Coral Springs, FL ***** 954-***-**** ***********@*******.*** Isabel
Flores-Genna
Summary of Experienced in media relations, translation and
Qualifications magazine editing. Broad exposure and capabilities
in a diversity of related areas, including writing,
editing, reporting, and translating
(Portuguese/English/Portuguese, and
Spanish/Portuguese) articles for a variety of
publications. Strong communications and
interpersonal skills. Experienced in promotional
presentations, print/broadcast media and
radio/television interviews. Diversified
results-oriented marketing/promotion experience.
Trilingual leader who performed well in
multinational environment.
Experience
2002- Current Inffinito Foundation Miami, FL
Media Relations (Freelancer)
Develops a Media Relations campaign to create and
maintain a strong positive local, national and
international image within the media for the
Brazilian Film Festival of Miami.
Develops pitch strategies and secure media for the
Brazilian Film Festival.
Develops a national press release program in
English and Portuguese.
Write press releases, calendar items, and
announcements for use in media outreach efforts in
English and Portuguese.
Cultivate and maintain key contacts in print,
broadcast, and industry media; maintain media
lists.
Monitor press coverage; track and communicate
campaign performance.
Clipping upon request
2007-2010 PTS Inc. Miami, FL
Translator/Senior Editor
Translated and Edited English content to
Portuguese, specially Web content.
2002-2006 Discovery Latin America Miami, FL
Translator/Editor (freelancer)
Wrote, translated and edited TV promos and Web
content from Spanish and English to Portuguese.
1997-2001 Jobson Publishing - 20/20
America Latina Boca Raton, FL
Editor-in-Chief
Editor for an eyecare and eyewear fashion trade
magazine for Latin America region.
Responsible for the concept and content of the
publication.
Researched, wrote and edited news and articles for
the bimonthly magazine.
Created and produced photo shoots on fashion
eyewear.
Marketing research.
Developed projects and events to promote the
magazine.
Interviewed famous fashion designers.
Promoted the magazine through public relations
campaigns.
Coordinated the participation of the publication in
trade shows.
Sales Representative
Managed advertising accounts within the optical
industry for the magazine.
Created and developed advertisement proposals for
potential clients.
1995-2003 Various
Coral Springs, FL
Freelance Writer/Journalist
Wrote news and feature articles about the
entertainment industry for Brazilian publications
(Florida Review, Capricho magazine, Showbizz
magazine, Folha de Sao Paulo newspaper) Interviews
done with Madonna, Gloria Estefan, Metallica, Ozzy
Osbourne, Brian Adams among others.
Education 1986 - 1990 FACHA University
Rio de Janeiro, Brazil
B.A., Communications - Major in Journalism.
1992 University of Rio de Janeiro
Rio de Janeiro, Brazil
B.A., Arts Degree in Teaching (candidate).
Portuguese/Spanish Teacher and Translator.
Interests Interior design, jogging, family activities.
Languages Portuguese (native); English (Fluent), Spanish
(Conversational)
. References upon request