ROLAND EDEM EFA

Cell:210-***-****. Email: abhp2c@r.postjobfree.com

TOP TALENTED BUSINESS LEADER WITH A HUGE DRIVE FOR WINNING

? Sales ~ Marketing ~ Supply Chain ~ Franchise

A Top Performing Business Leader identified as one of the future talents,

possessing 11 years of developed operational, frontline experience with 2

multinationals (Friesland Campina WAMCO plc and MTS First Wireless). Roland

has also built solid significant business in the Western and Eastern

markets of Nigeria. Multi-functional expertise (Sales, Marketing, and

Supply Chain) in handling different product categories (Food & Beverage,

Telecommunications & Maritime) across different business models

(Distributors & Franchise).

AREAS OF EXPERTISE

. P&L Responsibility . Road to Market

. Revenue Management

. Change Management . Capability Building

. Shopper/ Consumer Insights

. Brand Management . Team Leadership / Development

PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS

Regional Medical Detailing Manager (Sales, Supply Chain) May 09 - Oct 2010

FrieslandCampina WAMCO Plc

. Pioneered medical detailing operations in the South East and South

South regions (11 states) of Nigeria for Friesland Campina WAMCO Plc.

. leading a sales organization of 25 direct employees and 150 indirect

(Distributor) with responsibility of the total FrieslandCampina WAMCO

range of dairy products with a total turnover of N30.6 billion.

. 15% increase in market share and 35% increase in sales revenue

achieved in 2009.

. Designed, planned and established a distribution network that covers

90% of the 11 states outlet

in 2 years through Direct Delivery (DD) and Retail Driven

Distribution (RDD).

PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS contd.

. Launched new product (Peak Milk in Sachet) in South-South region of

Nigeria and achieved 75% penetration under 2 months and gained 10% market

share after 3 months following the launch of Three Crowns Milk and Peak

Growing UP (123) Milk at Friesland Campina WAMCO plc.

Area Sales Manager (East) Nov 06 - April 09

FrieslandCampina WAMCO Plc

. Led a sales force 7 direct employees and 20 indirect (distributor),

and held responsibility of the total WAMCO range of dairy products with a

total turnover of N15.6bn.

. Contributed to the increased sales turnover from N9.6 billion to

N15.6 billion. Reversed the declining volume trend in Owerri market from

N74 million to N210 million monthly.

. Introduced half carton size (*48) of peak milk and received instant

trade acceptance with 15% market share.

. Launched Peak Choco Milk in small size packs and achieved instant

penetration and trade acceptance.

. Introduced Project-C, to help stay ahead of competition.

. Introduced project New Way, to help penetration of peak milk into the

rural communities.

Dealer Sales Manager (Lagos, Ogun & Oyo) Feb. 2004 - Oct. 2006

Dealer Channel Supervisor (Lagos) Jan. 2002 - Feb. 2004

Mobile Telecommunications Services, First Wireless Ltd

. Responsible for subscriber base growth.

. Developed and executed annual sales plans across the West region.

. Led a sales team of 20 direct employees and over 200 dealers and sub

dealers with responsibility of all MTS mobile phones and airtime.

. Initiated the sub wholesale scheme in 2002 which was later adopted by

the system in 2003 and contributed 20% to total annual volume during

first year of operation.

. Increased subscriber base from 5,000 to 400,000 in six months.

. Launched and tripled the volume of MTS products by repositioning it

in Lagos markets.

Marketing Officer (Lagos) May 1999 - Dec 2001

National Clearing & Forwarding Agency.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Post Graduate Diploma in Project Management Technology (PGD) in view -

Federal University of Technology, Owerri, Nigeria.

Bachelor of Science degree - Human Anatomy, Medical Science (B.Sc.) in 1997

- University of Calabar, Nigeria.

Secondary School Certificate of Education (SSCE), 1991, St. Patrick's

College, Calabar, Nigeria.

National Institute of Marketing of Nigeria (NIMN) - Member

Distributor Management Course (Glendinning Consultants), Lagos.

May 2010

Structured Commercial Selling (Glendinning Consultants), Lagos.

June 2008

Sales and Merchandising Workshop. (Friesland Campina Manpower Development

Center), Lagos.

Performance Management/Appraisal System Development (Michael Stevens &

Associates), Lagos.

Sales management Course (Tom Associates), Lagos.

October 2002

PE R SONA L

Born: 1974.

Marital Status: Married.

References available on request.

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