William L. Bridwell, Jr.

** ****** ***** **., ******, ID 83333

208-***-****

Career Senior Medical Liaison Manager

Progression Bristol-Myers Squibb 1997 - December, 2009

Original team member of nine Medical Science Liaisons

that created the MSL position for the Oncology

Division. Responsible for developing and maintaining

collaborative relationships with oncology thought

leaders at the local, regional and national levels.

Facilitate educational opportunities for various

members of the oncology community. Involved in the

implementation of clinical trials in both academic

institutions and community-based practices. Trainer

for Sales Training. Senior Medical Science Liaison

specializing in solid tumors. Cooperative Group

Leader (RTOG/SWOG).

Clinical Oncology Specialist/Senior Territory Manager

Bristol-Meyers Squibb 1993 - 1997

Managed $11 million territory for industry leading

pharmaceutical company. Acted as marketing liaison

between corporate headquarters and ten-person sales

team, providing local perspective on industry and

corporation-wide challenges.

Issued "Best Performer Award."

Primary Care Specialist

Led successful launch of an innovative marketing

strategy, designed to influence practice habits,

resulting in a 30% increase in patient referrals,

improved therapy outcomes, and product revenues 140%

of goal. Played a key role in forming training

program for cardiovascular product launch and

initiated corporate foundation for the institution of

clinical trials in the Hispanic population.

Recognized for effective sales techniques and client

development with multiple corporate and regional

awards, as well as increasing management and staff

training responsibilities.

Pharmaceutical Representative

Upjohn Company 1987 - 1988

Divisional Coordinator responsible for obtaining

formulary status at pivotal institutions for key

products. Successfully managed $3 million territory.

Initiated a call reporting system that, when

implemented, allowed management to regularly review

and assess sales goals and objectives for each

pharmaceutical operation.

Director of Imaging

Lombard Medical Group 1976 - 1986

Launched completely new imaging program for

16-physician office, a $3.5 million improvement.

Set-up and provided ongoing imaging department

operations management, including staffing,

coordinating, and budgeting. Implemented workplace

guidelines and employee handbook

Radiology Imaging Specialist

Santa Monica Hospital 1971 - 1976

Worked with diagnostic and surgical imaging, including

angiography and ultrasound.

Specialized in leading edge technology of experimental

angiography.

Education B.S. Business/Agricultural Economics New Mexico State

University

Ultrasound Training University of California, Los

Angeles

Radiologic Technology/Angiography Santa Monica

Hospital

Contact this candidate