Project Manager Marketing

Lucas D. Tasa

*** ***** ***** *****, **********, TX 78669 Cell: 512-***-**** E mail: **********@*****.***

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SUMMARY: Award winning high tech marketing and media professional with 10 years of experience in International Marketing. Recognized

for developing innovative strategies that have received industry awards for web, online viral and Web 2.0 arena.

EXPERIENCE

Enfatico Austin, TX Dell Senior Project/Account Manager October 2008 – present

Enfatico is a truly integrated marketing communications agency. A start up with over 1,000 employees, its size ranks as a top 30

agency in less than 12 months. Enfatico has one client – Dell. Guided by three pillars – integration, analytics and efficiency it is

revolutionizing marketing communications.

• Manage tactical online planning and direction on agency’s largest accounts – Large Enterprise and Public

• Manage budgets and overall digital marketing campaigns for a vast portfolio of national and international B to B campaigns

for both LE and PUB

• Responsible for account profitability, client satisfaction and client retention

• Responsible for timely execution of Go to Market interactive and web 2.0 campaigns for LE/PUB

• As Senior Project Manager, managed the production of up to eight e mails at any given time including: briefing, resource

scheduling, brand/legal oversight, QA and offshore routing

• Built and managed team of three project managers, designer, copywriter, and art director, responsible for Dell’s entire

consumer E mail program with 100% delivery rate and 17% sales increase

• Trained and mentored project managers on account and project management protocol and client interaction.

• Served as the subject matter expert on Dell’s brand, process, styleguide and legal requirements

• Created workflow and traffic process to decrease churn and costs. This process was later adopted by other segments.

Design Reactor, Inc. Austin, TX Manager, Business Development February 2008 – March 2009

Design Reactor provides integrated digital marketing services by combining intelligence, strategic planning, and proven creative and

technology innovation to deliver effective, results driven marketing communications. The agency services industry leaders such as

AMD, Cisco, Disney, HP and Motorola.

• Responsible for successfully managing the launch of DR’s Virtual Experience Platform (VEP) – a 3 D virtual

conferencing/networking software platform, a new software platform that allows event marketers to create their own virtual

events with as much or as little assistance as they desire.

• Responsible for creating the business plan for Design Reactor’s Virtual Experience Platform and executing that plan,

including acquiring key human resources, technology partnerships, and PR, and managing the creation of necessary marketing

tools, such as demonstration videos, collateral, interactive demos.

• Lead the new business acquisition of VEP clients for Design Reactor, including AMD, Oracle, Procter and Gamble,

Microsoft, MarketingProfs, SolidWorks, and more.

• Lead negotiations regarding cost structure and strategic technology partnerships with VEP clients, including multi million

dollar agreements with e.g. IMHO Consulting, AMD and its technology partners.

• Assisted in software platform roadmap development by providing client insights, monitoring the virtual experience industry,

and guiding its direction.

Advanced Micro Devices, Inc. (NYSE: AMD) Austin, TX WW Alliance Marketing Manager 2006 – 2008

Advanced Micro Devices is a leading global provider of innovative microprocessor solutions for computing, communications and

consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer

needs that empower users worldwide.

• Responsible for AMD’s worldwide commercial online strategy for go to market activities.

• Developed and executed upon channel focused marketing efforts, such as sales incentive programs (25% adoption rate), web

presence, content syndication, and developing a solid SMB web strategy for all of AMD’s go to market activities.

• Lead the development and execution of the AMD Virtual Experience v2.0 industry’s first truly 3D, truly interactive virtual trade

show. Efforts included communicating with all of AMD’s Tier 1 hardware, software and ecosystem partners (HP, IBM, Sun,

Microsoft, Oracle, Novell, etc.) in order to secure their participation, and gather pertinent content for each partner’s virtual

booth. Also managing all partner related marketing activities surrounding this event, such as internal partner promotions, direct

mail campaigns, AMD internal marketing activities, and event launch day activities. Brought in +$1.7M in marketing dollars for

AMD.

Callbright Corporation, Inc. (Subsidiary of UCS) Houston, TX Marketing Representative 2005 – 2006

Callbright Corporation was acquired by UCS in 2005 and develops and hosts telephony services for businesses throughout the

United States. The Callbright solution helps businesses measure and improve their return on investment in marketing, staffing,

customer service and sales.

• I was awarded additional marketing responsibilities through the acquisition and consolidation of companies. Efforts included

strategic planning for sales generation in the U.S., as well as creation, design, and execution of direct mail campaigns, product

brochures, trade show participation, advertising, and corporate identity and awareness strategies.

Universal Computer Systems, Inc. (UCS) Houston, TX 2003 – 2006

International Marketing Representative

UCS offers a comprehensive solution for the computing and business needs of automobile dealerships in the U.S. as well as Europe.

• Responsible for a successful new product launch in Germany, Netherlands, and France. Efforts included creation and execution

of press releases, media relations, direct mail campaigns, advertising, pilot site negotiation, and organization and execution of

overseas and domestic trade shows.

• Development and implementation of corporate marketing strategy for Europe (Germany, Netherlands, France). Responsibilities

include the transition and consolidation of corporate governance. Efforts included design and development of corporate

letterhead, business cards, press releases, communication strategies, and outside vendor management and negotiation.

• Act as liaison between corporate office (U.S.) and European subsidiaries. Efforts include educating U.S. Management on

current events and market conditions in Europe, as well as communicating marketing and sales strategies to European offices.

Media Mix Net, Inc. Chicago, IL 2002

Media Researcher

• Assisted in the creation of the industry’s first newspaper advertising rate database – a tool used in new business pitches.

• Participated in planning sessions for Media Mix Net’s major advertising clients (McDonald’s and Mindshare).

• Created new business pitches for CEO.

• Conducted secondary research on advertising planning topics for major clients of Media Mix Net, Inc. (e.g., McDonald’s,

Mindshare).

EDUCATION

DePaul University, Chicago, IL (cum laude) 2002

• Bachelor of Science in Commerce, emphasis on International Marketing

Frankfurt International School, Oberursel, Germany 1999

• International Baccalaureate

• Bilingual diploma

SKILLS

Foreign Language capabilities: fluent in English and German; conversational in French

Six Sigma Yellow Belt Certified

Excellent Project Management skills

Unlimited work permit for EU

Computer literate in Microsoft Office, Word, Excel, PowerPoint, Internet, Adobe Photoshop, QuarkXPress, HTML

Very strong time management skills

Excellent working in team/group or leading

HONORS

Vice President Spotlight Award 2007

For being the driving force behind the AMD Virtual Experience v2.0 and creating the most successful commercial partner media

vehicle in AMD’s history.

Dean’s Award for Scholastic Excellence

Awarded every quarter/semester, for academic excellence, 1999 2002 school years.

National Youth Leaders Conference, Washington, DC, 1998

Was chosen by administration of Frankfurt International School to represent my high school in Washington, DC.

Received Bachelors of Science in Commerce Cum Laude

Dean’s List every semester

PERSONAL

Activities and interests include basketball, music composition, fashion, and visits to the Opera/Symphony.

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