Sales Representative

**** ******** **** ****

Davie,FL ***** Phone 305-***-****

E-mail **************@*****.*** Liliane (Lili) Fernandez

Objective

To obtain a challenging, growth oriented sales

position with a Pharmaceutical company.

Qualification Driven sales professional with proven track record

Summary of increasing sales and market share, developing

strong business relationships, and working closely

with team representatives to meet and exceed goals,

in the promotion of pharmaceutical products.

Education Florida International University Miami, FL

Bachelor of Arts in Business Administration

(December - 2003)

Professional August 2010- Present Contractor for the Office of

Experience Cuba Broadcasting

Radio Marti, Miami, Fl

Assistant Producer and Multimedia Combination

Services

Worked very closely in the coordination and

execution of an Action Plan Response for Radio

Marti and martinoticias.com presented to the IBB

Office of Program review, which received many

accolades for the presentation and thoroughness of

the report.

Coordinate meetings regarding the New Image for

Office of Cuba Broadcasting.

Analyze reports from program review board.

Contributed suggestions and coordinated a team to

implement ideas and strategies.

Currently researching new innovative ways to market

and extend our reach to our target audience. i.e.:

Constant Contact and Robo calls

Working with VOA Latin American Director, VOA Guest

Producer and Chief IBB Public Affairs

Graphics/Promotions for insight on future imaging,

sharing resources, examples of fact sheets,

programs, literature for the general public and

promotional ideas and items.

Helped the Executive Producer coordinate cross

promotions and the implementation of promotions of

TV programming and Internet news, Martinoticias.com

for the Radio platform.

Began to research local and national media to

develop relationships with contacts to further

expand our reach. i.e.: El Mundo, La Nacion,

Rebelion, The Huffington Post, and Capitol Hill

Cubans.

Have been trained on ENPS, Adobe Audition, Evideo,

and E2 Solutions (government travel).

May 2005 - December 2009 Sanofi - Aventis

Pharmaceuticals

Boca Raton, FL

Senior Pharmaceutical Sales Representative/ Trained

in cardio vascular, hypertension, osteoporosis,

sedative and diabetes market

Responsible for the sales and market share growth

of Ambien, Ambien CR, Plavix, Avapro, Avalide,

Lantus and Actonel 150 mg.

Effective launch and promotion of Ambien CR and

Lantus Solostar Pen.

Focused team leader in organizing and implementing

Speaker Programs, Lunch and Learns, Round Tables

and Educational Events to increase business

relationships and raise knowledge and awareness of

primary drugs.

Coordinated meeting with territory partners to

encourage teamwork, proper follow-up with key

customers, and trust.

Lead sales team in developing, organizing and

executing territory strategy to capitalize on

high-potential physicians and pharmacies. Example:

monthly sales blitzes to top/low performing

physicians, top managed care blitzes, and top

pharmacy blitzes.

Provided in service presentations to nurses and

certified diabetes educators to increase disease

state knowledge and raise awareness.

Lead in Sanofi-Aventis Community Health Partnership

initiative. Implemented and executed strategies to

exceed company goals.

Accomplishments:

. 2007-2008 Placed respectively in first and second

Ambien CR and Lantus. Q1 I attained 1st place in

district in share attainment - 109.8%. I attained

2nd place in the district in Ambien CR conversions

rate - 99.8%. I attained 2nd place in district

with Lantus - 94.7%

. Ambien CR market growth was 88.7% (Entire market

including generic which became available April

2007)

. YTD (January - December 2007) Ambien CR

2006 - 11,233 scripts

2007 - 13,255 scripts

. YTD Volume Growth- 18% with a share change of

1.8% (Despite Ambien being introduced into the

market).

. YTD (January - December 2007) Lantus

2006 - 54,462 scripts

2007 - 61,674 scripts

. YTD Volume Growth - 13.2 % with a share change

of 4.4% (Despite Levemir being introduced into

insulin market)

. Surpassed company expectations by exceeding sales

goals for 2008 Q1 with a Total Goal Achievement of

102% and Q2 with a Total Goal Achievement of 107.6%

with Ambien CR. Ranked 4th in the division for

Ambien CR and 3rd for Lantus in the division

. Q2 and in H2 for Ambien CR ranked #1 in the

division. Lantus ranked #2. Overall region

portfolio rank in Q2 was 3/19 and in H2 4/37.

. Year end 2008 ranked 9/37 for Sales Champion

Award rating in the region, placing in the top 24%

in the region.

. Promoted in 2009 to Senior Sales Professional

. Changed territories and products: Actonel 150mg

and Avapro/Avalide

. In Q1 Goal Achievement - 112.2% for Actonel 150

mg

. Region Indexed Portfolio Attainment 107.2%

. Q2 Goal Achievement of 101.6%

. Began Quarter 1 (new territory, new products)

ranking of 62/68. Q3 current ranking 12/68.

. Actonel 150mg TRX Product Volume Growth - 22.5%

(Region is 13.4%)

. Increase in all Managed Care Markets. Humana

Medicare increased 42.9%, Preferred Care Partners

increased 57.0%, United Health Care of Florida

increased 54.2%

. Business Drivers finished 2/13 in the top 35

target Doctors. Overall finished 3/13 in the

division.

Skills

Fluent in Spanish.

Proficient in Microsoft Word, Excel, Power Point,

Delphi, Quick Books, ENPS, Adobe Audition, Evideo,

and E2-solutions (government travel)

Citizenship: United States

Contact this candidate