Sebastian Alcain Benitez
Experienced professional working with multiple stakeholders under tight
deadlines in an international context. - Marketing and Strategy background
- Strong leadership, communication, analytical and problem-solving skills -
Tremendous energy and determination - Very curious and eager to learn -
Fluency in three languages. - Availability to travel and to be relocated.
PROFESIONAL EXPERIENCE
Jul 2009 Head of Marketing and commercial planning - AUTOPISTAS URBANAS S.A.
- Jan Responsible for the creation and the development of the Marketing and
2010 Planning department.
Developed new business and new products to acquire customers and build
fidelization with current tolls customer base.
Headed key, strategic, and marketing projects: Defined deliverables,
timelines, priorities, and milestones of projects and lead activities of
multidisciplinary teams.
Pricing reengineering through different simulation and analysis models
Relationship with strategic partners, clients and consulting providers.
I was the "AUPASS" and fidelity program project manager.
Aug 2008 Marketing Projects planning and control leader - Corporate Marketing
- Jul Communications - TECHINT GROUP
2009 I improved the budgeting planning, development and control process for the
department trough the implementation of new IT tools and building a
control dashboard.
Coordinated the department relationships with different stakeholders and
drove different negotiations with providers and internal customers.
Analyzed internal processes in order to improve efficiency of cost /
organizational structure and gave coaching to internal communications
managers.
Mar 2001 Head of Strategy and Marketing Intelligence - AMADEUS IT GROUP South cone
- region
Aug-2008 The company surpassed the 50% market share mark in the region within the
period I managed the marketing and commercial planning area.
Responsible for the creation of the Marketing Intelligence department
within the region. I was a founder member of the global Marketing
Intelligence team and Community of Practice.
I developed the long term strategic plan for the company in the region. I
drove the research and regional market analysis for the firm.
I Developed simulation and complex business models for budgeting,
forecasting and rolling forecast process. I built several dashboards for
commercial planning and control.
I Developed and coordinated new products and services for Amadeus
diversification program.
I was project manager, trainer and champion for the implementation of the
Siebel CRM within the region. Brought support and knowhow for the
implementation of the CRM in other countries in Latin America and Europe.
I was the business champion for the implementation of the Microstrategy
Business Intelligence implementation project.
I trained all the commercial and senior management staff in sales
processes and commercial analysis tools, market segmentation models, KPI's
development and planning. Also delivered trainings on CRM functional use
and best practices.
Sr. Marketing and Sales Analyst - AMADEUS ARGENTINA
Responsible for the market qualitative and quantitative analysis, planning
and commercial support. Key accounts and portfolio analysis.
Designed different market segmentation models.
Responsible for the analysis and control of the Sales Pipeline to build
different commercial reports for headquarter and Market manager.
Jun-2000
- Customer Service Consultant - PROVIDIAN BANK ARGENTINA
Mar 2001 Responsible for credit cards sales, customer retention and creating
customer satisfaction and fidelization.
EDUCATION
Darden School of Business, University of Virginia, MBA Virginia, EE.UU.
program.
Buenos Aires, Argentina
IAE Business School - Full time, Bilingual MBA
UCES, - Universidad de Ciencias Empresariales y Sociales Buenos Aires, Argentina
Bachelor in Business Administration and Management.
Mont-Royal High School, high school studies. Montreal, Canada
FURTHER SKILLS AND INTERESTS
LANGUGAGE SKILLS Spanish (native) English (bilingual)
French: (bilingual) Portuguese (intermediate)
ONGOING PROJECTS Providing consultancy services for process improvement for NGO
Huerta Ni o in Buenos Aires; developing CRM process and
reports, project pipelines dashboards for improving efficiency
in project management.
Writing a business plan for a new concept in fitness centers
chain with focus on environment care and efficiency, leveraged
with new technologies.