Sales Marketing

LUCINDA BARKSDALE

** *** *****

404-***-**** (C)

Atlanta, GA 30342 *****************@*****.***

CAREER SUMMARY

Self-directed, results oriented professional with proven accomplishments in

brand development and business growth through marketing and web design,

offering a strong background in content management, communications, project

management, and team leadership.

SIGNIFICANT QUALIFICATIONS

Project Management

( Proficiently manage numerous projects simultaneously while working

within strict deadlines.

. Extensive experience in detailed project planning, scheduling,

coordination, and implementation.

. Rapidly resolve internal project issues to achieve objectives in

fast-paced, technical environment.

Writing Skills

. Strong ability to translate complex, technical information into

simplified, comprehensible text.

. Possess extremely effective writing skills with an acute ability to

convey key marketing messages to target audience.

Web Design

. Evaluate, analyze and design web-based applications to ensure clear

and concise marketing messaging and presentation.

. Skilled at comprehending customers' needs and conveying the ability

to meet their requirements.

EXPERIENCE

AUTOTRADER.COM - Atlanta, GA (2009 - 2010)

MANAGER INTERACTIVE MARKETING

Develop and manage sales intranet and dealer marketing websites.

. Optimized site design and content for ease-of-use and upgraded user

adoption from previous year

. Led cross-functional team consisting of Marketing and Business

Intelligence to develop and distribute new sales collateral which

detailed shopper activity on the consumer site by market. Project

very well received by sales force.

. Participated in other cross-functional teams to convert back-end

inventory management systems to new technology for better customer

experience.

. Successfully managed one direct report who was promoted to

Associate Marketing Manager

N(3) NICHE CUBED - Atlanta, GA (2005 - 2009)

PROGRAM & MARKETING MANAGER

Develop and manage marketing programs and campaigns for high technology

software clients, such as Microsoft, with a resulting average return on

marketing investment of 15x.

. Programs include strategic market research, email campaigns, demand

generation telemarketing, development of key target customer lists,

web portals and collateral design and development.

. Created and updated marketing collateral for both clients and

company.

. Responsible for reporting and analysis of all campaign metrics in

order to implement "best practices" for new projects.

INDEPENDENT MARKETING CONSULTANT - Atlanta, GA (2004 - 2005)

Created marketing plans for four lines of business including corporate

branding, signage, and logos.

Developed storyboards, templates, content and navigation scheme for

corporate website and internal web portal. Wrote press releases, corporate

and product brochures and other collateral for enterprise usage.

XILINX INC. - San Jose, CA (1992-2003)

CONTENT MANAGEMENT STRATEGIST, Atlanta, GA, 9/02-9/03

Directed the development and management of all corporate websites.

. Coordinated the execution, delivery, and maintenance of specific

web projects, including planning, design, implementation, and testing.

. Fully accountable for evaluating and measuring the effectiveness of

web communications.

. Wrote the procedures for the new publishing system which converted

the site from an HTML to a database driven environment.

. Fully responsible for maintaining web style guide and collaborated

with content providers to understand business goals and ensure ease of

use for end-users.

MANAGER, CONTENT PUBLISHING AND STANDARDS, 6/01-9/02

Skillfully conceived and designed web content and graphics for new product

launches.

. Partnered with product managers to identify and document

requirements and translate these requirements into a positive and

unique internet presence that enhanced product image and attracted

target customers.

. Managed a team of four direct reports consisting of two graphic

artist and two content providers.

. Provided web design support for three+ product launches each year

by collaborating with various disciplines.

SENIOR MARKETING COMMUNICATION SPECIALIST, Web Team, 4/99-6/01

Led a team of content providers in development of new templates and

procedures for first implementation of new corporate website with enhanced

links and improved marketing strategies.

. Directed the product spotlight program on the homepage with primary

responsibility for building product awareness using online marketing

programs.

. Integral role in creating brand awareness and web marketing

presence for initial web-based software package offered by company.

. Spearheaded introduction and creation of "push emails" which

targeted customer lists.

. Coordinated and developed content and graphics for company products

for websites created by sales reps and distributors to increase

product awareness and strengthen relationship with these partners.

MARKETING COMMUNICATION SPECIALIST, Corporate, 3/98-4/99

Developed sales and marketing communications for both internal and external

audiences.

. Wrote and edited newsletters as well as articles for corporate and

partners' magazines.

. Created sales packets to assist the field sales force in efforts to

secure contracts.

. Assisted with the development of promotional products for sales

force and trade shows.

MARKETING COMMUNICATION SPECIALIST, CPLD Division, 3/97-3/98

Performed a variety of creative functions as the CPLD representative in all

corporate projects including the writing of weekly newsletters and the

editing of data books. Developed promotional items and created software

evaluation packets. Planned and set-up of trade shows and prepared

educational materials for seminars conducted by the company's European

group.

* Previous career history includes Marketing Administrative Assistant with

Xilinx from 1992-97 and Administrative Assistant with Plus Logic from 1991-

92.

EDUCATION

MARY BALDWIN COLLEGE - Staunton, VA - B.A. in HISTORY and POLITICAL

SCIENCE, 1988

COMPUTER SKILLS

Microsoft Office, ACT, Dreamweaver, Adobe Illustrator and Photoshop,

Proficient in HTML coding. Completed courses in web usability, marketing,

design.

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