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Project Manager Quality Assurance

1810, United States
March 30, 2011

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Colin Haley

** ***** **

Phone: 508-***-****

. Andover, MA 01810

. Email:


Analyzed the strategic and tactical needs of clients and develop and

manage deliverable solutions to address those needs.

Strong financial and analytical skill for defining and delivering

strategic implementations

Excellent communicator who seamlessly liaises among executive staff,

sales / marketing teams, consumers, and clients.

- Core Knowledge and Skill Area -

Business Development (Strategic Framework ( Financial Analysis ( Software

Development Life Cycle ( Agile Development Processes ( TIBCO Technologies

( Mobile, Database & Email Marketing ( Excellent Excel and PowerPoint

Skills ( Six Sigma Green Belt

Professional Experience

Epsilon 4/2009- Present

Senior Product Manager - Digital Marketing Solutions

Managed the product roadmap for the DREAM email platform including

defining feature set, market success criteria and competitive

landscape. Responsible for the product throughout the development life

cycle. This included gathering product requirements, defining product

vision, creating preliminary design concepts, and working closely with

development to implement new functionality. Managed 3rd party

relationship with web analytics and mobile vendors.

Prepare sensitivity analysis for capital budgeting decisions.

Developed multi-year financial models for revenue and cost analysis.

Gathers and publishes financial information related to historical,

current and future performance.

? Managed double digit EBITDA growth for a $100MM email marketing


? Work with global customers, sales teams, and services teams to

identify product use cases and drive key enhancements and requirements

into the products.

? Work collaboratively with corporate marketing teams to develop

positioning, core messaging, presentations, demos and sales tools to

support the launch new product features.

? Participate in customer-facing events and user conferences as a

product expert.

? Analyze key statistics, reporting financial information to executive

team and created financial forecasts and budgets.

VeriSign 7/2007-4/2009 (Divested Business Unit)

Principal Program Manager - Mobile Messaging Service

Managed over 30 custom development projects for mobile marketing

incorporating SMS, WAP and J2ME components; revenue range per

project: ~$10,000-$250,000. Responsible for scoping, pricing and

managing customer relationship thought the project. Coordinate

schedules and resources to ensure product releases are completed on

time. Facilitate project-related meetings, including recording

decisions, assigning action items and driving issues to conclusion.

?Manage messaging gateway release, implementing internationalization

to support connectivity in EMEA. Deliver customer driven releases to

implement bulk sending requirements.

? Manage the deployment of SMS, WAP and J2ME applications for 25+

radio stations.

? Project Manager for mobile component of My Coke Rewards. Work with

the Coca-Cola Marketing team to develop new mobile campaigns and

their MCR WAP Site. Implement solutions across four different


EMC -3/2005- 7/2007

Senior Project Manager - SMARTS

Worked directly with Fortune 100 companies managing and resolving

their critical issues. Responsible for coordinating all customer

escalations for all SMARTS products. Reduced Engineering's customer

defect backlog by 60%. Implemented and managed hot fix releases for

all supported versions of SMARTS' products. Developed new processes

for Customer Support and Engineering for managing customer related


Technical Project Manager - Control Center

A member of the Control Center 6.0 and SP 5 development teams.

Established testing schedules for four development teams located in

United States, Ireland, and India. Maintained an up-to-date list of

the outstanding defects being delivered to Quality Assurance team for



Boston University, Boston, MA (2008-2011)

MBA Candidate- Finance & Strategy

Brandeis University, Waltham, MA (2005-2007)

Master of Science in Software Engineering

Rochester Institute of Technology, Rochester, New York (2001-2005)

Bachelor of Science in Information Technology


Six Sigma Green Belt -2011

Pragmatic Product Management -2009

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