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Sales Marketing

Austin, Texas, 78729, United States
March 19, 2011

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Jennifer Dean

***** ******** *****

Austin, TX **729



A highly creative, goal-oriented professional with solid

marketing, communications, event planning and public relations

experience. Extremely organized with the ability to manage

multiple projects and meet tight deadlines, while maintaining a

commitment to high-quality results. Experience directing the

activities of a cross-functional group of salespeople,

executives, and marketing associates. Innovative approach to

new ideas and market strategies.


M.B.A., Southwest Texas State University

B.S. in Journalism, Oklahoma State University

IBM Certified E-business Solution Designer


Wincor Nixdorf

Director of Marketing

April, 2010-Present

Responsible for all US marketing activities for global $2

billion ATM manufacturer. Support sales force with in-depth

competitor attack plans, playbooks and product positioning

strategies. Execute strategic alliances and determining

risk/reward for participation in industry shows, determining how

Wincor Nixdorf can gain the most benefit while supporting


Key Accomplishments

. Reduced budget by more than $100K by opting to organize off-

site event instead of exhibiting at industry tradeshow.

Event yielded $30K closed deal and generated several solid

business leads and contacts.

. Executed development of consumer survey to determine ATM

needs in the marketplace. Survey produced useful data and

generated solid media interest.

. Worked closely with sales to develop several successful

marketing campaigns and customer exclusive product road


First Data, formerly FundsXpress Financial Network (acquired by

First Data 7/07)

Director of Marketing

February, 2006-April, 2010

Planned, developed and managed marketing campaigns to drive

revenue through new sales, customer acquisition and retention.

Initiatives included e-mail and direct mail campaigns, Webinars,

association sponsorships and events. Developed sales collateral,

working with product owners and sales to develop proper

messaging. Worked closely with internal marketing segments and

external agencies to implement projects from conception to

completion. Member of executive team responsible for all product

development initiatives and sales strategy planning.

Key Accomplishments

. Designed and implemented successful marketing campaign that

lifted total bills paid by 6,000 and increased enrollment

by 82% at participating community financial institutions.

. Generated solid sales leads and brand awareness by

developing and implementing successful educational article

and webinar series.

. Built a comprehensive library of marketing tools to help

client financial institutions build awareness and adoption

among account holders.

. Streamlined product rollout process by implementing

centralized project management system, cognizant to budget

and timeline.

Durham School Services

Marketing Manager

November, 2003-December, 2005

Managed marketing department for international transportation

company. Designed and implemented business development, sales,

marketing, and public relations strategies to acquire new

business and retain existing accounts. Oversaw creation of bid

proposals for multi-million dollar contracts. Managed corporate

collateral material, including brochure and Web design.

Responded to media/crisis inquires.

Key Accomplishments

. Reduced annual marketing budget 18% by bringing outsourced

projects in-house, eliminating ineffective advertising, and

finding more cost-effective vendors for marketing projects.

. Increased lead generation 23% by leveraging lead

notification service.

. Generated an annual savings of over $75,000 by implementing

an online survey technique, eliminating paper and pencil


. Improved bid productivity 32% utilizing a streamlined

proposal process.

. Raised Web site traffic 10% through improved design and

content management.


Web/Project Management Consultant

June, 2002-November, 2003

. Dell Professional Services

Assisted with coordination of a network migration

(operating systems and MS Exchange email system) across the

Seton Health Systems network of 5,000 users and 53

locations in the Austin area. Responsible for coordinating,

training, and managing team technicians, while working with

hospital senior management staff to arrange for seamless

execution in busy, 24-hour departments.

. IBM Tivoli

Developed on-line education courses for Tivoli Software


. Golfsmith

Designed Amazon shopping portal site for Golfsmith.

. Dell Computer Corporation

Re-designed and reorganized internal Ethics web site.

Sirius Computer Solutions

Internet Web Developer

March, 2000-December, 2001

Served as the lead interface designer, providing layout and graphic

design for e-commerce sites. Designed and developed web sites

for large corporations, including Audiovox, a $2 billion

electronics company. Provided on-site support by acting as a

technical liaison between clients and project managers. Served

as lead installation and configuration engineer for WebSphere

Commerce Suite on Windows NT and Windows 2000.


Web Developer

July, 1999-March, 2000

Designed topical banner graphics for international Application

Development page. Coded HTML for Web sites belonging to team

product owners. Wrote bi-weekly e-newsletter distributed to IBM

customers. Reviewed HTML revisions for product Web masters,

strictly following IBM guidelines.

Data Junction Software Corporation

Marketing Specialist

November, 1998-July, 1999

Designed layout and assisted with copy for brochures, mailers,

and CD covers distributed to product customers. Assisted with

product demonstrations and sales presentations. Served a Web

Master for corporate site. Designed animated banners for Web

advertising on major industry portals. Interviewed candidates

and wrote case studies, which were published in national trade

magazines and posted on the corporate Web site. Designed full-

page advertisement for PC Week Magazine.

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