Sales Vice President
Resume:
BRIAN J. DOYLE
Yorktown Heights, NY 10598
Home: 914-***-**** Cell: 914-***-****
Fax: 914-***-****
Office: 914-***-**** *********@***.***
PUBLISHING SALES/MARKETING MANAGEMENT
Broad based Sales/Marketing background with major publishing companies.
Present a solid record of increasing advertising pages and revenue leading
to increased profitability. Reputation for turn-around specialty; dynamic
strategist whose entire managerial career has been spent fixing faltering
titles and developing successful new ones. A Branding specialist who has
experience in the extension of the magazine brand through licensed
products, books, the internet, TV, and package ad sales across all mediums.
Key strengths in forging strong relationships with clients, gaining the
commitment of staff and others, and executing strategy. Strong in driving
organizational change.
At Bonnier Corporation reposition Garden Design as a ShelterMagazine
increasing non-endemic
advertising, launch additional HOME City Magazines, HOME Miami, HOME
Los Angeles.
Developed Sales Orientation Program and trained sales staff on use of
Oracle CRM.
At Metropolitan Home & Home Magazine, directly responsible for
breaking over $7,000,000
of new non-endemic business within a seven year period.
At Colonial Homes, increased ad paging and revenue 50% over a four year
period while
accomplishing a seamless transition of title change to Classic American
Homes.
At Motor Boating & Sailing, increased revenue per page 15% while
increasing ad pages 6%
breaking many non-endemic categories of business over a two year
period.
At Popular Mechanics, successfully repositioned magazine as a general
interest men's title,
enabling it to break the fashion, food, financial, and personal care
categories. Paging increased
10% as did advertising revenue.
At Hearst Special Publications Responsible for first foray into
celebrity magazine publishing with
the launch of Bob Vila's American Home and Mr. Foods Easy Cooking.
BONNIER CORPORATION 2009 to 2011
Publisher/Manager Sales Training & Development Bonnier Shelter Group
responsible for P&L and budget performance goals. Oversee circulation,
marketing, promotion and advertising. $3+ MM; staff 18; reporting to CEO
Terry Snow & Cathy Hertz VP Human Resources
Launch HOME City titles across the country, HOME Fort Lauderdale, HOME
Miami, HOME Los Angeles, additional 15 cities. Creating a network of city
shelter magazines that would be supported by local and national
advertisers. Manage web development and programs for sales across media
platforms.
Manager Sales Training & Development developed Sales Orientation Program
and trained sales staff (185) on the use of Oracle Customer Relations
Management (CRM), a contact management system.
HACHETTE FILIPACCHI MEDIA U.S., INC.
Associate Publisher Metropolitan Home & Home Magazine 2000 to 2008
Responsible for all advertising, marketing, and promotion. Staff: 10;
reporting to
Vice President/Publisher, Metropolitan Home.
. Spearheaded magazine's expansion into non-endemic categories.
. Directly responsible for breaking over $7,000,000 of new business
within seven years.
. Forged alliances with Jaguar, Sharp, Absolut, Citibank, Century 21 &
additional new advertisers to participate in various promotional
events.
HEARST MAGAZINES, NY
Publisher, Colonial Homes 1996 to 2000
Responsible for P&L and budget performance goals. Oversaw circulation,
marketing, promotion and advertising. Worked closely with the Editor's,
implementing "Back to the Future" plan to the eventual title change from
Colonial Homes to Classic American Homes (CAH) which was made with the
February/March 2000 issue. Budget: $3.6MM; staff: 18; report to Executive
Vice President, Corporate Marketing & Sales, and to President, Hearst
Magazines.
. Positioned Colonial Homes as the authority on classic American style.
Redesigned logo working closely with syndicated research company MRI,
which led to a 7% increase in readership.
Publisher, Hearst Special Publications Group 1995 to 1996
Responsible for P&L and budget performance goals of eighteen titles
consisting of House Beautiful, Good Housekeeping, and Country Living
Specials. Oversaw circulation, marketing, promotion, and advertising.
Worked closely with editors to grow the parent title specials and Hearst
Magazine Enterprises (HME) developing new stand-alone titles. Budget:
$3.2MM; staff: 10; reported to Executive Vice President, Group Publishing
Director
. Developed package buys across all group titles - House Beautiful's
Kitchens & Baths and Home Remodeling & Decorating; Good Housekeeping's
DIY (Do It Yourself), and Country Living's Country Cooking, etc., as well
as working with parent titles on group buys.
Associate Publisher/Advertising, Motor Boating and Sailing 1992-1994
Responsible for advertising, marketing, and promotion for MB&S as well as
the Miami and New York Boat Show Directories. Budget: $2.6MM; staff: 9;
reported to Vice President, Group Publisher.
Advertising Director, Popular Mechanics 1990-1992
Responsible for all advertising, marketing, and promotion. Staff: 15;
reported to Vice President/Publisher, Popular Mechanics.
Advertising Director, Hearst Special Publications Group 1986-1990
Responsible for advertising, marketing, and promotion for twelve titles
under parent titles of House Beautiful and Country Living. Staff: 10.
Reported to Publisher
EDUCATION
BBA Degree, Management Marketing & Finance, Iona College
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