Sales Marketing

LAURIE VIAULT

**** *********** **. ******, ** ***23 512-***-**** abhop1@r.postjobfree.com

Global product marketing, media, and project management professional with an innovative focus on

brand management, consumer research and business development specializing in

consumer technology products.

Dell Inc. 2009 - 2010

Product Marketing Manager Austin, TX

Managed business plan and go-to market category strategy for Dell projectors in Pro AV and consumer value

added reseller (VAR) channel with annual sales of $10M+. Built and managed relationships with key VAR’s such as

Ingram Micro, Tech Data, Amazon, Staples, TSI, and AVI. Technical advisor on Dell projectors. Conducted

research and provided product and program customization for reseller channel. Managed quarterly MDF and

marketing budget for the reseller channel.

• Uncovered $500K+ of quarterly fraud within Dell Software & Peripherals projector lamp business.

• Increased profit margin in VAR channel 30% y/y through roll out of Pro AV pilot program including MDF and

other incentives, resulting in partnership with largest nationwide Pro AV systems integrator.

• Designed and conducted all sales training programs for Dell Projector line of business. Developed and

implemented self paced learning program to educate sales reps on new products, and an interactive

advanced technical training program.

• Liaised with product engineering and ODM’s to incorporate customer needs and custom requirements into

future products. Provided ODM’s in Asia with direction for product roadmaps, feature set and product

improvements.

• Developed/managed all services for Dell projectors including warranty & complete care technical support.

Emulex 2008

OEM Marketing Manager Austin, TX

Managed all marketing and programs for storage networking products from the OEM perspective to Dell, EMC, as

well as other distributors and resellers.

Developed product launch materials, messaging, marketing communications, case studies, trade articles, press

releases and OEM outbound training programs. Designed and produced sales tools for OEM's, distributors and

partners. Created and delivered all competitive analysis, and sales training programs. Organized and managed

trade shows, customer visits, and other promotional events.

Dell Inc. 2005-2007

Product Marketing Manager 2007 Austin, TX

Managed all outbound marketing content for multi-million dollar Precision workstation line of business. Created all

messaging and collateral for six mobile and desktop workstation products. Developed customer requirements with

small and medium businesses and large global customer account brand managers.

• Increased business several million dollars by implementing 7 major product launches in eight months

• Led cross-functional team to develop, design, and implement new interactive websites for Precision

line; including creation of all content/messaging and artistic direction to improve customer satisfaction.

• Developed and managed 20+ Dell Precision 10th anniversary technology summits in Europe, America,

Asia and Middle East. Worked with 3rd party vendors to secure $200K+ of outside funding. Managed all

logistics, invitations, gifts and prizes.

• Led marketing communications of new product launches. Developed all NDA’s and marketing

communications materials for six different vertical segments of customers.

• Managed advertising agency interaction. Provided messaging and guidance to all sizes of business

accounts and public/government sales segments strengthening client relationships and significantly

increasing customer satisfaction.

Marketing Operations Manager 2005 - 2007 Austin, TX

Spearheaded creation of policies/procedures for Consumer Marketing team. Utilized Six Sigma metrics to design

disciplined approach to developing & executing marketing campaigns. Developed design and awareness of

intranet site to house all policies, procedures, monthly metrics, and controlled self-assessment for marketing

employees. Developed, designed, and successfully implemented new account acquisition promotions and

implemented new marketing process controls.

• Delivered 86% penetration rate and ~$60M in additional profits by implementing new product based

promotion campaigns.

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LAURIE VIAULT

5703 Westminster Dr. Austin, TX 78723 512-***-**** abhop1@r.postjobfree.com

• Developed promotional messaging and legal disclaimers, analyzed performance, and recommended

evaluation processes that identified best vehicles for customer needs.

3M 2000-2005

Product Marketing Supervisor, 2001-2005

Austin, TX

• Led new product launch team which completed product development and created market

entry and long-term strategy for line of projection display products. Defined developed, and

planned product roadmap. Identified product positioning, end user market segmentation, key

buying influences and major vertical markets for digital projection and meeting room equipment.

Created pricing, forecasting, & dealer channel development programs. Managed multimillion-

dollar profit and loss and advertising/merchandising budget.

• Led Six Sigma DFSS process team which increased profits for Digital Projection and

Display sales through “voice of the market” research.

• Increased global sales 50% & distribution 40% by conducting DMAIC Six Sigma analysis

on potential new products, concepts, and competitors for new line of projection displays.

• Led project management and development of new training and learning software system

to train customers on digital whiteboard technology.

• Trained all technical support teams on new products and procedures for troubleshooting

customer issues. Provided best practices, documentation, and training content.

• Developed/executed marketing programs, including promotions, collateral, trade shows,

advertising materials, press releases, CD-ROMS, video, and live demonstrations for sales

representatives and dealers.

• Increased product line sales 50% by working with European division to develop global

communications plan for product sales expansion and by implementing product lead

campaign.

• Provided feedback to lab and manufacturing on technical and quality issues and future

product modifications

• Conducted Marketing Research and analyzed results to incorporate into new products.

Brand Associate, 2000-2001 St. Paul,

MN

Drove product marketing for 3M Pro-Pak abrasives. Led competitive analysis and

strategic direction for Home Improvement tools including products, pricing, promotional

activities, and distribution strengths and weaknesses

• Helped increase sales 61% by initiating and managing launch of 15 new SKU’s for Pro-

Pak™ Home Improvement sandpaper line.

• Developed/implemented in-depth survey of 200+ Sales Representatives on product

promotional activities

• Recommended branding strategy for SandBlaster premium line of abrasives

• Attended Delta Associates Category Management School

THE WEATHER CHANNEL

Atlanta, GA

Associate Producer 1996-1997

• Led team of writers, editors, and production staff to manage process of live

weather show production.

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LAURIE VIAULT

5703 Westminster Dr. Austin, TX 78723 512-***-**** abhop1@r.postjobfree.com

WXIA-TV Atlanta, GA

Production Assistant

1995-1996

CNN

Atlanta, GA

Video Journalist 1992-1994

EDUCATION

MBA, International Management – Concentration, Global Marketing

THUNDERBIRD, THE AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT; Glendale, AZ

Bachelor of Science in Radio-Television-Film, THE UNIVERSITY OF TEXAS; Austin, TX

LEADERSHIP/ United Way Young Leaders Society Former Marketing Co-Chair, Austin

ORGANIZATIONS: American Marketing Assoc Former Treasurer, Dell Toastmasters, Austin Marketing

Syndicate member, Austin Women In Technology member, Red Licorice Events Brand

Ambassador, and Ironman Triathlete

LANGUAGES: Portuguese (conversational), Spanish (basic), and French (basic)

SKILLS & TRAINING: Microsoft Office and most Apple applications for pc’s and macs. Training includes: Six

Sigma DMAIC greenbelt, DFSS marketing black belt, category management, real world

negotiation, project management, Intl. Business law.

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