MARLINA McClure
**** ******* **** ***** *******, Florida 33596 813-***-**** ********@***.***
Results-Oriented Business Development Professional
Offering 25 years of Management and Sales Experience
Profile
Energetic, personable and results-driven sales and marketing professional with a divers and solid business development background
supported by a broad range of experience in direct sales, sales management, marketing, strategic planning and relationship development.
Effective in utilizing analytical skills to develop and implement marketing plans, sales strategies, and problem resolution at the executive
level. The ability to generate consensus within a group while creating buy in. Career chronicled by multiple promotions, recognized
achievements, and superior-rated performance reviews. Strong recruitment, training, and team-motivational skills with a key focus on
performance outcomes.
Outstanding interpersonal skills with a proven ability to discern customer needs, build rapport, devise customized solutions to meet
specific objectives, and develop strong partnering relationships with key decision makers. Adapt at directing and managing multiple
deadlines and competing priorities while achieving goals. An approachable management style with an ability to motivate employees
while exceeding performance goals.
Strengths
• Leading and building high-performance teams, driving department goals and revenue growth
• Applying innovative marketing strategies to increase client acquisitions, retention, and penetration
• Building a solid client pipeline through referrals and focused efforts to create awareness and satisfaction
• Identifying customer issues to achieve customer satisfaction levels that promote account retention
• Ability to adapt to changing business requirements, market conditions, and emerging technologies
Expertise
• Problem Resolution Results-Driven Strategic Planning/Alliances
• Employee Motivation Customer Retention Process Improvement
• High-Impact Presentations Marketing Strategies Lead Generation
• Persuasive Communications Building Relationships Time Management
• Business Development Strategic Planning & Implementation Staff Leadership & Development
Professional Experience
Tampa Bay WorkForce Alliance
Director of Business Services and Strategic Business Alliances 2-20-2006 to
Present
Manage the daily operations of business services by identifying key business issues and developing proactive marketing
strategies. Introduce and implement effective process and operational improvements across a wide spectrum of industries,
including healthcare, financial services, utilities, transportation, education, retail, hospitality, staffing, IT,
manufacturing/constructions, and professional services. Responsibilities included coaching and developing effective
multi-disciplinary teams, while collaborating with clients and organizations to reach bottom-line objectives and outcomes.
Daily areas of responsibilities included the management of four Senior Managers, staff development, growth planning,
strategic planning, and team goals. Areas of supervision included, The Job Order Unit, Professional Net Working
Recruitment, The Business Development Consultants, and The Business to Business Executives. Reviewed and approved
proposals and contracts, managed a 10 million dollars budget. Developed Partnerships and Alliances that provided
multiple job placements while overseeing business development initiatives and developing new business opportunities.
Developed an annual Recruitment Agreement with Hillsborough County School District that has produced over 4,000
placements at an average wage of $40,000.00
Developed a MOU with five Hillsborough Community College Campuses that has provided TBWA with a quarterly graduation
list and an exclusive recruitment agreement
Consistently ranked number one in the state with job placements and wage rate
Worked on the development team for EVS – Electronic Voucher Services
Created and Implemented the Sector Team Concept presented as a Statewide Best Practice
MaaSa Technologies
Vice President of Marketing and Sales 11-04-2004 to 10-14-2005
Developed and implemented marketing/sales, plans, field training, sales promotions, employee evaluations, human
resource policy and procedures, customer service procedures and staff development strategies. Key areas of
responsibilities included; managing the Director of Sales, inter- department hiring and training, and the day-to-day sales
results. Developed and implemented a training program that included both a training manual and a power point
presentation. Implemented and developed a 30-60-90-day review process along with an annual staff performance
evaluation. While under management, the company received an award from Avaya Corporate for setting a National
Company Growth Record, 1,500% in one year. By identifying company weakness, an action plan was implemented by
using business plans, policies, and directives that allowed management to promote rapid growth. Responsibilities included
managing a staff of seven managers and a department of twenty sales Consultants.
Pfizer/Pharmacia/Upjohn Pharmaceutical Company
Pharmaceutical Senior Sales Representative 1991 to 2003
Top Producing Senior Sales Representative, with an outstanding award-winning, record of accomplishments and goal
obtainment. Consistently completed the sales year ranked first in the nation. Managed key accounts and generated
outstanding revenue gains within a territory and region. Consistently produced a work product that demonstrated
outstanding customer needs assessment, a solution-selling skills technique combined with advanced negotiation and
relationship management capabilities. Charged with sales goals and account management of numerous multimillion-dollar
products, successfully called on and developed new medical opportunities, (Doctors and Pharmacists) expanded the
account base. Revitalize marginal accounts through direct client contact and referrals by using appointment setting, oral
presentations, and the art of closing the sale. Increased territory market share over a twelve-year span by establishing key
business relationships and exceeding all company assigned goals. Designed and implemented product programs within
budgets while developing regional and national thought leaders. Conducted market segmentation studies, compile analysis
of resources and strengths based on competitors, and develop strategies for increasing sales volume (SWOT Analysis).
Developed sales plans, set goals, and identified account maintenance needs. Addressed large and small groups via
presentations, as well as conducted training sessions and product knowledge seminars.
Ten President Circle Awards
Twelve Regional First Place Awards – Overachieved all targets 220% or more
Achieved all Milestone Nominations and Related Promotions
Represented Region at National Family Planning Medical Meetings
Education
Spelman College, Atlanta, Georgia, Bachelor of Arts, 1979
Dual Major: English and Economics
Graduated Top 10% of Class
Career Related Courses, Seminars, and Affiliations
• Pfizer Pharmaceutical Milestone I, II. And III
• Extensive pharmaceutical sales and product training on various product lines such as: Central Nervous System – Xanax,
Halcion; Antibiotics – Vantin and Broad Spectrum; Diabetes – Glynesse; Birth Control – Depo Provera, Lunelle; Menopause –
Activella, Vagifem; Overactive Bladder- Detrol, Detrol XL; Anti-Inflammatory – Motrin, Celebrex, Arthrotec; Intermittent
Claudication- Pletal
• Dale Carnegie – Time Management and the Art of Closing, Effective Management Tools,
• Sandler Sales – Consulting Sales Skills
• 2010 E-3 Chair Greater Tampa Chamber of Commerce
• Board Member of the Sun Coast Girl Scouts
• Board Member of The University Enterprise Zone
• Leadership Tampa Graduate 2009
• Executive Board Member for The United Negro College Fund Annual Scholarship Drive
• Board Member Brandon Chamber of Commerce
• Leadership Member of The Tampa Chamber of Commerce