Russell Bunce
***** ******* ****** *********: 909-***-**** Cell: 714-***-****
Chino, CA 91710 Fax: 714-***-****
Email: *******@*****.***
EXECUTIVE LEADER ( DIRECTOR OF SALES ( CUSTOMER SERVICE ( OPERATIONS
Consummate senior manager with experience in sales and operations and a
successful history of executing plans to grow market share.
Acknowledged for developing new sales procedures and marketing
initiatives to propel revenue growth. Commended throughout career for
the ability to deliver highly visible business objectives on time and
within budget. Recognized for team leadership and the ability to build
highly effective teams to drive operational excellence.
Professional Strengths include:
Strategic/Long Range Process Improvement Team Building &
Planning Employee Training & Leadership
Change Management Development Sales Management
Customer Service Client Relationship Vendor Partnerships
Management Development
BUSINESS EXPERIENCE
Second Image National, San Dimas, California July 2009 - December
Legal Services, Subpoena Services & Electronic Document 2010
Management
Director of Sales and Customer Service
Department Head of the Sales, Customer Service and Marketing Departments
and reported directly to the company President. Managed seven outside
sales representatives, two Customer Service Mangers, and an additional
eleven indirect reports. Developed and executed all market strategy,
sales and marketing initiatives, including expansion into new markets
and taking this California based company nationwide. Grew the business
over 25% in 2009 and 2010 taking the company from $8 million in annual
sales in 2008 to over $13 million in 2010. Launched new sales and
customer service training programs and redesigned the commission and
incentive programs to drive new business. Re-branded the company image
and introduced a new Trade Show booth and new marketing materials.
Established and maintained strategic relationships with clients,
negotiated contracts, and approved proposals.
. Created new sales proposals and company demonstration materials to
focus on our competitive advantages in the national subpoena services
and online document management markets.
. Established regional sales goals and managed department budgets
totaling 1.2 million dollars.
. Recruited top Regional Sales Executives and introduced a new
incentive program which motivated team to achieve a greater than 25%
increase in annual sales.
. Personally grew key accounts in the insurance markets by more than
50%.
. Expanded company sales into new regions and quickly grew the new
regions to more than 15% of overall revenue.
. Introduced online customer service surveys to identify opportunities
to improve overall customer satisfaction.
. Redesigned how the sales team used the ACT - CRM software to ensure
timely follow-up with prospects and clients.
. Formed new guidelines and procedures for the Sales and Customer
Service call center teams with a focus on relationship selling,
increased client touch points and creating strategic partnerships.
KB HOME, Los Angeles, California February 2004 - December 2008
Home Builder, Design Center
Senior Regional Director
Executive Manager reporting directly to the Division President in the
largest division of KB Home with annual sales totaling over $1 billion.
Managing Department Head of the KB Home Studios overseeing all
operations of four large Design Center locations and six additional on-
site locations throughout Southern California & Nevada. Managed all
aspects of this multiple unit retail service business. Established and
managed strategic relationships and contracts with trade partners.
. Improved Customer Service scores beyond the industry standards by
establishing a Customer Service plan, which increased the call
center's out-going calls to help set proper expectations and
strengthen client relations.
. Delivered impressive sales results by increasing option and Design
Center revenue from $28 million in 2003 to over $100 million by 2007.
. Recruited top sales consultants, customer service coordinators and
established aggressive performance goals and introduced new incentive
programs to increase customer satisfaction and double the revenue per
transaction.
. Reduced key vendors and leveraged volume discounts, to improve
quality control and costs savings of more than 20%.
Russell Bunce - Continued
Phone: 909-***-****
BUSINESS EXPERIENCE
Senior Regional Director - Continued
. Developed and wrote the annual KB Home Studio Southern California
Business Plan and held full P&L and budget responsibility for the
Southern California Design Center business.
. Responsible for Model Home interior option budgets, worked with the
design team to meet budgets and ensure proper merchandising
guidelines were met. Preformed final walks of all model homes prior
to grand opening.
. Conducted regular visits of each Design Center and worked with the
unit managers to assess strengths and weaknesses and developed action
plans to ensure business plan goals were met.
. Member of the Divisional Architectural Review Committee, which
developed and analyzed market surveys to set competitive spec levels
for new communities. Redlined each floor plan to maximize option
revenue potential.
. Managed new construction and remodels with budgets ranging from
$200,000 to $1.2 million. Recognized nationally for introducing new
and creative ways to display key products, which helped increased key
category sales by 200%.
. Led the Division's Community Team program (25 Multi-Functional Teams)
to drive customer service and improve the delivery of Business Plan
goals. Achieved an overall customer service score improvement of 5%
and improved the number of teams that achieved their Business Plan
goals to 92%.
. Member of the Corporate Product Merchandising Team, which reviewed
national contracts and approved national product offerings to ensure
each division could achieve their sales and margin goals.
. Created annual Human Resources Strategic Plans to forecast the needed
employee base and succession planning.
Home Depot, Orange, California May 2002 - February 2004
Home Improvement, Design Center
Divisional Project Manager / Operation Manager
Hired as part of the C.E.O.'s National Leadership Program to be a change
agent for the company and help streamline operations and implement
expansion and growth plans. Collaborated with the business unit's Sr.
Director to revitalize the sales of EXPO Trade Services. Designed and
implemented a strategic plan to give the EXPO Trade Services locations a
consistent look and customer experience. Implemented the initiative to
re-invent the EXPO Trade Services brand by launching a national
marketing campaign, new outside sales plans, and the re-merchandising of
all 38 locations nation wide.
. Launched a new Inside and Outside Sales Rep training program for 90+
Sales Reps and introduced a sales scorecard to focus management on
obtaining category, margin, and volume goals.
. Negotiated vendor agreements to introduce new product lines,
developed consistent signage and Plan-O-Grams to give all 38
locations a consistent look and product offerings with some
flexibility of regional specific items.
. Partnered with the Marketing team to design direct mailing campaigns,
advertising inserts for national trade publications, and new point of
sale graphics which helped improved sales revenue 14% in 2003 to over
$110 Million.
. Led a task force to examine low performing stores and identify areas
for quick improvement. Introduced new sales goals, additional
training, revised incentive program, and reinforced the proper
merchandising guidelines to increase sales in targeted categories by
an average of 28%.
D. E. MCNABB CO., Milford, Michigan May 2000 - February 2002
Exhibit Flooring Company
Director of West Coast Operations / Account Manager
Managed over $7 million in automotive key accounts. Responsible for all
company operations in west coast Auto and Trade Shows, oversaw logistics
and the procurement of all materials needed for each show. Presented
new products to clients and established strategic pricing and negotiated
annual contracts with all key accounts. Developed and maintained close
relationships with key clients in order to increase new business revenue
and provide excellent customer service.
. Oversaw show operations including supervision of 300+ union workforce
during installations of large shows.
. Designed marketing collateral for direct mail campaigns to solicit
new accounts.
. Sold a wide variety of exhibit flooring including carpeting, wood,
tile, and specialty flooring for press events and international auto
shows and events.
. Worked closely with the clients' design and production departments to
ensure the proper materials were selected and properly used to meet
performance, aesthetics and budget expectations.
EDUCATION
Master of Business Administration, Western Michigan University
Emphasis: Business Management
Bachelor of Science, Western Michigan University
Emphasis: Industrial Design, Business Management