Marketing Social Media

Angela Welchert

608-***-**** ********@*****.*** ******@*****************.*** facebook.com/angielax

LinkedIn: Ange Welchert hireangiemarie.wordpress.com @msangemarie Skype: Angie Marie

Flickr: msangemarie facebook.com/my2centsmarketing my2centsmarketing.wordpress.com

my2centsmarketing.com

SOCIAL MEDIA SPECIALIST

Marketing strategist with a proven record of driving revenue gains and brand loyalty

through the intentional use of social media.

List of Tools

• Blogger • LinkedIn • YouTube • Social Sprout

• WordPress • Facebook • Digg • Hootsuite

• TypePad • MySpace • del.icio.us • Joomla

• Podcasting • Flickr • StumbleU • FBML

• Ning • Twitter pon • TweetDeck

• Wikipedia • HTML/HTML • reddit • Vimeo

editors • Google

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Experience

My2Cents Marketing, LLC Winona, MN small interactive marketing firm servicing

regional businesses

Social Media Director, 2008 to Present

Oversee social media department, collaborate directly with business owners, upper

management, and marketing departments to administer and maintain multiple social

media platforms

Founded MY2CENTS Marketing, LLC to meet the marketing needs of small businesses. Expanded into social media

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to capitalize on a growing demand for interactive marketing.

Increased MY2CENTS client base tenfold within one year of operation.

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Designed, edit, and monitor MY2@CENTS’s Facebook page, resulting in an average of 20,000 views per month and

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a fan base of 380.

Manage the work of two fulltime and six contracted employees. Interview, hire, train, schedule, supervise, and

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evaluate three student interns per semester.

Develop, edit, and monitor engaging and resourceful content for social media platforms for outside firms.

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Evaluate analytics and sales revenue to measure ROI and ROC for social media promotions and campaigns to

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determine effectiveness and reach.

Conceptualize and oversee artwork embedded into social media sites, including but not limited to clickable

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Facebook landing pages, profile pictures, video, and flash.

Set up Facebook, WordPress, Twitter, YouTube, Vimeo, and Flicker accounts for local businesses while adhering to

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specific guidelines set forth by clients and social media sites.

Developed and manage three Facebook campaigns from 2010 to present, resulting in the recruitment of over 1,000

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new fans. Conceptualized message and scope, researched target audience, designed marketing collateral,

launched campaign, and delivered support.

Maintain a high level of copy editing in the forms of commercial content including blogs, social media content,

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website copy, in addition to client and vendor contracts and proposals.

Research and apply new social media technologies.

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Engaged in professional development including American Marketing Association, “Cracking the Code” Advanced

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Social Media Strategies; American Marketing Association, “Hot Topic” Advanced Blogging Strategies; and Certificate

of Completion, DreamWeaver I & II.

Community Involvement

Rotary District 6250 La Crosse, WI

Social Media Committee Member, 2011 to Present

Conduct social media training seminars for Rotary District 6250, which includes 61 member clubs in 48 different

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communities across Western Wisconsin and Southeast Minnesota.

Develop and implement social media strategies to retain current members and recruit new members, recruiting 10

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new members in six months to Rotary Club of La Crosse After Hours.

Consult with and mentor 40 social media committee chairpersons on proper posting using Rotary International

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guidelines.

Conducted five presentations on the importance and impact of social media on today’s society and how it best fits

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Rotary initiatives to motivate and grow the organization.

Guest Speaker

The Use of Social Media in Today’s Business World, 2010 to Present

• University of Wisconsin La Crosse

• Winona State University

• Women of Business, Winona

• President elect Training Seminar, Rotary

• District Assembly, Rotary

Rotary Club of La Crosse After Hours La Crosse, WI

Rotarian, President elect, and Board Member, 2011 to Present

Member of a five person steering committee responsible for chartering the first La Crosse, WI Rotary Club

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targeting young professionals; current membership of 33.

Build community awareness by making contacts with current Rotarians, local business leaders, and potential

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members.

Recruited a 10 member, self sustaining Service Committee.

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Coordinate chartering event and annual fundraisers with attendance of more than 500. Responsible for budgeting,

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vendor proposals, staffing, facilities, payment and registration.

Design and coordinate the production of promotional materials.

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Recruit new members through social networking, maintain Facebook site.

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• Develop meeting agenda and coordinate guest speakers.

• Attended Rotary International president elect training seminar.

Gundersen Lutheran Hospital La Crosse, WI

Escort Services, 2010 to Present

Escort patients to their destinations.

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Provide patient and family support.

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Education

University of Wisconsin La Crosse, WI

College of Business Administration

Bachelor of Science, Marketing

• Professionally accredited by The Association to Advance Collegiate Schools of Business.

• Rated second among Midwestern public universities offering bachelor’s and master’s degrees in 2005, 2006,

2007, and third in 2008 and 2010 by U.S. News & World Report.

Contact this candidate