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Sales Vice President

Yorktown Heights, New York, 10598, United States
March 23, 2011

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**** ***** *****

Yorktown Heights, NY 10598

Home: 914-***-**** Cell: 914-***-****

Fax: 914-***-****

Office: 914-***-****


Broad based Sales/Marketing background with major publishing companies.

Present a solid record of increasing advertising pages and revenue leading

to increased profitability. Reputation for turn-around specialty; dynamic

strategist whose entire managerial career has been spent fixing faltering

titles and developing successful new ones. A Branding specialist who has

experience in the extension of the magazine brand through licensed

products, books, the internet, TV, and package ad sales across all mediums.

Key strengths in forging strong relationships with clients, gaining the

commitment of staff and others, and executing strategy. Strong in driving

organizational change.

At Bonnier Corporation reposition Garden Design as a ShelterMagazine

increasing non-endemic

advertising, launch additional HOME City Magazines, HOME Miami, HOME

Los Angeles.

Developed Sales Orientation Program and trained sales staff on use of

Oracle CRM.

At Metropolitan Home & Home Magazine, directly responsible for

breaking over $7,000,000

of new non-endemic business within a seven year period.

At Colonial Homes, increased ad paging and revenue 50% over a four year

period while

accomplishing a seamless transition of title change to Classic American


At Motor Boating & Sailing, increased revenue per page 15% while

increasing ad pages 6%

breaking many non-endemic categories of business over a two year


At Popular Mechanics, successfully repositioned magazine as a general

interest men's title,

enabling it to break the fashion, food, financial, and personal care

categories. Paging increased

10% as did advertising revenue.

At Hearst Special Publications Responsible for first foray into

celebrity magazine publishing with

the launch of Bob Vila's American Home and Mr. Foods Easy Cooking.


Publisher/Manager Sales Training & Development Bonnier Shelter Group

responsible for P&L and budget performance goals. Oversee circulation,

marketing, promotion and advertising. $3+ MM; staff 18; reporting to CEO

Terry Snow & Cathy Hertz VP Human Resources

Launch HOME City titles across the country, HOME Fort Lauderdale, HOME

Miami, HOME Los Angeles, additional 15 cities. Creating a network of city

shelter magazines that would be supported by local and national

advertisers. Manage web development and programs for sales across media


Manager Sales Training & Development developed Sales Orientation Program

and trained sales staff (185) on the use of Oracle Customer Relations

Management (CRM), a contact management system.


Associate Publisher Metropolitan Home & Home Magazine 2000 to 2008

Responsible for all advertising, marketing, and promotion. Staff: 10;

reporting to

Vice President/Publisher, Metropolitan Home.

. Spearheaded magazine's expansion into non-endemic categories.

. Directly responsible for breaking over $7,000,000 of new business

within seven years.

. Forged alliances with Jaguar, Sharp, Absolut, Citibank, Century 21 &

additional new advertisers to participate in various promotional



Publisher, Colonial Homes 1996 to 2000

Responsible for P&L and budget performance goals. Oversaw circulation,

marketing, promotion and advertising. Worked closely with the Editor's,

implementing "Back to the Future" plan to the eventual title change from

Colonial Homes to Classic American Homes (CAH) which was made with the

February/March 2000 issue. Budget: $3.6MM; staff: 18; report to Executive

Vice President, Corporate Marketing & Sales, and to President, Hearst


. Positioned Colonial Homes as the authority on classic American style.

Redesigned logo working closely with syndicated research company MRI,

which led to a 7% increase in readership.

Publisher, Hearst Special Publications Group 1995 to 1996

Responsible for P&L and budget performance goals of eighteen titles

consisting of House Beautiful, Good Housekeeping, and Country Living

Specials. Oversaw circulation, marketing, promotion, and advertising.

Worked closely with editors to grow the parent title specials and Hearst

Magazine Enterprises (HME) developing new stand-alone titles. Budget:

$3.2MM; staff: 10; reported to Executive Vice President, Group Publishing


. Developed package buys across all group titles - House Beautiful's

Kitchens & Baths and Home Remodeling & Decorating; Good Housekeeping's

DIY (Do It Yourself), and Country Living's Country Cooking, etc., as well

as working with parent titles on group buys.

Associate Publisher/Advertising, Motor Boating and Sailing 1992-1994

Responsible for advertising, marketing, and promotion for MB&S as well as

the Miami and New York Boat Show Directories. Budget: $2.6MM; staff: 9;

reported to Vice President, Group Publisher.

Advertising Director, Popular Mechanics 1990-1992

Responsible for all advertising, marketing, and promotion. Staff: 15;

reported to Vice President/Publisher, Popular Mechanics.

Advertising Director, Hearst Special Publications Group 1986-1990

Responsible for advertising, marketing, and promotion for twelve titles

under parent titles of House Beautiful and Country Living. Staff: 10.

Reported to Publisher


BBA Degree, Management Marketing & Finance, Iona College

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