Sales Marketing
Resume:
Jennifer Dean
Austin, TX **729
*******@*****.***
Profile
A highly creative, goal-oriented professional with solid
marketing, communications, event planning and public relations
experience. Extremely organized with the ability to manage
multiple projects and meet tight deadlines, while maintaining a
commitment to high-quality results. Experience directing the
activities of a cross-functional group of salespeople,
executives, and marketing associates. Innovative approach to
new ideas and market strategies.
Education
M.B.A., Southwest Texas State University
B.S. in Journalism, Oklahoma State University
IBM Certified E-business Solution Designer
Experience
Wincor Nixdorf
Director of Marketing
April, 2010-Present
Responsible for all US marketing activities for global $2
billion ATM manufacturer. Support sales force with in-depth
competitor attack plans, playbooks and product positioning
strategies. Execute strategic alliances and determining
risk/reward for participation in industry shows, determining how
Wincor Nixdorf can gain the most benefit while supporting
associations.
Key Accomplishments
. Reduced budget by more than $100K by opting to organize off-
site event instead of exhibiting at industry tradeshow.
Event yielded $30K closed deal and generated several solid
business leads and contacts.
. Executed development of consumer survey to determine ATM
needs in the marketplace. Survey produced useful data and
generated solid media interest.
. Worked closely with sales to develop several successful
marketing campaigns and customer exclusive product road
shows.
First Data, formerly FundsXpress Financial Network (acquired by
First Data 7/07)
Director of Marketing
February, 2006-April, 2010
Planned, developed and managed marketing campaigns to drive
revenue through new sales, customer acquisition and retention.
Initiatives included e-mail and direct mail campaigns, Webinars,
association sponsorships and events. Developed sales collateral,
working with product owners and sales to develop proper
messaging. Worked closely with internal marketing segments and
external agencies to implement projects from conception to
completion. Member of executive team responsible for all product
development initiatives and sales strategy planning.
Key Accomplishments
. Designed and implemented successful marketing campaign that
lifted total bills paid by 6,000 and increased enrollment
by 82% at participating community financial institutions.
. Generated solid sales leads and brand awareness by
developing and implementing successful educational article
and webinar series.
. Built a comprehensive library of marketing tools to help
client financial institutions build awareness and adoption
among account holders.
. Streamlined product rollout process by implementing
centralized project management system, cognizant to budget
and timeline.
Durham School Services
Marketing Manager
November, 2003-December, 2005
Managed marketing department for international transportation
company. Designed and implemented business development, sales,
marketing, and public relations strategies to acquire new
business and retain existing accounts. Oversaw creation of bid
proposals for multi-million dollar contracts. Managed corporate
collateral material, including brochure and Web design.
Responded to media/crisis inquires.
Key Accomplishments
. Reduced annual marketing budget 18% by bringing outsourced
projects in-house, eliminating ineffective advertising, and
finding more cost-effective vendors for marketing projects.
. Increased lead generation 23% by leveraging lead
notification service.
. Generated an annual savings of over $75,000 by implementing
an online survey technique, eliminating paper and pencil
surveys.
. Improved bid productivity 32% utilizing a streamlined
proposal process.
. Raised Web site traffic 10% through improved design and
content management.
TekSystems
Web/Project Management Consultant
June, 2002-November, 2003
. Dell Professional Services
Assisted with coordination of a network migration
(operating systems and MS Exchange email system) across the
Seton Health Systems network of 5,000 users and 53
locations in the Austin area. Responsible for coordinating,
training, and managing team technicians, while working with
hospital senior management staff to arrange for seamless
execution in busy, 24-hour departments.
. IBM Tivoli
Developed on-line education courses for Tivoli Software
administrators.
. Golfsmith
Designed Amazon shopping portal site for Golfsmith.
. Dell Computer Corporation
Re-designed and reorganized internal Ethics web site.
Sirius Computer Solutions
Internet Web Developer
March, 2000-December, 2001
Served as the lead interface designer, providing layout and graphic
design for e-commerce sites. Designed and developed web sites
for large corporations, including Audiovox, a $2 billion
electronics company. Provided on-site support by acting as a
technical liaison between clients and project managers. Served
as lead installation and configuration engineer for WebSphere
Commerce Suite on Windows NT and Windows 2000.
IBM
Web Developer
July, 1999-March, 2000
Designed topical banner graphics for international Application
Development page. Coded HTML for Web sites belonging to team
product owners. Wrote bi-weekly e-newsletter distributed to IBM
customers. Reviewed HTML revisions for product Web masters,
strictly following IBM guidelines.
Data Junction Software Corporation
Marketing Specialist
November, 1998-July, 1999
Designed layout and assisted with copy for brochures, mailers,
and CD covers distributed to product customers. Assisted with
product demonstrations and sales presentations. Served a Web
Master for corporate site. Designed animated banners for Web
advertising on major industry portals. Interviewed candidates
and wrote case studies, which were published in national trade
magazines and posted on the corporate Web site. Designed full-
page advertisement for PC Week Magazine.
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