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Manager Sales

Pleasant Hill, California, 94523, United States
March 30, 2011

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Rheba Estante

**** ******* ***** 925-***-****

Pleasant Hill, CA 94523


. A skilled market research professional with twelve years project oriented

cumulative experience in following industries: financial services,

healthcare, education, and government.

. Extensive practical hands-on experience as both employee and independent

consultant responsible for task implementation and completion.

. Flexible, resourceful, advanced organization skills and highly adaptable

to new environments in times of change and transition.

. North American experience: Canadian citizen with U.S. Green Card.



. Exceeded required 6 enrollments per month at Everest College's San

Francisco campus within 2 months on production. Average tuition for an

accredited diploma program at Everest is $17,000

. Maintained a show rate above 90% for new student starts on first day

of class at Everest College, which is above required 85% as determined

by the Admissions department.

. Completed minimum of 100 to 150 calls per day (inbound/outbound) to

recruit prospective students for Everest diploma programs and

employers seeking new graduates for hire.

. Consistently prospect 2 to 3 viable employment leads for Everest

graduates per day through cold calling, networking, and lead

generation activities such as tradeshows.

. Within first 6 weeks in Career Services Department at Everest College,

generated over 112 new prospective employer accounts for positions in

Medical Assisting, Dental Assisting, Pharmacy Technician, and Massage


. Developed relationships with staffing agencies in the Bay Area to

increase graduate job placement rates for the San Francisco campus.

. Conducted professional tours of the college facilities to convert

prospective students into actual enrollments at Everest.


. First conference titled Clinical Trials in Canada (October 2005)

generated a net profit exceeding $86,000 CDN and yielded total

sponsorships sales in excess of $25,000. Approximately 100 delegates

in attendance. Conference topic became an annual event for 2006, 2007,

2008, 2009 and beyond.

. Accountable for the development of 11 profitable conferences in a

calendar year by identifying major trends and issues in the health,

pharmaceutical, and energy sectors.

. Conducted extensive market testing and research with target delegates,

speakers, sponsors, and media partners to attract the requisite number

of registrants to ensure profitability.

. Tracked an ongoing excel log of over 250 political, regulatory, and

stakeholder meetings for the CACDS Board of Directors. Created 30+

public policy kits, including briefing notes and backgrounders, for

political meetings - federal and provincial in Canada.

. Coordinated promotion of new web sites for launch date to over 300 AGF

employees across Canada.

. Created media list and analyst lists (buy-side and sell-side) for

secondary for the US and Canada in advance of a secondary listing of a

Canadian public company on the NYSE. Total combined contacts for

launch and post-launch initiatives totaled approximately 200.

. Editorial coordinator and lead writer for e-government online

newsletter "AccessPlus" for the Government of Ontario. Maintained

1000+ subscribers database.


. Event production event production and execution assistance of Beyond

the Counter reception on Parliament Hill during CACDS 2004 Annual

Conference in conjunction with Event Manager at the Canadian

Pharmacists Association (CphA) in Ottawa. Generated attendance of 160

(MPs, political staff), including one-third of Bloc Quebecois caucus

and Federal Minister of Citizenship and Immigration. Maintained

expenditures within $7000 contributed budget.

. Coordinated communications for a political reception with Government

of British Columbia in Victoria with a turnout of close to 50% of

ruling Liberal caucus, including BC Minister of Health Services.

. Coordinated the production of the 2003 Annual Conference brochure and

registration form for the Canadian Standards Association that was

distributed to 500 potential registrants under the supervision of the

Senior Manager, Internal Communications. Also coordinated the writing

and production of 500 promotional letters to accompany 2003 Annual

Conference marketing distribution.

. Liaised with the sponsorship company (vendor of record supplier) Event

Director for the scheduling of tactical details on conference

materials with external suppliers, stakeholders, in-house Art Director

and copywriter for the 2003 Annual General Meeting of the Canadian

Standards Association in Halifax.

. Assisted a contracted speakers bureau in their recruitment of the Hon.

Brian Tobin, former Premier of Newfoundland and Labrador, ex-Federal

Cabinet Minister, as keynote speaker for 2003 Annual Conference in

Nova Scotia.


. Supported the coordinating, designing, conducting, and promoting of

various public educational programs, corporate training programs, and

UC Berkeley Extension related events including conferences or public

information sessions in a long-term temporary position. UC Berkeley

Extension is the continuing education branch of the University of

California, Berkeley. It is self-supporting and offers about 2000

courses a year to an enrollment of approximately 50,000 students.

. Supported any research and assessment of educational needs and

interests for targeted public segments, and development of programs by

the Program Director for Business and Management courses and



2010 Public Education Representative UC Berkeley Extension


2008-2010 Admissions Representative Everest College, San

Francisco, CA

2008 Conference Manager (7m Project Contract) Concepts

Progressive Events, Calgary, AB

2007-2008 Conference Producer (8m Project Contract) Conference Board

of Canada, Toronto, ON

2005-2007 Conference Producer InSight Information/ALM

Events, Toronto, ON

2004-2005 Public Policy Coordinator (Term) CACDS, Toronto, ON

2003-2004 Communications Specialist (Contract) AGF Funds Inc,

Toronto, ON

2000-2003 Communications Account Executive (Term) Government of

Ontario, Toronto, ON

1998-2001 Assistant Consultant, Investor Relations Hill & Knowlton

Canada, Toronto, ON


John F. Kennedy University, MA Counseling Psychology 2012 (anticipated)

John F. Kennedy University, BA Philosophy and Religion 2010


Think on Your Feet Communications Planning Workshop (two-day course from

Ontario Government)

Advanced Writing Techniques for Strategic Communications (one-day course

from Ontario Government)

Host/Producer "Radioactive Feminism" on CKLN 88.FM (one Sunday per month,

2000 - 2005)


San Francisco Center for the Book

San Francisco City Guides - Tour Guide Trainee

JFK University Student Government, Interim School of Liberal Arts

Undergraduate Rep 2009-2010

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