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Sales Account Executive

Location:
Annapolis, Maryland, 21401, United States
Posted:
March 23, 2011

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Beth Marx

* **** ***** #***

Annapolis, MD *****

443-***-****

abhpod@r.postjobfree.com

SUMMARY

Over 17 years of progressive sales media experience including print, cable

and Radio within the MD-DC-VA region. Successful in learning and

comprehending complex procedures and terminology across multiple

industries, achieving credibility with clients, and ability to provide

instruction/education to those clients new to the advertising community. A

highly driven, results-oriented sales executive with a consistent history

of quota achievement driven by new account sales.

PROFESSIONAL EXPERIENCE

Physician Liaison/Director of Advertising

Center for Vein Restoration, Annapolis, MD 2010 -2011

Center for Vein Restoration is the leading vein company in the U.S,

treating Venous Insufficiency through high tech laser and radiofrequency

procedures.

. Responsible for all of Southern Maryland territory.

. Target referring and non-referring physicians such as Primary Care,

Family practice, OB/GYN, Internal medicine, and Orthopedic.

. Drive traffic on a business to business sales level and through in-

house marketing, since promoted to Director of Advertising.

. Responsible for all media buys, budgeting and all aspects of marketing

for regional and international medical firm of 14 locations.

. Managed graphic designer, web and media sales representatives for

Print, Online, Radio and Television medium. Drive traffic internally

and externally.

Account Manager

The Baltimore Sun Media Group, b free daily, Baltimore, MD, 2008-2009

Owned by the Tribune Company, The Baltimore Sun is the U.S. state of

Maryland's largest general circulation daily newspaper, who's content

reaches more than 1 million Baltimore area readers.

Strong sales and lasting relationships built in the Baltimore, Howard

county, and Anne Arundel territory. Exceptional performance demonstrated by

exceeded goals to budget.

. Successful sales and marketing for this premier, latest Tribune product

with a focus on health care, physicians and hospitals to increase

awareness of obesity and drug addiction, targeting a young demographic.

. Utilizing relationship and analytical needs analysis has resulted in

significant increased revenue.

. Secured Johns Hopkins University, Masters Program revenue of $120,000

. Secured, Dr Rivas obesity clinic at $162,000 putting me at 156% over goal

to budget.

. Up-sold Addiction Treatment Center, Johns Hopkins AIDs clinic, smoking

cessation clinics and other health care specialist throughout Maryland.

. Achieved 67% growth in sales within the first 4 months.

. Ranked #1 for 'b' sales team.

Regional Account Director

Sajak Broadcasting Corporation, Annapolis, MD, 2007-2008

Owned by Pat Sajak, of Wheel of Fortune, Sajak Broadcasting Corporation

earns a revenue income of 10 million in advertising it's sports, News and

Talk for its two radio stations in Maryland; WNAV, WTTR.

. Ranked #1 regional account Director for both radio stations.

. Strong skills and partnerships in developing new business in the Anne

Arundel and Baltimore Territories for WNAV, WTTR.

. Closed major regional account with Big Steaks Management and Ruth's

Chris steak house in all of Maryland totaling $320,000.

. Effectively and efficiently responsible for regional accounts for both

radio stations (WNAV, WTTR) revitalizing a Regional territory

throughout Maryland and growing territory a quarter of a million

dollars.

. Secured Breast Cancer awareness for $120,000 Campaign with Cosmetic

surgeons of Maryland.

. Closed sales to physicians, increasing health care and wellness

products, along with focus on Plastic Surgeons

and Cardiologists in this territory.

Account Manager

Comcast Spotlight, Hunt Valley, MD 2005-2007

Comcast Corp. is the nation's largest Cable TV giant whose cable revenue

has reached 8.4 billion dollars.

Successfully grew and maintained a Northeast territory selling 38 networks

such as Fox News, CNN, ESPN to name a few.

. One of the top producing sales reps in the Mid-Atlantic region.

. Increased new sales business by 40% over yearly quota

. awarded "out of the gate" award for 1st quarter sales out of 130 sales

people.

. Secured St. Joseph Medical Center for $320,000 by assembling and delivery

a complex analytic needs presentation to Beacon-Fey advertising agency

which was a competitive win against local broadcast television.

. Up-sold all existing accounts and increase book of business by 141%

during first year.

. Closed $420,000 in new business.

Account Executive

The Baltimore Sun, Baltimore, MD, 2003-2005

Owned by the Chicago Tribune, The Baltimore Sun is the U.S. state of

Maryland's largest general circulation daily newspaper whose content

reaches more than 1 million Baltimore area readers.

. Top producing sales executive covering retail sector of all Baltimore Sun

Products, including Main News, Sports, Business, Pre-prints, online and

Live Tab/Entertainment sections.

. Secured Big Steaks Management restaurants (all Ruth's Chris locations in

MD) adding $220,000 in revenue growth.

. Developed first Spanish Advertising in English newspaper in the U.S - -#1

in the United States.

. Secured Dr. Rivas Medical Weight Loss for a $210,000 for annual full page

and front cover page.

. Secured Dr. Ed Laser for a $90,000 advertising commitment ranking me in

the top 5% of all of The Baltimore Sun sales executives.

. Ranked top 5 in the company, maintaining 41% over goal to budget and grew

book of business by185% over yearly quota.

. Utilized this customized approach and problem-solving skills for 'Solar'

training and computer programming.

. Won #1 sales person award for quarterly goal award for most new business

out of 130 employees.

Director of Sales for International Reports

The Washington Times, Washington, DC, 1997-2003

Owned by, News World Communications, Inc. The Washington Times is the

nation's capital voice and top leading conservative newspaper in

Washington, D.C. known for its growth in extended markets through digital,

television and radio.

Responsible for the production and publication of International reports in

Latin America and Caribbean countries

. Managed critical business to business relationships in both public and

private sectors. Provided News covering Bi-lateral relations, Tourism,

Banking, Finance and Agriculture sectors of the economy to promote

readership to the United States.

. #1 sales for Grenada report; closed at $84,000 exceeding prior year by

$25,000

. #1 sales for Panama report; closed at $107,000, exceeding prior year of

$67,000

. #1 sales for Jamaica report; closing at $97,000, exceeding all prior

years

. #2 sales for Colombia, Latin America closed at $142,000 exceeding prior 2

years.

. Responsible for interviewing Prime Ministers, Cabinet members and

promoting Print advertising to private sector officials.

. Secured Ross Medical Center in Grenada by closing $50,000 order after

interviewing owner Dr. Ross, Executive Director.

Account Executive

Univision/ Galavision, New York, NY, 1996-1997

Univision Communications Inc. is the premier Spanish-language, broadcast

television media company in the Unites States with a powerhouse of

portfolio of media assets that informs, entertains and links Hispanics to

their community.

. Responsible for all aspects of sales for both Univision and Galavision

network stations, Targeted non-subscribers and maintained affiliates such

as Time Warner and Comcast among 300 other cable systems who carried

Univision/Galavision. Managed special events and ran trade shows to

promote and target businesses within the Hispanic community.

. Hired Orlando Cepeda (San Francisco Giants, Hall of Famer) to California

trade show, which increased business by 2130%

. Won #1 Sales person award for year at 120% over goal

. Grew Hispanic targeted accounts for Galavision by 237% in first quarter

. Won out of the gate award for new business; closing $320,000 in new

accounts

Account Executive/Reporter

Maryland Maturity, Baltimore MD, 1991-1996

. Cultivated new business as well as maintained existing business

relationships for the health section of MM. By interviewing, reporting

and selling to physicians, hospitals and other retail business to

business ventures for 60,000 circulation publication. #1 sales person in

force of 20.

. Up-sold new account base by $200,000 in first year

. Drove new business to advertising sales force by editorial reporting

. #1 sales person for 3 consecutive years

EDUCATION

University of Maryland, College Park, MD, 1991 - Bachelor of Science in

Philosophy

Towson State University, Towson, MD-1993

Bilingual- Fluent in Spanish



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