Sales Director

Bart Boehlert

*** **** **** ******, *** York, NY 10011 ******@*****.***

646-***-**** online at Linkedin.com and bartboehlertwriter.blogspot.com

Experienced, multi-media, high-end brand writer who connects directly with

consumers

Freelance Work 2010-2011:

CHANEL: Letter introducing new ready-to-wear collection to top customers,

and beauty gift card.

HEARST MAGAZINES CREATIVE COMMUNICATIONS: Wrote advertorials for food, car,

appliance, and beauty advertisers, publisher's letters, corporate

presentations, event marketing and magazine ads.

CONDE NAST MEDIA GROUP: Special advertising comp and proposal for financial

and fashion clients.

SCHOLASTIC PARENT & CHILD magazine: Cover feature story on singer and

mother Sheryl Crow.

CHICO'S: Holiday tag lines, editorial catalogue copy and web site for

women's national fashion brand.

MONET Jewelry: Brand book and web site for global jewelry company, a brand

of Liz Claiborne Inc.

ROLEX: In-depth profile of one of Rolex's 2010 Young Laureates for an

insert in Time magazine.

ASPREY: Created tone and voice for the Asprey 2010 holiday catalogue for AR

New York ad agency.

LIMELIGHT MARKETPLACE: Produced big-idea advertising campaign, including

street banners and phone kiosks, for new Chelsea shopping site.

Professional Experience: (1987-present)

*Copywriter for BERGDORF GOODMAN, BLOOMINGDALE'S.

*Digital Web Writer for STYLE.COM/MERCEDES-BENZ:

http://www.condenet.com/promo/mercedesglk/

and RALPH LAUREN: http://www.ralphlaurenhome.com/design/city_guides/

*Fashion Catalogue Writer for SAKS FIFTH AVENUE, CHICO'S and THE CHILDREN'S

PLACE.

*Magazine Features Writer pitching and writing articles on fashion,

decorating, design and style for ELLE, ELLE DECOR, HARPER'S BAZAAR,

ESQUIRE, THE NEW YORK TIMES, INSTYLE, etc.

*Celebrity Profiler interviewing JOAN DIDION, GLENN CLOSE, LAUREN HUTTON,

GEORGE PLIMPTON, POLLY MELLEN, MARC JACOBS, ISAAC MIZRAHI, MANOLO BLAHNIK.

*Contributing Features Writer for OUT magazine covering fashion and style,

2002-2007.

*Press Release Writer for ELIE TAHARI, NAUTICA, MORGAN LIBRARY, LAFORCE +

STEVENS.

*Blog writer: Write and produce a popular blog, Bart Boehlert's Beautiful

Things, have interviewed ANNA WINTOUR, CAROLYNE ROEHM, and HAMISH BOWLES:

http://bartboehlert.blogspot.com

*Guest Lecturer at Parsons School of Design on the profession of writing.

Work History:

ARNELL (2009)

Senior Copywriter, Innovation Lab, at advertising, branding and product

invention firm. Created and wrote campaign strategies for Gucci, Chrysler,

The North Face, and Russian Standard Vodka. Wrote all new business

presentations including books, research boards, and letters for Chairman

Peter Arnell. Created a consistent, elevated corporate voice for Arnell

across all platforms including web, print and marketing. Worked with

project directors, creative directors and designers to meet daily

deadlines.

W MAGAZINE (2008)

Advertising Promotion Writer at Cond Nast luxury title, responsible for

branding communications across all media including promotional web site.

Collaborated with marketing and graphic design teams, and wrote publisher's

letters, in-book pages, ads, special event materials, advertorial sections,

invitations, e-mail blasts, and sales pieces. Managed projects and oversaw

timeline schedules.

CHICO'S (2006 - 2007)

Senior Copywriter for 500 store retail chain. Created branding strategies

and concepts. Wrote all web site copy and all editorial copy and product

information for monthly catalogues. Wrote direct mail pieces, invitations,

ads, store signage and windows. Supervised two writers. Traveled to Fort

Myers, Fla. headquarters regularly for strategy and fashion collection

meetings.

SAKS FIFTH AVENUE (2003 - 2004)

Senior Writer in the advertising department of national 62 store retailer.

Wrote catalogues including headlines, editorials and product information.

Approved all newspaper advertising. Wrote magazine ads, posters, direct

mail pieces, and special advertising sections for New York and with Conde

Nast and VH1.

BESTSELECTIONS.COM (1999 - 2000)

Editorial Director of high-end shopping web site which featured 250

specialty stores selling clothes, home furnishings, art, and jewelry.

Edited a monthly column by HRH Princess Michael of Kent. Produced all

editorial content for site. Supervised four writers. Wrote a monthly

shopping column.

HEARST HOMEARTS.COM (1996 - 1999)

Senior New Media Editor responsible for online Town & Country, House

Beautiful, Marie Claire, and Country Living Gardener on the Hearst HomeArts

Network. Edited online columns of House Beautiful Editor Peggy Kennedy and

Marie Claire Beauty Director Alexandra Parnass. Editor of World of Style

site.

HEARST MAGAZINES (1995 - 1996)

Editor at House Beautiful and Good Housekeeping Special Publications.

Responsible for lifestyle magazines about decorating and home remodeling

from conceptualization through publication. Originated issue themes and

story ideas. Commissioned pieces, assigned writers, edited articles.

LORIMAR PUBLISHING GROUP (1985-1987)

As Promotion Director, managed promotions and public relations for six

kids' entertainment magazines. Wrote press releases, generated publicity,

organized special events, and wrote media kits and magazine ads.

CBS MAGAZINES (1984) Communications assistant. Wrote press releases, edited

in-house publication.

Education: McGILL UNIVERSITY, Montreal, Bachelor of Arts degree in Art

History

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