Manager Assistant

Todd Leibowitz

**** **** *****

Bellmore, NY ****0

917-***-**** (Cell), 516-***-**** (Home)

E-Mail: *************@*****.***

______________________________________________________________________________

Account Marketing Manager

Twelve plus years experience in the development of strategy that meets clients marketing

objectives generating measurable results. Manage several high profile accounts at one of the

top media buying agencies based in New York City.

An experienced marketing professional and skilled communicator, who pushes ideas beyond

their obvious possibilities. “Hands-on” in all aspects of account development from creating

media plans, managing flowcharts, scrutinizing media budgets, to ensuring that results meet the

appropriate brand objectives.

Key Media Proficiencies

• Television and Radio – Local, National and Direct Response

• Out-Of-Home – Traditional and Non-Traditional

Professional Accomplishments

Account Marketing Manager

September 1998-Present

Corinthian Communications

• Account Manager for the following clients : ShopRite Supermarkets, Simon & Schuster

Publishing, French Culinary Institute and Big Bucks Auto

• Maximize clients advertising budgets; utilizing media research tools, and internal resources and

industry/market knowledge

• Monitor ongoing campaign performance, ensuring campaigns are executed properly and according

to client expectations

• Oversee all aspects of media – planning, buying and managing client’s media schedules.

• Worked collaboratively with Outdoor/Print/On-Line departments for all non-traditional

media – magazines, billboards, subway posters, bus kings, on-line commercials and video

streaming advertisements

• Develop and execute full suite of added value packages on behalf of client - includes,

broadcast and digital banners, sponsorships and interactive promotions

Account Coordinator & Junior Media Buyer

February 1997-September 1998

VSM Media

• Coordinated monthly advertising activities for company’s advertising campaign including the

development of media plans, scheduling advertising and trafficking of materials

• Worked with Senior Account Managers on the Guinness Import Co. Account

• Assisted on the buying of spot television and radio for various clients and markets

Production Assistant

January 1995-February 1996

SportsChannel

• Production Assistant for professional sports teams: NY Mets and NY Islanders

• Previewed pre-recorded commercials and live on-air announcements.

• Assisted in editing features for broadcast.

Programs & Systems

• Strata Media Services - Media Buying & Planning Systems

• Nielsen Ad*Views - Competitive spending and strategy

• Business Map – Targeting zones within specific DMA’s

• Qualitap Scarborough – Research Demographic and Geographic Information

• Accu-Term – Media Placement and Billing Software

• E-Telmar – Advertising and Media Analysis Systems

• COREMedia – Direct Response Analysis Software

• Microsoft Word, Excel & PowerPoint

Education

New York Institute Of Technology, Old Westbury, New York

Bachelor of Fine Arts in Communication Arts December 1996.

Todd Leibowitz Resume

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