Sales Account Executive
Resume:
Beth Marx
Annapolis, MD *****
********@*******.***
SUMMARY
Over 17 years of progressive sales media experience including print, cable
and Radio within the MD-DC-VA region. Successful in learning and
comprehending complex procedures and terminology across multiple
industries, achieving credibility with clients, and ability to provide
instruction/education to those clients new to the advertising community. A
highly driven, results-oriented sales executive with a consistent history
of quota achievement driven by new account sales.
PROFESSIONAL EXPERIENCE
Physician Liaison/Director of Advertising
Center for Vein Restoration, Annapolis, MD 2010 -2011
Center for Vein Restoration is the leading vein company in the U.S,
treating Venous Insufficiency through high tech laser and radiofrequency
procedures.
. Responsible for all of Southern Maryland territory.
. Target referring and non-referring physicians such as Primary Care,
Family practice, OB/GYN, Internal medicine, and Orthopedic.
. Drive traffic on a business to business sales level and through in-
house marketing, since promoted to Director of Advertising.
. Responsible for all media buys, budgeting and all aspects of marketing
for regional and international medical firm of 14 locations.
. Managed graphic designer, web and media sales representatives for
Print, Online, Radio and Television medium. Drive traffic internally
and externally.
Account Manager
The Baltimore Sun Media Group, b free daily, Baltimore, MD, 2008-2009
Owned by the Tribune Company, The Baltimore Sun is the U.S. state of
Maryland's largest general circulation daily newspaper, who's content
reaches more than 1 million Baltimore area readers.
Strong sales and lasting relationships built in the Baltimore, Howard
county, and Anne Arundel territory. Exceptional performance demonstrated by
exceeded goals to budget.
. Successful sales and marketing for this premier, latest Tribune product
with a focus on health care, physicians and hospitals to increase
awareness of obesity and drug addiction, targeting a young demographic.
. Utilizing relationship and analytical needs analysis has resulted in
significant increased revenue.
. Secured Johns Hopkins University, Masters Program revenue of $120,000
. Secured, Dr Rivas obesity clinic at $162,000 putting me at 156% over goal
to budget.
. Up-sold Addiction Treatment Center, Johns Hopkins AIDs clinic, smoking
cessation clinics and other health care specialist throughout Maryland.
. Achieved 67% growth in sales within the first 4 months.
. Ranked #1 for 'b' sales team.
Regional Account Director
Sajak Broadcasting Corporation, Annapolis, MD, 2007-2008
Owned by Pat Sajak, of Wheel of Fortune, Sajak Broadcasting Corporation
earns a revenue income of 10 million in advertising it's sports, News and
Talk for its two radio stations in Maryland; WNAV, WTTR.
. Ranked #1 regional account Director for both radio stations.
. Strong skills and partnerships in developing new business in the Anne
Arundel and Baltimore Territories for WNAV, WTTR.
. Closed major regional account with Big Steaks Management and Ruth's
Chris steak house in all of Maryland totaling $320,000.
. Effectively and efficiently responsible for regional accounts for both
radio stations (WNAV, WTTR) revitalizing a Regional territory
throughout Maryland and growing territory a quarter of a million
dollars.
. Secured Breast Cancer awareness for $120,000 Campaign with Cosmetic
surgeons of Maryland.
. Closed sales to physicians, increasing health care and wellness
products, along with focus on Plastic Surgeons
and Cardiologists in this territory.
Account Manager
Comcast Spotlight, Hunt Valley, MD 2005-2007
Comcast Corp. is the nation's largest Cable TV giant whose cable revenue
has reached 8.4 billion dollars.
Successfully grew and maintained a Northeast territory selling 38 networks
such as Fox News, CNN, ESPN to name a few.
. One of the top producing sales reps in the Mid-Atlantic region.
. Increased new sales business by 40% over yearly quota
. awarded "out of the gate" award for 1st quarter sales out of 130 sales
people.
. Secured St. Joseph Medical Center for $320,000 by assembling and delivery
a complex analytic needs presentation to Beacon-Fey advertising agency
which was a competitive win against local broadcast television.
. Up-sold all existing accounts and increase book of business by 141%
during first year.
. Closed $420,000 in new business.
Account Executive
The Baltimore Sun, Baltimore, MD, 2003-2005
Owned by the Chicago Tribune, The Baltimore Sun is the U.S. state of
Maryland's largest general circulation daily newspaper whose content
reaches more than 1 million Baltimore area readers.
. Top producing sales executive covering retail sector of all Baltimore Sun
Products, including Main News, Sports, Business, Pre-prints, online and
Live Tab/Entertainment sections.
. Secured Big Steaks Management restaurants (all Ruth's Chris locations in
MD) adding $220,000 in revenue growth.
. Developed first Spanish Advertising in English newspaper in the U.S - -#1
in the United States.
. Secured Dr. Rivas Medical Weight Loss for a $210,000 for annual full page
and front cover page.
. Secured Dr. Ed Laser for a $90,000 advertising commitment ranking me in
the top 5% of all of The Baltimore Sun sales executives.
. Ranked top 5 in the company, maintaining 41% over goal to budget and grew
book of business by185% over yearly quota.
. Utilized this customized approach and problem-solving skills for 'Solar'
training and computer programming.
. Won #1 sales person award for quarterly goal award for most new business
out of 130 employees.
Director of Sales for International Reports
The Washington Times, Washington, DC, 1997-2003
Owned by, News World Communications, Inc. The Washington Times is the
nation's capital voice and top leading conservative newspaper in
Washington, D.C. known for its growth in extended markets through digital,
television and radio.
Responsible for the production and publication of International reports in
Latin America and Caribbean countries
. Managed critical business to business relationships in both public and
private sectors. Provided News covering Bi-lateral relations, Tourism,
Banking, Finance and Agriculture sectors of the economy to promote
readership to the United States.
. #1 sales for Grenada report; closed at $84,000 exceeding prior year by
$25,000
. #1 sales for Panama report; closed at $107,000, exceeding prior year of
$67,000
. #1 sales for Jamaica report; closing at $97,000, exceeding all prior
years
. #2 sales for Colombia, Latin America closed at $142,000 exceeding prior 2
years.
. Responsible for interviewing Prime Ministers, Cabinet members and
promoting Print advertising to private sector officials.
. Secured Ross Medical Center in Grenada by closing $50,000 order after
interviewing owner Dr. Ross, Executive Director.
Account Executive
Univision/ Galavision, New York, NY, 1996-1997
Univision Communications Inc. is the premier Spanish-language, broadcast
television media company in the Unites States with a powerhouse of
portfolio of media assets that informs, entertains and links Hispanics to
their community.
. Responsible for all aspects of sales for both Univision and Galavision
network stations, Targeted non-subscribers and maintained affiliates such
as Time Warner and Comcast among 300 other cable systems who carried
Univision/Galavision. Managed special events and ran trade shows to
promote and target businesses within the Hispanic community.
. Hired Orlando Cepeda (San Francisco Giants, Hall of Famer) to California
trade show, which increased business by 2130%
. Won #1 Sales person award for year at 120% over goal
. Grew Hispanic targeted accounts for Galavision by 237% in first quarter
. Won out of the gate award for new business; closing $320,000 in new
accounts
Account Executive/Reporter
Maryland Maturity, Baltimore MD, 1991-1996
. Cultivated new business as well as maintained existing business
relationships for the health section of MM. By interviewing, reporting
and selling to physicians, hospitals and other retail business to
business ventures for 60,000 circulation publication. #1 sales person in
force of 20.
. Up-sold new account base by $200,000 in first year
. Drove new business to advertising sales force by editorial reporting
. #1 sales person for 3 consecutive years
EDUCATION
University of Maryland, College Park, MD, 1991 - Bachelor of Science in
Philosophy
Towson State University, Towson, MD-1993
Bilingual- Fluent in Spanish
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