Sales Customer Service
Resume:
George Collinger
Email: **********@****.***
B2B Sales Vice President / Director / National Sales Manager
Relationship Builder – Motivator – Change Agent
SUMMARY OF QUALIFICATIONS
Driven, seasoned, strategic B2B sales leader who manages by objectives. Extensive
experience in recruiting, training, goaling and motivating both internal and remote sales
organizations. Builds both productive internal relationships as well as client decision maker
relationships. Has been a successful change agent for under-performing sales organizations.
The ability to energize and align team members around new initiatives and goals.
AREAS OF EXPERTISE
Corporate Sales Presentations Practitioner of “Spin Selling”
E-Business Strategies Order Pipeline Architect
Sales Representative Trainer Solution Selling
Budgeting Experience Value Proposition / Sales Messaging
Prospecting Methodologies Customer Service Maximization
Customer Survey Implementation Client Comprehensive Business
Reviews
PROFESSIONAL EXPERIENCE
SAI / A+ Career Apparel, Burlingame, California B2B Sales August 2007-
November 2009
SAI manufactures school uniforms for private schools. A+ Career Apparel by SAI, a start up
business unit, provides career uniforms and corporate image- wear to multiple business
sectors.
Director/VP/ National Sales Manager (7 Direct Reports)
Responsible for the start up of a dedicated career wear manufacturing, design, sales and
e-commerce fulfillment business unit. Charged with the launch of new product categories,
sales growth, catalog design, trade show exposure, creation of marketable value proposition
and overall marketing campaign.
•Negotiated all client program fulfillment contracts
•Prepared, reviewed, managed and submitted both operational and sales budgets
•Created and enforced internal and external processes, disciplines and guidelines
•Recruited and managed sales representatives, set and monitored sales goals and
related performance
•Conducted strategic, high-level client meetings
•Conducted on-going sales rep training, conducted all sales meetings, scheduled and
staffed all trade show involvement
•Managed the creation of an e-commerce fulfillment solution for clients
•Held all reports accountable for a positive revenue contribution
The A+ Career Apparel business unit gained significant traction within its targeted business
sectors while pursuing and closing highly visible clients.
American Identity, Overland Park, Kansas B2B Sales June 2005- November 2006
American Identity, currently Staples Promotional Products, manufactures and sources
tangible branded products for Fortune 1000 companies in addition to hosting on-line
corporate fulfillment web site programs.
Senior Director – Sales, Central and Eastern U.S. Regions (30 Direct Reports)
Directed all sales representatives responsible for prospecting and closing additional new
client project based and contractual based program sales. Managed all high value client
relationships and conduct CBR’s. (Comprehensive Business Reviews)
•Trained, managed and motivated all sales personnel in the Central and Eastern
Regions
•Managed a sales team that achieved a 6% increase in year-over-year sales volume;
to $100 million (2006)
•Recruited and trained all new sales personnel
•Conducted all high-level client sales presentations
•Created all pipeline reporting instruments and roll-up reports
Imagemark, Inc. Milwaukee, Wisconsin B2B Sales August 2000-December 2005
Imagemark provides clients with a holistic approach to their branded tangibles, corporate
apparel and uniform needs. Imagemark also provides a complete turn-key e-commerce
methodology and a totally integrated order processing and fulfillment service.
Executive Vice President – Sales and Marketing (40 Direct Reports)
Responsible for all sales generation, sustained profit margin, quality of customer service,
quality of creative services and roll up reporting to the ownership team. Responsible for all
larger RFP responses and large prospective client presentations.
•Set all field sales personnel goals
•Managed all field sales personnel activity, prospecting efforts and sales
performance
•Conducted all high-level presentations for prospective clients’ decision makers
•Significantly broadened account base, and raised annual volume by 30% and GPM
by 13%
•Managed and set performance objectives for all internal customer service activities
and creative services projects
•Realigned Customer Service Department to produce additional suggestive sales.
•Managed both Customer service and creative Services Departments
Executive Vice President – Business Development (15 Direct Reports)
Charged with identifying, engaging and closing both new incremental and new larger
program business. Engaging new vendor partners to meet the demands of new business
sector business brought on board.
• Managed the pursuit of high value business opportunities
including RFP’s, RFI’s, and national prospective client presentations.
• Participated in calls with field sales representatives
• Standardized research and value assessment of additional
market opportunities.
• Conducted client contract negotiations
• Successfully recruited and managed all outside sales representatives
• Instituted weekly sales call reporting and produced high level roll-
up reports for senior management
Regional Vice President – Sales (4 Direct Reports)
Cultivated and managed all sales activity within a three state marketing area.
• Successfully developed high margin sales volume with both
regional and
national clients through relationship building, consultative sales methods,
and professional account management
West Penn Chemical & Supply Co., Burgettstown, Pennsylvania B2B Sales
September 1997-May 2000
WPCS was a stocking distributor of commercial maintenance products, chemicals and
cleaning equipment.
President/Owner
Oversight of the financial health, future sales growth, and the necessary personnel staffing
changes needed to meet the demands of the business.
• Realigned all phases of sales, accounting, RFP responses,
prospective client presentations, warehouse fulfillment
practices/policies, vendor agreements and inventory control.
Independent Sales Agency, Pittsburgh, Pennsylvania Wholesale Sales
June 1980-October-1997
Represented multiple sportswear clothing manufacturers, accessory companies and casual-
wear makers.
President/ Owner
Managed complete control of all business functions from vendor partner selection to sales
presentations and shipping oversight.
•Directed and managed all sales activities for the states of Pennsylvania, Ohio,
Virginia, West Virginia and Western New York
•Established and maintained a mutually profitable, working relationship with senior
management of all major department stores and multi unit, privately owned
stores
•Identified market penetration opportunities to intensify existing businesses and
broaden account base. Successfully negotiated gross margin parameters between
mass retailers and manufacturers
•Conducted sophisticated sales training and motivational seminars for mass retail
sales associates, retail department managers and manufacturers’ sales
representatives
•Managed all phases and structuring of product sales presentations.
(Increased territorial sales volume from $500,000 to $5.1 million)
EDUCATION
Emerson College - Boston, Massachusetts
Awarded Bachelors Degree
Dual Major: Business and Industrial Communications and Sales Management
GPA – 3.5
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