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Manager Sales

Jefferson City, Tennessee, 37760, United States
March 17, 2011

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charlotte havely

c. 865-***-**** email.


Adaptable business-savvy marketing and product development professional with proven ability to focus technical and

creative teams to design, manufacture, and launch profitable consumer products. Able to rally organizational alignment

to execute strategic visions through transparent communication and vision-share. Talented in identifying and exploiting

new market segments or opportunities with development of distinct consumer-friendly products within stringent financial

payback and time-to-market parameters, always meeting or exceeding expected incremental profit targets.


• Proven leader and experienced organizer of complex programs and product lines with demonstrated sales and business

unit profitability contribution across multiple industries: consumer pet products, semi-conductor, department store

retail/private label.

• Well versed in all aspects of business and product development with recognized positive financial and organizational

contribution for flagship house brands.

• Expert skills in strategic analysis, consumer marketing and research, customer management, product line management,

brand management, ROI analysis, project budgetary control, schedule execution, life-cycle management, product launch-

planning, marketing collateral production, media/advertising planning, sales promotion, SEO management, web

promotion, procurement, acquisition integration and new markets business development.

• Natural aptitude for crafting applicable qualitative/quantitative market research, coupled by practical implementation and

conversion of research findings into tangible innovative, consumer relevant products and services.


Radio Systems Corporation, Business Unit Director, 8/2005 – present

P&L Responsibility for "Pet Lifestyles" and "Pet Access" Strategic Business Units / $37MM annual volume


o Extend the PetSafe® brand into 5 new market categories, growing the business organically from <$0.3MM to nearly

$7MM in 6 years of steady incremental growth (approximately 26% CAGR). Categories include: Water and Feed

Systems, Automatic Cat Waste Management, Wellness Pet Beds, Recreational Dog Agility, and Safety Collars.

o Strategically lead domestic- and China-based engineering technical and marketing/graphic teams to develop

consumer-ready product line extensions for the flagship house brand: PetSafe ®.

o Pitch new products and development roadmaps to key customers, like Walmart, Target, Amazon, Petsmart, Lowe's

and Home Depot, as category and product expert to obtain customer feedback and pre-production purchase

commitment to product pipeline.

o Interact with all aspects of the organization, with leadership authority, to implement, train and launch proprietary

product designs to market on a timely basis to meet pre-stated profitability and project ROI requirements.

o Structure win-win partnerships with domestic & international sales, customers, sourcing, operations, logistics,

finance, off-shore contract manufacturers, supply chain planners, customer care, legal and senior staff to facilitate

successful transition from product development to production to sales and profit.

o Veteran in sourcing, qualifying, developing, and transferring U. S. -based designs to new contract manufacturers in

China, Mexico, and United States for cut & sew, low-cost plastic injection molders/toolers, and PVC/metal extruders.

o Transformed an engineering focused new product development process into one inclusive of key marketing

essentials like upfront market research, α- and β - prototyping, B2B and B2C launch plans, forecast maturity, media

plans, and in-store promotions.

o Thwart potential litigation by rallying a strike team to define and execute warning and caution statements for

all products (WIP and FGI) and marketing collateral within a six week period.

Sak’s Incorporated / Proffitt’s Division, Buyer, 1/2005 – 8/2005

o Buying responsibility: Handbags and Small Leather Goods / $20MM annual volume

P&L Responsibility: maintained strong department profitability through aggressive management of all financial


components (e.g., stock, sales, receipts, mark-downs, and mark-up).

Sustained high vendor performance through diligent communication and analysis of monthly vendor “report cards”


and end-of-season vendor margin negotiations.

Developed and implemented seasonal financial plans with regional and by-store needs for approximately 100 stores


throughout the South East.



Charlotte Havely

Mindspeed Technologies - Conexant Systems, 3/2000 - 1/2005

Product Manager, 6/2001 – 1/2005

o Product champion and core team manager for the High Performance Analog Component product line ($10MM

annual volume); products include crosspoint switches, clock/data recovery arrays (CDR), backplane serdes, and

broadcast video components.

o Met all time-to-market deadlines for timely production launch of 42 new products in development in 4 distinct product


o Piloted the launch of eleven unique products into full production status, meeting all marketing and customer schedule

commitments, business unit budgets, and adhering to strict telecom qualification and characterization standards,

including ISO 9001.

o Facilitated and coordinated program milestones with functional department managers spanning the entire

organization from engineering to marketing, supply chain, finance, worldwide manufacturing, business services,

sales, procurement, and customer logistics.

o Accountable for return-on-investment (ROI) analysis, cost-of-goods-sold (COGS) analysis, pricing strategies, margin

strategies, project budgets, and procurement of capital and R&D material.

o Coordinated press releases and associated marketing collateral, such as product briefs, datasheets, tradeshow

documents, and product training material, for the product launch of low- and high- density crosspoint switches.

Reviewed and maintained accurate customer forecasts in the business unit revenue model (BURM) and factory

delivery commits (SOD).

Program Manager, 3/2000 – 6/2001

o Determined manufacturing capable ship plans (CSP) by reviewing lot starts, work-in-progress (WIP), tester capacity,

and yield analysis, ensuring consistent product availability and deliveries to OEM customers.

o Lead program manager for strategic U.S. ICON product lines: OC-48 Crosspoint/CDR, OC-192 Laser Drivers, and

OC-768 Laser Drivers.

o Customer marketer for key product line customers (e.g., Cisco, Tellabs, Tellium) and prospective customers.

Macy's Incorporated, 8/1994 - 3/2000

Product Manager, Federated Merchandising Group, 6/1999 – 3/2000

o Product Line Responsibility: Men’s Knits / $100MM annual volume

o Strategically planned and developed private label merchandise by targeting trend-now opportunities and key fabrics

for the season.

o Strategically marketed and executed business sales and margin strategies with domestic and overseas design

teams, international vendor community, and divisional stores.

Buyer, Macy’s West - Robinson's May, 8/1994 – 6/1999

o Buying Responsibilities:

o Men’s Woven, Sportshirts and Moderate Collections / Macy's West / $30MM annual volume.

o Men’s Active / Macy's West / $8MM annual volume

Casual Dresses / Macy's West / $5MM annual volume


Executive Training Program / Robinson's May



University of Tennessee, Knoxville

o Executive Business Management Program, Financial Management

California Lutheran University, Thousand Oaks

o Master of Business Administration, Marketing

o Member of Sigma Beta Delta, International Honor Society in Business Management and Administration

University of California, Los Angeles

o Bachelor of Arts, Psychology and Women Studies


o Co-speaker at Qualitative Research Consultant Association (QRCA), Prague, Czech Republic, April 2010

o Guest speaker at Atlanta Gift Show on Pet Lifestyle Trends, Atlanta, GA, June 2008

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