Sales Customer Service

KENNETH G. RUBELL *** W. Charlotte Street + Millersville,

PA 17551

717-***-**** (cell) +

*******@*******.***

Dynamic, accomplished Corporate Sales Professional with demonstrated

success in gaining access to decision-makers, increasing brand awareness

and customizing presentations to target markets. Improved sales performance

while maintaining product excellence and decreasing costs. Strong

background in successfully identifying and prospecting opportunities with

diverse businesses across multiple industries.

QUALIFYING EXPERTISE

+ Business and territory development + Proven consultative and

negotiation skills

+ Sales and marketing strategies, including + Cold calling and

prospecting, development

B2B and professional presentations of referral networks

+ Well organized, managing multiple + Outstanding interpersonal

abilities, works well

projects simultaneously with all organizational levels

+ Committed to performance excellence + Budgeting, forecasting,

competitive analysis

+ Proficient in desktop, sales and banking + Adaptable; thrives

on challenges and excels in

computer applications new work situations

+ Licensed Financial Specialist certification + Deep knowledge of

financial / banking products

(Series 6, 63 and Insurance) and marketing initiatives

+ Strong customer service and client relations

PROFESSIONAL EXPERIENCE

Relationship Manager - Business Services, Susquehanna Bank, Inc., Lititz,

PA 2006 - present

Selected Accomplishments

+ Consistently ranked in top 5% of sales generation over 5-state

region. Top revenue income producer through full product placement.

+ Created innovative account information system later adopted as

standard bank-wide procedure, resulting in standardized records and

increased efficiency.

+ Initiated unique customer-driven team review process for clients,

enhancing customer satisfaction, retention and communication.

Responsibilities

. Held responsibility for increasing deposits, generating fee revenue and

customer retention within 8 county region. Provide in-depth competitive

analysis for wide variety of businesses and municipalities to offer

customized financial plans promoting current bank products.

. Support long-term growth by improving customer satisfaction and

assimilating new team partners, resulting in significant expansion of

services and income.

. Active participant in monthly senior management meetings.

Business Banker - Wachovia Bank, Lancaster. PA 2004 - 2006

Selected Accomplishments

+ Performed in top 10% of territory in highly competitive PA/DE market.

Produced over $2M a month in commercial loan activity. Directly approved

loans up to $300,000.

Responsibilities

. Provided B2B territory sales to small and medium-sized businesses for

regional headquarters and two branches of major financial institution.

Analyzed individual and small business needs, matching them with bank

products to present long-term solutions based on customized product

offerings.

. Augmented existing client services with product add-ons to enhance

revenue and build long-term, quality relationships.

. Generated sales reports, forecasts and market analyses for senior

management. Active participant in sales and banking operations meetings.

Resume of Kenneth G. Rubell page 2

National Sales Manager, Resource Associates, Lancaster, PA 1999 - 2004

Selected Accomplishments

+ Developed national account base with Fortune 500 corporations,

including LL Bean and Target.

+ Initiated strategic relationships with Asian firms to manufacture

products or fulfill shortfalls.

+ Achieved high trade show conversion rate through market knowledge and

advanced sales skills.

Responsibilities

. International firm providing global outsourcing concepts to businesses to

increase market share and profitability while reducing labor and material

costs. Grew business from start-up to over $10 million in annual revenue

within five years.

. Assessed market, cold-called potential clients and established accounts

with small businesses and major corporations in a variety of industries.

. Met monthly sales and revenue projections goals by designing sales

forecast reports, conducting order base and commitment meetings with

sales executives, inventory planners and production staff.

Vice President of Sales, John Wright Company, Wrightsville, PA 1997 -

1999

Selected Accomplishments

+ Achieved two-year revenue increase of 200% and gross profit margin

increase of 20%.

+ Created efficient in-house marketing department resulting in $125,000

in cost savings.

+ Negotiated joint venture contracts contributing to new revenues of

more than $500,000.

Responsibilities

. Directed all B2B foundry sales efforts to retail and OEM distribution

channel. Defined sales and marketing strategies, identified opportunities

and established accounts.

. Created dealer support programs specific to class of trade and individual

product needs including private label models. Developed improved

operational infrastructure, re-organizing sales department, improving

customer service and reducing expenses.

Vice President of Sales and Marketing, N.A., Leica Camara Inc., Northvale,

NJ 1994 - 1997

Selected Accomplishments

+ Captured 15% sales growth by expanding product line extension

programs into new markets.

+ Negotiated over $10M in joint marketing programs with Kodak, Amex and

Land Rover.

+ Built corporate incentive program accounting for more than 10% of

total sales.

Responsibilities

. Created competitive pricing structures and built key account

partnerships. Managed all P&L activity, including 3 zone managers. 25

regional managers and 150 sales associates.

Previous experience as General Sales Manager-Eastern Region, Sanyo Fisher

Corporation; Sales Manager-Eastern Zone / NY, Sony Corp. of America; and

National Sales Manager, Stanton Magnetics.

EDUCATION / TRAINING

Bachelor of Arts in Business Management and Marketing, Minor in Economics

William Patterson University, Wayne, NJ

Ongoing professional development includes multiple sales, marketing and

financial training courses.

PERSONAL DATA

A car enthusiast, I enjoy international travel, photography, tennis, water

landscapes and cycling.

REFERENCES

References are available upon request.

Contact this candidate