Years Experience Sales

Julie VanDeWeghe

h. 616-***-**** c. 616-***-**** e.

***************@*******.***

PROFILE

. 11 years experience as an advertising, marketing and promotional

Copywriter working on large and small, national and regional accounts.

Currently looking for a full-time or full-time freelance position in

the Chicago area.

. Through specific training and experience, learned to think

strategically and creatively; write effectively to specific audiences;

and manage accounts with precision.

. Developed editing and proofreading skills key to marketing.

. Proficient in Word, Outlook, Excel, Adobe Photoshop and Google Ad

Words (SEO).

PROFESSIONAL EXPERIENCE

Barilla Pasta Senior Copywriter *(freelance) 07 - Present

Bannockburn/Chicago, IL

. Created copy, concepts and content for Barilla America

Website.

. Wrote description copy for hundreds of Barilla pasta

recipes/products

. Created relevant themes and copy for online subscriber

newsletters, through engaging subject lines, teasers,

descriptions and content.

Amway: Senior Copywriter *( freelance) 09 - Present

Grand Rapids, MI

. Copywriting and strategy creation for Nutrilite brand,

specifically for new product launch including overall

positioning, print and collateral.

. Strategic planning and brainstorming for in-house

innovations campaign.

. Writing of weekly publications and online articles for

internal campaigns.

DRAFT-FCB: Senior Copywriter (full-time) March 2006 - March 2008

Chicago, IL

Client: All Kellogg's brands including Special K, All-Bran,

Smart Start, Kashi and Keebler; Jack Daniels; MoneyGram,

SCJ-Glade

. Directed the Kellogg's team as a Senior Copywriter

overseeing all copy, legal requirements, layout direction

and management of elements.

. Wrote all copy for Kellogg's and SC Johnson elements

including strategy, print, packaging, collateral, web, in-

store promotional campaigns.

. Was a key part in pitching creative initiatives to

maintained/new clients

. Directed the flow and pace of projects and deadlines

throughout team.

. Acted as the go-to source for all proofreading and editing

matters.

. Communicated and presented directly to clients.

INEEKA Inc.: Copywriter *(freelance launch project) Feb. '04

-'06 Chicago, IL

. Worked with company owners to create overall brand

identity.

. Developed tone, concept and language for brand, slogan and

taglines.

. Researched and refined all brand history materials to weave

throughout brand identity and brand copy.

. Wrote and developed all packaging, website and collateral

copy.

ZIPATONI: Copywriter *(freelance project) May '04- Dec. '04

Chicago, IL

Client: VISA

. Brainstormed with team members to create strategic

promotional platforms including market research, brand

direction.

. Wrote all explanatory copy detailing program.

141 WW: Copywriter (full-time) May '01- Oct. '02

Chicago, IL

Clients: KRAFT, Unilever

. Developed concepts, copy and campaigns with multiple

elements including print, collateral, POP, direct mail,

sales kits, brochures, packaging and event- marketing.

. Balanced accounts for over 20 sub-brands of Kraft including

Grey Poupon, Miracle Whip, Breakstone's, Velveeta, Cheez-

Whiz and DiGiorno.

. Created client presentations for key sell-in concepts.

UPSHOT: Copywriter (full-time) Feb '00-Feb '01

Chicago, IL

Clients: Absolut Vodka, Mirage Resorts and Casinos

:

. Created concepts and copy for brand pieces including

online, print, direct mail, brochures and collateral.

. Wrote and produced radio spots including casting and studio

activity.

. Active leader in brainstorms to create "big ideas" for new

client pitches.

WB Doner: Junior Copywriter (full-time) Jan 99 -Jan '00

Southfield, MI

Clients: Mazda, Autotrader.com

.

. Wrote and produced radio spots including casting and studio

production for Mazda national and regional accts.

. Wrote copy for Mazda promotional ads and collateral.

. Participated in brainstorms and for major Mazda campaigns

*Additional freelance projects include: Armour-Eckridge/Conagra, Steelcase

web promotions and Crowe Horwarth direct mail.

EDUCATION

Michigan State University- Bachelor of Arts- Advertising, Focus - English

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