Manager Marketing

WILLIAM G. O'LEARY

** **** **** ******, #*, New York, NY 10024

BOL3000@yahoo.c 917-***-****

om

Marketing/Business Strategy professional. Broad experience creatively

growing consumer brands and businesses globally. Background includes

U.S. classical brand management, global brand development, management

consulting and a top-ten MBA. Marketer, with an analytical, bottom line-

orientation and salesman's drive to deliver the numbers.

FX SOLUTIONS LLC Saddle River, NJ

Director, International and Institutional Marketing 2008 - Present

Director, Business Development

Top tier online foreign exchange trading platform. Lead B to C marketing

for international markets to drive increased revenue, customer accounts and

equity deposits. Lead B to B business development for key distribution

partners (Introducing Brokers).

. Brand building and lead generation campaigns for international

markets

- Identified and selected agency partners in China and the Middle East.

- Launched paid search campaign in China that became the company's

single largest source of leads.

- Developed creative and selected media for online banner campaigns in

China and the Middle East.

- Proposed and fielded market research in China to provide actionable

customer and market insights.

. Key Partner relationships: Selected to build consultative, data

driven business development relationships with large business

partners. Work closely with the sales team.

. Business Analytics: Established industry leading analytics

capability in-house.

. Promotions: Drive new account generation and equity deposits via

innovative, quarterly online events. Manage execution of timely and

complex cross functional initiative. Consistently surpass targets.

MARKETING CONSULTANT New York, NY

Brand and Business Strategy 2005 - 2007

. Pharmaceuticals - Novartis Consumer Health (two separate

engagements)

Senior Brand Manager on $125MM smoking cessation (nicotine patch)

business. Led brand team in developing an innovative annual

Marketing Plan. Created initiatives to address data driven

objectives of increasing customer loyalty and optimized retail

merchandising. Developed and championed new approach to growing the

Professional channel.

Strategic Planning- Flu Vaccine Retail Initiative: Unique $50MM new

business venture seeking synergies between the Pharma (vaccine) and

OTC (Theraflu) groups as well as key retail partners. Led the

Strategic Planning function of cross-functional project team.

Mastered complex regulatory issues in gaining consensus for viable

and profitable business models.

. Beverage - Remy Amerique: Headed the strategy aspect of a cross

functional account team repositioning a struggling regional Italian

wine in the U.S. (Tormaresca). Drove timetables, workplan and day

to day client contact for the group. Developed strategic

positioning alternatives via extensive industry interviews. Worked

with creative team to turn insights into execution.

. Luxury Goods - Baby Phat fashion watches: Developed the peak-season

promotion program that was successful in maintaining distribution at

key retailer (Macy's). Focus on in-store promotions and consumer

outreach to the young, urban female demographic via web and radio.

. Printing - Business Turnaround: Developed and successfully pitched

a Turnaround Plan for an unprofitable printing subsidiary based on

three critical factors. Was re-hired by Senior Management to lead

the implementation. The unit has been profitable since the re-

launch.

. Grocery - Advised a start up specialty food marketer (tomato

condiment) on all aspects of their business.

iROBOT CORPORATION Burlington, MA

Director, International Sales and Marketing 2004 - 2005

. Developed and implemented Marketing/Business Plan that achieved 50%

top line growth

- Profitably established the Roomba brand and distribution footprint in

strategic markets.

- Implemented consistent global branding/messaging/packaging.

- Identified, vetted and negotiated agreements with high caliber local

distribution partners.

- Directed all aspects of the international P&L.

. Leveraged consumer insights and creative marketing programs to

support growth

- Achieved national pre-launch awareness in Canada via high-visibility

PR campaign.

- Directed additional marketing focus on store-level programs,

addressing consumer concerns at point/time of purchase.

. Executed multiple, simultaneous product launches on a global basis

- Limited support resources in a complex environment required a high

level of efficiency.

UNILEVER BESTFOODS Englewood Cliffs, NJ

1992-2002

International Marketing/Business Development 1995-2002

Senior Manager - International Sales and Marketing

1998-2002

Manager - Int'l Bus. Development (Asia/Pacific, Europe,

Middle East) 1995-1998

. Managed global export business (all brands), with full strategy and

P&L responsibility

- Achieved growth rates of 50%, 45% and 36% in consecutive years.

- In-market expertise in Asia/Pacific, East/Western Europe and Middle

East.

. Grew existing markets through targeted brand and volume building

initiatives

- Increased profitability in Japan by 20% via strategic changes to the

marketing mix.

- Achieved the #1 position for Best Foods brand mayonnaise in NZ ($

sales).

- Developed impactful TV, print advertising, trade and promotion

campaigns globally.

. Created New Business to further fuel growth - Average annual new

business rate of 32%.

- Opened new markets: Russia, Sweden, Poland, Nigeria and India.

- Developed new, market-specific, line extensions: Skippy, Hellman's.

- Pursued Acquisitions and Joint Ventures: Led effort in Korea from

green-field to $100MM JV.

. Operated as general manager in an entrepreneurial environment

- Managed five employees based in the U.S., Japan, Korea and Australia.

- Grew Middle East business 60% by identifying and remedying failures

in the supply chain.

Brand Management, Unilever U.S. 1992-1995

Product Manager - Best Foods Dressing Mix 1995

Associate Product Manager - Hellmann's Mayonnaise

1994-1995

Assistant Product Manager - Hellmann's Light, and Tartar Sauce

1993-1994

Assistant Product Manager - Skippy Peanut Butter

1992-1993

. Championed new brand positioning for Best Foods Dressing Mix based

on new consumer insights.

. Managed advertising creative and media for Hellmanns' general market

and Hispanic marketing.

. Supported Hellmann's Light mayonnaise introduction from product

development through launch.

. Creative target marketing in the "healthy" and ethnic (African

American, Hispanic, Asian) segments.

. Designed seasonal consumer promotion that resulted in a record 20%

rise in consumption.

THOMSON REUTERS Hong Kong

Marketing Analyst, Asia Pacific 1988-1990

PAINE WEBBER INC. New York, NY

Financial Analyst, Investment Banking 1986-1988

Education

COLUMBIA BUSINESS SCHOOL New York, NY

MBA - Marketing, International Business 1992

UNIVERSITY OF PENNSYLVANIA Philadelphia, PA

BA - Economics 1986

Other

Varsity collegiate track runner. Proficient in French and Cantonese.

Published author. Visited sixty-four countries. Doting English Setter

owner.

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