Sales Design
Resume:
YVETTE SEGAL
PORT CHESTER, NY *****
******.*****@*****.***
ACCESSORY EXECUTIVE
MERCHANDISING DESIGN DIRECTION BRAND DEVELOPMENT SALES
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A RESULTS DRIVEN MERCHANT WHO HAS BUILT A HIGH PROFILE IN THE ACCESSORIES
INDUSTRY. HAS LEAD SUCCESSFUL PRODUCT AND DESIGNER LAUNCHES, FOR MICHAEL
KORS, GSERIES FOR COLE HAAN, HENRI BENDEL PRIVATE LABEL, AND THE LIMITED
STORES BY FOCUSING "ON TREND" PRODUCT AND BRAND APPROPRIATE ASSORTMENTS
AND WORKING EFFECTIVELY WITH CROSS FUNCTIONAL TEAMS.
CORE COMPETENCIES
. Design Direction . Merchandising/Buying . Bottom Line Acumen
. Product Development . Strategic Brand Building
. Team Player and effective communicator
. Negotiator
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Segal Style Accessories
www.segalstyle.com 2008 -
present
Owner, Stylist
Provide a seasonal accessories assortment for private parties, corporate
events and bridal parties.
. Successfully built a following through effective merchandising,
marketing and assortment
. Established relationships with stores and companies i.e. Pepsi
headquarters, The Rebecca School and various charities
. Built business from ground up and within 6 months have built a solid
reputation for top accessories
Cole Haan, New York, NY
Director of Design and Merchandising 2004 -
2005
Managed the design and development process for Gseries handbags, Cole
Haan's trend brand. Supervised design team and sample production both in
NYC and Hong Kong, Built relationships at the factories. Partnered with
Sales to ensure widespread distribution. Conducted detailed line review
with senior management and presented at all Sales meetings and events.
Maintained brand identity through design, packaging, hardware and labels.
. Successfully built a new cohesive brand of handbags by challenging
the design team to create multiple styles that flowed together as a
group, resulting in higher volume sales and brand identity.
. Managed and created line plans successfully.
. Exceeded $1M sales in first year. Surpassed gross margin and sales
plans.
The Limited, Columbus, OH
Senior Buyer for Fashion Accessories ($45M division)
2002 - 2004
Developed and designed new fashion accessories line and completed all
buying and merchandising. Collaborated with cross functional teams to make
cohesive line that worked with apparel. Managed two assistants and a
planner.
. Introduced idea of promoting key items versus collections. "Jelly
Bag" was a huge success generating close to half a million dollars.
. Achieved monthly sales plans consistently by keeping inventory lean,
maximizing fast-turn products and maintaining achievable price points
without jeopardizing the bottom line.
. Created and implemented effective exit strategies for categories and
successfully liquidated inventory without destroying the margins.
Ann Taylor, New York, NY
Divisional Merchandise Manager for Accessories (40M division) 2000 -
2002 Merchandised and managed Fashion Accessories plus Fragrances for 343
stores. Redefined pricing structure which improved gross margin. Managed
two buyers, assistants and promoted direct reports.
. Increased jewelry business by 25% by identifying market trends and
realigning jewelry classifications.
. Eliminated under case jewelry displays, implemented open sell jewelry
program after completing comprehensive market testing.
Michael Kors, New York, NY
Director of Sales and Merchandising for Accessories
1999 - 2000
Merchandised initial launch of Michael Kors handbags. Developed all
financial plans and merchandise line plan projections. Presented seasonal
line plans to Michael. Developed, negotiated and created all exclusives.
. Exceeded sales plan by 50% in the first season by establishing and
building relationships with high-end retail stores and getting more
product into more stores.
Ralph Lauren, New York, NY
Senior Buyer for Accessories 1998 -
1999
Buyer for 28 retail stores. Managed accessories line. Launched "Collection"
handbag line.
. Increased jewelry sales by 22% by eliminating unprofitable categories
and increasing margins.
. Implemented strategic inventory control and management program,
including first ever Return to Vendor (RTV) program, which saved on
gross margin and improved inventory levels.
Henri Bendel, New York, NY
Buyer 1996 - 1998
Buyer for six stores. Worked with factories overseas to create Private
Label Handbag collection and Small Leather Goods collection.
. Increased handbag business by 22% by introducing new vendors and
designers and working with them to create exclusives.
. Recognized by President for drastically transforming the handbag
department.
Barneys New York, New York, NY
Associate Buyer 1993 - 1996
Buyer for Co-op accessories. Developed relationships with young designers.
. Increased overall accessories by 24% by identifying and introducing
new designers including Kate Spade and Jill Stuart.
EDUCATION
Tobe-Coburn, NY, NY 1987
Associates, Fashion Marketing
Lawnsdowne College, London, England
Semester Abroad
American College for Applied Arts, Los Angeles, CA 1989
Bachelor of Arts, Fashion Marketing
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