Sales Marketing

MARIA FROEHLICH

** ******** ****, *******, ** ***30

Home: 201-***-**** Cell: 914-***-****

Email: **************@*******.***

SUMMARY OF QUALIFICATIONS

Dynamic professional with experience working in Marketing, Advertising and

Sales in the pharmaceutical industry. Areas of expertise include market

development, strategic planning, concept and tactical development across

several marketing disciplines including DTC and professional advertising,

medical education, marketing communications, sales promotion, direct and

field marketing. Successful track record with solid leadership skills with

ability to interface at corporate executive levels to field sales. Possess

excellent communication and presentation skills along with superior

interpersonal skills. Areas of therapeutic expertise: Multiple Sclerosis,

Crohn's, Women's Health and Cardiovascular

PROFESSIONAL EXPERIENCE

Novartis Pharmaceuticals Corporation, East Hanover, NJ

September 2009 to Present

Marketing Communications/Material Approval Process (Contract Position)

. Responsible for managing and optimizing the overall promotional review

process to ensure compliance, efficiency and productivity, in the

development and approval of promotional materials for the General

Established Medicines portfolio, Ophthalmology and Hormone Replacement

Therapy. Work closely with Drug Regulatory Affairs, Legal, Medical

Affairs, Brand Management and outside agencies on a daily basis.

. As a System Administrator for MAP Operations, responsible for creating

new users, maintaining the MAP Review Team lists, participated in User

Acceptance Testing and helped migrate all brands from paper review system

to new electronic review system, eMAP.

ConferencePlus, Schaumburg, IL

Executive Healthcare Consultant - NY/NJ April

2009 to September 2009

. Charged with developing the NY/NJ market for the selling in of multimedia

services - web, video and audio conferencing solutions to the

pharmaceutical and healthcare industries. Strategic, consultative sell to

clients who included Medical Marketing agencies, Pharmaceutical companies

and CME providers.

Bayer HealthCare Pharmaceuticals, Wayne, NJ

Marketing Consultant January 2002 to

April 2009

. Within Diagnostic Imaging BU, as Acting Associate Director of

Professional Marketing, developed and implemented nationally based

Speaker's Bureau program to educate radiologists, technologists and

nurses on the appropriate use of contrast media. Act as liaison between

Marketing Communications and Conventions in the management of the RSNA

for 2008 and overall convention plan for 2009.

. Oversee and act as point of contact for weekly Medical Legal Regulatory

flow of materials and meetings for key projects within business unit;

ensure materials are produced in a timely manner. Execute marketing

programs and materials in accordance with established data and document

SOPs. Maintain appropriate inventory levels and utilizes stock in

accordance with regulatory and first-in first-out principles.

. An injectable drug to treat Crohn's Disease (pre-marketing), acted as the

Project Global Team Lead on the development of a Patient Starter Kit that

required the use of an injection device. Starter Kit to be rolled out in

the US, Europe and Japan.

. Oversee the efficient and successful transition of 2,000 Medicare

eligible patients from a patient assistance program, Betaseron

Foundation into Medicare Part D.

. Retained to work in conjunction with Product Management on the

development and preparation of the 2004 Betaseron Business Plans.

. Acted as Therapeutics Marketing Communications Manager from May to

September 2002 while current manager was on maternity leave. In addition

to managing staff of 3 and daily responsibilities, developed and

coordinated a RFP for the Betaseron Advertising & Promotion Agency of

Record.

Product Manager - Betaseron( March 1999 to

December 2001

. Developed and implemented marketing plans for Betaseron( targeting

neurologists, nurses and MS patients in support of achieving sales and

profit objectives. Primarily responsible for all medical education

programming; other areas included sales promotion, advertising, e-

initiatives and public relations. Effectively communicated marketing

objectives to sales to ensure successful implementation in the field.

. Worked closely with Kaiser Permanente to develop a disease management

program for Multiple Sclerosis to improve quality of care of MS patients

to be implemented in all northern and southern California Kaiser

Facilities.

MARIA FROEHLICH

52 Colonial Road, Emerson, NJ 07630

Home: 201-***-**** Cell: 914-***-****

Email: **************@*******.***

FCB HealthCare, San Francisco, CA February 1998

to March 1999

Senior Account Executive

. Developed and implemented all advertising and sales materials for

Betaseron( as well as all educational patient materials that were part of

MS Pathways, a multidisciplinary, multilevel patient management program.

Worked closely with other strategic partners to ensure continuity of

advertising and patient materials.

HARRISON & STAR, New York, NY August 1997 to

February 1998

Senior Account Executive

. Developed and implemented several new product launch initiatives for

Bristol-Myers Squibb cardiovascular division. This included strategic

and tactical recommendations for Field Communications, Sales Training

materials and all Personal Promotion tactics for the launch of Avapro .

. Supervised the development of a comprehensive Managed Care program for

Bristol-Myers Squibb Managed Care Account Executives.

MERCK & CO., INC., Somerset, NJ August 1995

to August 1997

Hospital Representative

. Increased the knowledge and understanding among healthcare professionals

of etiology, signs, symptoms and treatments of disease entities related

to respective Merck products. Responsible for the promotion of all

cardiovascular products as well as treatments for osteoporosis and acid-

related gastrointestinal disease.

. Identified opportunities within each hospital and implement plans of

action to ensure Merck products are available on the hospital formulary.

Acted as liaison between Merck & Co., Inc. and the hospital in price

contract negotiations.

Market Development Associate (MDA)

. Developed the market in Suffolk County, Long Island for the introduction

of Fosamax(, a breakthrough pharmaceutical product that treats

osteoporosis. Conducted activities for the medical community and lay

public that increased knowledge of disease, use of diagnostic

technologies and of appropriate treatment options.

. Developed and implemented customized marketing plans with local

diagnostic centers to increase the number of patients being diagnosed

with osteoporosis at their centers. Played integral role in the sales

team that consistently ranked number one in Metro NY region for the sales

of Fosamax(.

. Assisted Sales Training as a Class Counselor in several training sessions

with new MDA's. Created the MDA Orientation Binder, which was used as a

primer for all new MDA's.

THE HADLEY GROUP, New York, NY June 1992 to

August 1995

Account Executive

. Responsible for the development and implementation of promotional

marketing programs such as consumer and trade programs, a sales incentive

programs, a direct response program, and an annual promotional plan for

several OTC brands. Clients included Wyeth Pediatrics, Schering Plough

and GD Searle.

EDUCATION

ST. JOHN'S UNIVERSITY, Jamaica, NY September

1988 to May 1992

B.S. Business Administration - Marketing Major

SKILLS

. Proficient in Microsoft Word, Excel, PowerPoint and Microsoft Office

Products including web conferencing platform Microsoft Live Meeting

. Successfully completed three month Merck Sales Training Course - Sales &

Product Knowledge

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