 1993 Louisiana
Administrative Resident
Secured inaugural position of resident at a 220
bed regional medical center. Participated as an
active member of the administrative team in an
effort to understand the concerns of management
as it relates to strategic planning, budgeting,
policy decision, relation to medical staff, and
day-to-day operations. Performed weekly
departmental rotation in an effort to understand
how hospital and departments function and
interact with patients and physicians.
Key departments: Emergency Room, Labaratory, Cath
Lab, ICU
COMPUTER SKILLS Thorough knowledge of BMS reports and analysis
tools (E-Reports/Onelook) Proficient user of all
Microsoft operating systems and software: Word,
Excel, PowerPoint, Access, etc.
PROFESSIONAL American College of Healthcare Executives,
AFFILATIONS Medical Group Managers Association, Louisiana
(Past) Hospital Association, Northeast Louisiana Medical
Managers Association (past)
COMMUNITY Board President, Positive Forces Counseling
ACTIVITIES/ Agency, Board Member Vantage Multisport
INTERESTS Completed five marathons, many half marathons,
one half ironman, hundreds of triathlons, run
races, bike races, currently writing book on
strategic planning/careers, "You, Family, Career,
Finance, Spirituality: Creating a Life Plan"