Sales Marketing
Resume:
LaVon Layton Baker
As a professional and an Entrepreneur and gifted in many areas. I would like to take this time to bring to your
attention my expertise that I can offer to the organization.
Having an ever increasing appetite for knowledge allows me to make a strong contribution to your company.
Flexibility, self motivation, and organizational, interpersonal written and communications skills I do offer.
Employ tact diplomacy fulfilling responsibilities with an outgoing personality allows me to adapt to different
types of personalities as well as cultures.
Grasp new practices, honesty, enthusiasm and compassion toward others, handling vital privacy information is
an asset for a company this I can offer. I welcome the opportunity to a virtual interview as well as an in person
interview as well to discuss contractual and/or permanent employment.
I look forward to hearing from you soon. Thank you for your consideration.
Regards,
LaVon Layton Baker
post office box 3655 alpharetta, ga 30023 404-***-**** abhomy@r.postjobfree.com
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Objective _______________________________________________________________________________
SPECIAL AND INTERNATIONAL EVENT PLANNER/WITH HEAVY EMPHASIS IN WRITING
A motivator plus twenty (20) years of event planning experience proficiency in organizational, communication, detail
oriented, team and leadership management skills.
Profile _________________________________________________________________________________
Motivated, personable business professional with multiple college degrees and a successful 12 year track
record of profitable small business ownership. Talent for quickly mastering technology – recently completed
Microsoft Office Suite certificate course. Diplomatic and tactful with professionals and non professionals at all
levels. Accustomed to handling sensitive, confidential records. Demonstrated history of producing accurate,
timely reports meeting stringent HMO and insurance guidelines.
Flexible and versatile – able to maintain a sense of humor under pressure. Poised and competent with
demonstrated ability to easily transcend cultural differences. Thrive in deadline driven environments. Excellent
team building skills.
Skills Summary _________________________________________________________________________
Project Management Computer Savvy 9. Blogger
1. 5.
Microsoft Office Suite Internet Marketing 10. Social Networking
2. 6.
Written Correspondence Direct Mail 11. SEO
3. 7.
General Office Skills Campaign 12. Professional Presentations
4.
8. Marketing & Sales
Professional Experience __________________________________________________________________
Biznesssavvychic. Alpharetta, GA 2010
Owner/Freelance
Provide a service for clients that specializes in local, national and international events
Provide clients with expertise information to employ candidates
Develop accounts towards event promotions for general multi cultural and international markets
Workforce solution provider for freelance, contractual and permanent basis
Event Management Planner and Public Relations Executive for clients in the United States, Europe and Asia
and East Asia
Develop and implement assessment of talent abilities for clients
Perform match up of vendors, per client per client basis
Arranged organized and oversaw shooting of small productions, such as advertising and marketing promos.
Manage all phases of production, including auditions, talent selection crew supervision, shoot coordination
and post production.
Negotiate contract riders for clients coordinated special projects involving production of highlights.
Contract vendors and freelance professionals for camera crews, make up, wardrobe and craft services.
Manage project and event budges responsible for annual company, parties.
Direct trade show booth preparation, hired support personnel and temporary staff for Sales and Marketing
Arrange booth models plan and manage off site team building events in France, and the United States
Negotiate arrangements with exclusive hotels and resorts responsible for annual company events
LaVon Layton Baker
Direct trade show booth preparation, hired support personnel and temporary staff for Sales and Marketing
as necessary.
Arrange booths for models and entertainment.
Assisted in production of new channel, for local television.
Accomplishments [McDonalds, “Showtime at the Apollo/Kids, McDonalds Gospel Fest special events,
American Israel Public Affairs Committee Cinco Del Mayo, Chinese New Year contractual events]
Randstad Creative Talent (formerly e staff), Atlanta, GA 1998 2001
Search/Freelance Agent
Represented the top talent nationally and internationally and provided agent representation for talent
Marketed services to active and inactive clients established fees and billable rates
Participated sourced talent, communication and interviews for clients
Negotiated clients on talent to secure an excellent compensation package
Solutions provider leveraged business solution to clients with employment issues
Performed services measures for talent and client effectiveness on areas of improvement
Accomplishments [exceeded 200,000 sales per quarter (estimated yearly goal 60,000)
Activated all inactive clients within one year]
Vanguard Communications, New York, New York 1997 1998
Account Executive
Managed programs; time management and handle communications with account team
o
Developed and implemented events, sampling, retail promotions and managed vendor and vendor contracts
o
Liaison between clients, subcontractors and event management team
o
Logistics planner for media plus special events
o
Researched and evaluated promotional events throughout the nation
o
Prepared event cap reports for clients and team
o
Generated print, television, digital media; traveled to meetings, promotional national and regional events
o
Organized and managed trade shows, sports events, and inter company events nationwide.
o
Managed project and budget events of up to $500,000.
o
post office box 3655 alpharetta, ga 30023 404-***-**** abhomy@r.postjobfree.com
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Prepared and coordinated travel arrangements for executive’s celebrity guests, as well as accommodations,
o
catering, entertainment and conference space.
Planned and managed off site team building events in Miami, Dallas, Atlanta, Los Angeles and other areas.
o
Accomplishments [PR for clients Tropicana/Dole, PBS Broadcasting Gillette & AT&T]
Mendola Artists Incorporated, New York, New York 1994 1997
Artist Representative
Coordinator for advertising agencies, design firms, public relations firms and publishing companies
Negotiated contracts for clients with appropriate illustrators for projects
Created and implemented marketing themes for illustrators
Liaison for illustrators for communications for projects with art directors
Identified targeted resources publications, median and websites for illustrators for advertisements.
Accomplishments [Implemented marketing tools that Mendola Artists continues to utilize]
ECTC, INC., New York, New York 1991 1993
Vice President Assistant
Answered inquiries from clients staff professors and vendors
Coordinated travel schedule for Vice President
Created and coordinated special events, fund raisers for clients and company
Assisted students with computers and software applications
Generated administration, database systems and operated central office systems
Traveled to trade shows and seminars
Accomplishments [Start up Company implemented administration friendly environment]
Professional Affiliations and Activities ______________________________________________________
National Association of Female Executives [NAFE] 1998 Present
(A.R.M.) Breaking All Barriers, President 1998 Present
LaVon Layton Baker
United States Diplomat (pending) 2010
Education ______________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
Communications/Political Science, 1988 Bachelor of
Rutgers University, Newark, NJ
Communications
2005 2007 Mortgage Consultant
PIM Investments, Atlanta, GA Certificate
post office box 3655 alpharetta, ga 30023 404-***-**** abhomy@r.postjobfree.com
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