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Marketing Hospital

8859, United States
March 24, 2011

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Ilam Shah

* ********* *****, ******, ** ***** Phone: 732-***-****


OBJECTIVE: Communications/Marketing Position


Dynamic leader with over seven years of expertise at building and

sustaining productive relationships within and outside an

organizations and consistently developing and implementing marketing,

fundraising and replicating innovative and successful programs to

further the organization's goals.


Corporate Communications Trade Shows/Advertising Public Speaking

(Internal & External) Campaign Development Multimedia Operations

Crisis Management/Damage Implementation of Social Event Coordination

Control Networking and Strategic Tri-lingual

Public & Vendor Relations Planning (English, Gujarati,

Web & Print Development Budgeting Supervisory Spanish)


East Tennessee State University, Johnson City, TN

B.A., Mass Communications with Public Relations concentration, May

2003; Minor in Business


Proficient on PC and Macintosh, Windows 2000, MS Office, Excel, Access,

Publisher, Outlook, Adobe Photoshop, PageMaker, Quark Express, ACT!, Vocus,

Cision, LexisNexis, and IMIS


Business Administrative and Management Skills

. Managed department's budget.

- Leveraged strengths in cost-effective marketing management and

vendor negotiations to end each year an

average of 15% under budget (without compromising business growth

goals) at East Orange General


. Hired, trained, coached, supervised and evaluated staff members.

- Instructed 2-3 summer interns at Lanmark Group Inc. on creating

press kits.

- Advised 1-2 junior staff at Winning Strategies Public Relations

on media pitching and creating press

releases of relevance.

. Led teams; chaired committees; initiated volunteer events and


Marketing Skills

. Designed, developed and implemented marketing and sales campaigns,

fundraisers, employee incentive programs and contests.

- Created all marketing and advertising material to promote the

grand opening of East Orange General

Hospital's new MRI, Wellness Center and Gift Shop.

. Evaluated target markets and proposed marketing strategies.

- Established a external communications and marketing program for

the New Jersey Apartment Association

by studying the objectives, promotional policies and needs of the

organization resulting in an enhanced

image of the Association by 20%.

. Managed all phases of direct mail projects; monitored production

teams; recruited and guided vendors; oversaw print operations and

coordinated mailing process.

- Collaborated with a graphic designer and printing vendor to

customize, print and mail over 1,000 East

Orange General Hospital 2010 holiday cards to State

and Local Officials, vendors and EOGH board

members and employees.

- Designed, printed and mailed over 1,000 East Orange General

Hospital's 2010 Annual Golf and Tennis

Tournament Save the Date cards.

Social Media Skills

. Collaborated with IT to develop and redesigned new web interfaces,

layouts and site graphics for East Orange General Hospital website.

- Created and maintained website content and images of the current

website for an overall easy user access

and communication flow within the community as well as the

Hospital's employees.

. Launched and maintained East Orange General Hospital's Facebook page

with announcements of special events and press releases.

Advertising & Communication Skills

. Promoted products and services; generated leads and initiated sales.

- Enhanced publicity for Horizon Blue Cross Blue Shield of New

Jersey in the local press for each local

hospital and healthcare facilities that received a grant in part

of the company's "High- Quality Grant


- Increased New Beth Israel Medical Center's image as one of New

Jersey's cutting edge hospital to have

robotic surgical technology throughout the state by conducting a

press conference, writing articles in local

newspapers/trade publication.

. Coordinated, planned and contributed at trade shows and special


- Generated media for New Jersey Apartment Association's 2008

Annual Conference, which led to the

highest attended conference on-hand.

- Coordinated press conferences for multiple dental clients to

introduce new products at the 2005 and 2006

Chicago Dental Society Midwinter Meeting.

- Designed advertisement to promote East Orange General Hospital's

Annual Ball of the Oranges Gala.

. Conceived promotional graphic ideas: ads, posters, internal calendars,

special events, seasonal events and promotional fliers.

- Designed, themed and distributed advertisments, posters and

fliers for East Orange General Hospital's 2010

Minority & Multi-Cultural Family Health Fair: "Making a

difference: A healthy community begins with you",

the highest attended health fair by the community.

. Achieved extensive free coverage in local press, TV and radio for

community projects, composing press releases and conducting TV and

phone interviews.

- Promoted and oversaw an interview with East Orange General

Hospital's President & CEO and a reporter

from WMBC's HomeTown segment on the 5 year progress of the


. Conducted surveys and analyzed results.

- Developed a survey to receive feedback for the New Jersey

Apartment Association 2008 Annual

Conference vendors and attendees.

. Solely served as the spokesperson and liaison for the New Jersey

Apartment Association and East Orange General Hospital.

Writing Skills

. Wrote creative copy for catalogs, brochures and other direct mail


- Created and managed program materials that increased the

visibility of East Orange General Hospital,

its services, its employees, and its strengths in the

marketplace and in the community by 30%.

. Produced variety of business materials, including: letters, reports,

proposals and forms.

- Drafted a crisis management letter for Darby Group Companies'

President that was distributed to all

1,500 employees nationwide on the relocation of the company's


. Composed articles using APA or MLA format.

- Authored a technical article in Inside Dentistry, a leading

dental trade publication, for Zhermack's Acrytemp.

(Article made the front cover of the publication)

. Formulated employee policy manuals and job descriptions.

- Improved East Orange General Hospital's policies for public

relations, marketing and video/photography.

. Developed and researched for East Orange General Hospital's newsletter


. Proof read and edited all referenced written materials for clients and

East Orange General Hospital.


11/08 - 02/11 Public Relations & Marketing Manager East

Orange General Hospital

East Orange, NJ

03/08 - 10/08 Public Relations & Government Affairs Specialist

New Jersey Apartment Association

Monroe Township, NJ

04/07 - 10/07 Public Relations Account Executive

Winning Strategies Public Relations

(Healthcare & Real Estate) Newark,


01/05 - 03/07 Public Relations Specialist Lanmark

Group Inc.

(Dental & Pharmaceuticals)

Eatontown, NJ

04/04 - 07/04 Account Associate

Manning, Selvage & Lee

(Healthcare) New York, NY

Activities and Community Involvement

2007-Current SWAJAN

2007-Current Volunteer for LAD Samaj/LAD Youth Organization

2007-Current Volunteer for Dabhoi Samaj Organization

2006 Member of Jersey Shore Public Relations and

Advertising Association

REFERENCES: Will be provided upon request.

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