Karla R. Gurekovich
*** *. *** ****, *****, IN **347
email: ***************@*****.***
phone: 219-***-****
Professional Summary
Proven sales professional with more than 15 years of progressive experience
in the residential and commercial construction industry coupled with the
skills and expertise to drive revenue growth while exceeding customer
expectations. Exceptional oral/written communication, interpersonal,
analytical and problem resolution skills. Proficient in the use of
Microsoft Office Programs, including Excel, PowerPoint and Word.
Professional Experience
Department of Admissions/Marketing, Admissions Director, August 2010-
Present
Life Care Center of the Willows, Valparaiso, IN
Skilled Nursing & Rehabilitation Facility
. Responsible for overall admissions process.
. Implements the facility marketing plan both internally and externally.
. Facilitates referrals from sources within the community such as other
skilled nursing facilities, hospitals, physician practices, assisted
living, and other professional organizations.
. Develops weekly sales call and discharge report to ensure proper
follow up and tracking per policies.
. Orientates monthly SOS(Servicing Our Seniors) Bingo, quarterly theme
family nights and or luncheons, and the annual Operation Christmas
Child, a Life Care corporate wide program.
Department of Human Resource Management Internship, October 2009- August
2010
Opportunity Enterprises, Valparaiso, IN
Social Service Agency for the Disabled
. Assisted human resources manager in updating company policies and
procedures for employee handbook.
. Development and implementation of employee and consumer satisfaction
surveys.
. Compiled answers from surveys for analysis of results for human resource
department.
. Involved with HRIS software in employee requirement tracking.
Department of Marketing and Communications Internship, June 2009 -
September 2009
Sisters of St. Francis Health Services, St. Anthony, Crown Point, IN
Hospital Facility
. Initiated a new health sponsored "Mall Walkers" program; created a market
plan and scope of advertising, devised enrollment package and overall
coordination efforts with the four Northern Indiana regional hospitals.
. Assisted and lead staff in compiling data and their written stories from
the Northern Indiana regional hospitals for the Community Benefit
Reporting software application.
. Attended corporate system conferences with direct involvement with
regional directors about and interworking of the field in marketing and
communications in projects such as A.D.A.M. Interactive Health, Patient
Med Portal, and Crisis Management.
Department of Public Relations Internship, May 2009 - August 2009
Whispering Pines, Valparaiso, IN
Skilled Nursing and Rehabilitation Facility
. Compiled and assisted in development of company Welcome Study and
procedures.
. Assisted in the Source of Trend Report; re-design of marketing and
advertising literature and brochures.
Sales Manager, April 2006 - September 2008
Cabinets Direct, Inc. Schererville, IN
Manufacturer and installer of residential custom cabinetry
. Responsible for the complete sales strategy, implementation, execution
and results.
Sales Representative May 1993 - March 2006
Weather Tite, Inc. Chicago, IL
Distributor and erector of commercial grade windows
. Responsible for the Chicago Metro and NW Indiana sales territory.
. Created new sales by cold calling, telephone sales and in person
presentations.
. Grew new business by 50%.
. Managed 30 - 50 customers with approximately $1M annualized spend.
. Created Direct Mail Program resulting in 2% annualized sales growth.
. Reviewed Sales Contracts for proper terms and conditions.
. Upon contract execution, responsible for Project Design, Implementation
and Execution.
. Acted as Project Manager responsible for 2-10 projects at a given time
ranging in $30,000. to $1M.
. Trained new hires ensuring staffing efficiencies and evaluated employee
performance providing coaching and counseling as needed.
Education and Licensure
A.T. Still University, School of Health Management, Master of Health
Administration
Calumet College of St. Joseph, Bachelor in Science of Management
Past: Licensed Real Estate Agent in the state of Illinois
Past: Licensed Real Estate Agent in the state of Indiana