EDWARD M. FOLEY
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FORMAL EDUCATION:
Western High School Russiaville, IN 46979
Indiana University School of Chemistry Bloomington, Indiana. 47401
Edison Community College School of Business Fort Myers, Florida. 33908
Dun & Bradstreet School of Business Education Credit Analysis, Management & Financial
Analysis
SPECIAL SKILLS:
Specializing in marketing, relationship selling, negotiation, closing, and customer service.
Able to emphasize value-added benefits to entice the frugal customer.
Able to close the sale and make money.
Reliable, honest, self-sufficient and self-motivated.
Quickly able to prioritize workload based on profitability and escalate issues when appropriate.
Quick, sound, logical decision-making.
Excellent communication and mathematical skills.
Proficient in Internet, Windows, Outlook, WORD, EXCEL, and most windows-based programs.
Excellent knowledge of boats, parts and accessories.
Operate most vessels under 30 feet.
Operate equipment such as forklift, bobcat, and boatlift.
Solid working knowledge of metals, plastics, chemicals, scientific and manufacturing processes.
Mechanically inclined.
Certified Diver for over 20 years.
WORK EXPERIENCE:
Unified Marine, Inc.
Customer Service/Sales/Warranty/Tech Support
Sales, Customer Service, Technical Support, Warranty/Quality Control, Trade Show
Planner/Exhibitor
Led inside sales department in sales
Rebuilt the Dealer Direct Sales program and implemented the Consumer Direct Sales program.
Generated new revenue streams by sourcing alternate industry customers.
Reestablished many former customers securing large stocking orders.
Increased quantities and dollar amount per order by suggestive selling.
Provided territory sales reps with necessary information to assure customer acquisition,
increased market share and sales.
Sourced and sold customers to handle closeout/discontinued stock creating a profitable revenue
stream.
Managed retail and distributor accounts (both domestic & international) providing product
knowledge and application, suggestive selling, pricing, ordering, shipping, customs
documentation, tracking information, delivery confirmation, special orders, substitutions, return
authorizations, and performing occasional troubleshooting and repairs on damaged or defective
products.
Improved communications and customer satisfaction between the company and its customers.
Tracked consumer and customer inquiries by ad program to better target media advertising.
Responsible for preparations required for Trade Show participation.
Maintained product defect reports and tracked product liability issues.
Worked effectively with key members in all departments to accomplish goals.
Pineland Marina
Marina Manager/Harbormaster
Furthered Pineland Marina’s image and reputation in the community as a safe, friendly,
neighborhood marina.
Accomplished Pineland Marina being featured in Gulf Atlantic Florida Fishing Magazine multi-
page article.
Successfully encouraged well-known professional guides with TV shows to utilize Pineland
Marina when fishing in the area giving added media exposure.
Sold rackominiums and dockominiums.
Secured long term multiple slip rental and office space with the Florida State sanctioned ferry
service to Cayo Costa Island.
Negotiated and leased local guides, water taxi services, and restaurant owners for marina
services.
Worked with local civic groups, community leaders, and individuals to promote the marina.
Motivated realtors and worked with media to brand Pineland Marina as a destination.
Monitored various social media promoting Pineland Marina and offer sound advice.
Tended all marina functions of fuel, moorings, slip assignment, safety/security checks, ship’s
store cash accounting, inventory, ordering, staffing, rental slips, rental boats, parking and
mooring, other duties as needed.
Assisted with Pineland Marina Web Site
Planned and performed marina events.
Marine Max
Parts Manager
Oversaw operations of the Parts Department of a very large Sea Ray, Hatteras, Cabo, Bayliner,
Meridian and Ferretti yacht retailer also specializing in smaller fishing/bay boats such as Boston
Whaler and Laguna.
Significantly increased sales and net profit over prior years.
Exceeded monthly budget sales goals.
Maintained a retail parts counter and showroom for retail customers improving counter sales.
Implemented improvements to the department that improved inventory turns and increased
profits.
Initiated ‘just in time’ ordering, and inventory level maintenance resulting in greatly improved
efficiency and profitability.
Demonstrably improved customer service with both external consumers and supplying Service
Department increasing Service profitability and increased efficiency of warranty claims.
Sold newest innovative marine accessories.
Physically reorganized the parts department to be more efficient with ordering, receiving, and
parts stocking. Interacted frequently and efficiently via voice, fax, and email with distributors,
manufacturers, sales managers, sales reps, service managers, service writers, technicians, boat
captains, owners, and all levels of corporate personnel.
Successfully hired and trained a parts assistant to operational skill level.
Awarded Master Dealer designation by the Sea Ray Master Dealer auditors.
CIVIC RESPONSIBILITIES:
NMMA Trailer Certification Team Member
Organized/Hosted the Kid’s Casting Contest (4yrs), Fort Myers Florida Sportsman Show
Participant and winner of charity benefit tournaments
Founder of the Southwest Florida Young Anglers’ Society
Member of the Coastal Conservation Association
Industry references and recommendation letters available