AMRITA SINHA
*** ** ****** **** ***** Clara *****. Tel. 408-***-****. Email: abhne6@r.postjobfree.com
____________________________________________________________________________
Objective: Lead a team to achieve Operational excellence and execute world class Product Planning and
Management within the organization
Education:
University of Missouri-St. Louis May 2006
Master of Business Administration (MBA)
GPA: 3.7/4.0GPA: 3.95/4.0
Graduate Certificate in Logistics and Supply Chain Management
GPA: 3.95/4.0
Biju Patnaik University of Technology, India
Bachelor of Engineering (BE) (Computer Science) August 2003
GPA 3.85/4.0
Work Experience:
Sr. Manager, Global Planning and Fulfillment Jul 2010 - Present
Hewlett Packard (Palm GBU), Sunnyvale, CA
Responsibilities
• Manage the planning of all the HP products with WebOS platform (Smartphones, Slates,
Netbooks)
• Ensure supply availability and visibility of all products worldwide from NPI to EOL
• Lead all Supply Chain Planning activities including S&OP process, demand planning,
master scheduling, production planning, inventory control and data integrity
• Owner and Driver of the internal weekly S&OP (Sales and Operations Planning)
process.
• Owner and Driver of the of CPFR process (Collaborative Planning, Forecasting and
Replenishment)
• Act as the senior expert, owner and facilitator for the cross-functional Sales, and
Operations Planning (S&OP) process to arrive at a consensus forecast used to drive
business operations
• Lead planning to right size the materials drive, manage inventory across the value chain
(DOS) and enhance asset utilization
• Responsible for achieving world class OTD for customers
• Unify the reporting tools used for reporting and analytics in the S&OP process
• Establish a central information repository accessible to stakeholder for all S&OP
information
• Provide clear analysis of key supply chain information providing Management with key
proposals for optimizing the supply chain and clear decision points in the supply chain
• Engage the necessary levels of management to drive the right level of decisions
• Hold stakeholders accountable for key metrics and supply chain performance
• Templetize the S&OP reports eliminating re-creation of non value add activities
• Establish an organizational strategy based on the capabilities/processes that we need to
put in place
• Build the organization by hiring world class talent
Achievements
• Was invited to be a part of the strategic team which was formed after HP acquisition to
define and re-engineer supply chain process and leverage the best practices from both
HP and Palm
• Successfully enabled the new “Routes to Market” for the WebOS products post HP
acquisition
• Successfully implemented the “hybrid” supply chain model for our ODM to minimize
financial burden to the company due to “cross-selling” and avoid major tax implications
Demand & Supply Planning Manager Apr 2008 – Jul 2010
Apple Inc., Cupertino CA
Responsibilities
• Ensuring that anyone anywhere in the world, anytime can always find the iPod, iPhone,
Mac, or accessory of their choice while meeting Apple's best-in-class inventory goals
• Manage the Regional Product Planning teams (Americas, Europe, Middle East, Africa,
Asia Pacific, Japan). Provide strategic leadership and ensure the product execution
plans aligns with Apple’s financial goals
• Collaborate with Sales, Finance & Marketing to forecast demand and come up with the
final plan to be communicated to the wider team and executed on an operational level.
Works towards conflict resolutions within different functional groups and acts as a leader
in persuading/influencing the senior management. Evaluate risks, implement
contingency plans to mitigate.
• Coordinate with Manufacturing Ops, Manufacturing Finance, Central Procurement to
direct the supply chain to procure components and build products to support demand.
Adapt plans based on changing customer requirements. Make decisions to implement
changes which would affect the overall company supply chain and thereby making
impact to the bottom line margin
• Lead regular meetings to communicate plans with OEMs/ Ops Team and Regional
Supply Demand Planning teams to ensure Apple’s financial goals are aligned. Lead
team to achieve individual goals by OEM factory site and by product
• Improve product planning processes. Identify improvement opportunities, marshal
resources, and drive projects to completion, to achieve targeted measurable benefits.
• Manage/lead and develop a team to execute world class demand/supply management
in the organization
Achievements
• Demonstrated operational and strategic knowledge to execute planning of the sustaining
product for a very smooth EOL and E&O reduction of 15%
• Moved on to managing new product intro, within 4 months of hire, Received pay hike
and was rated amongst the top performers of the group
• Led the team for ramp of a secret product with a very successful launch
Sr. Business Analyst June 2007 – Apr 2008
Cisco Systems, Inc. San Jose, CA
Responsibilities
• Analyze historical data (operational costs, receipt volumes, demand pattern, buyer
retention and frequency) for revenue assurance
• Implement industry best practices and perform competitive analysis to ensure the
revenue plan for WWRL and ensure the overall plan is aligned with Cisco’s FY goals
• Assign customer priorities and monitor the conflicts. Develop strategies to minimize the
conflicts and provide smoother allocations for future demands
• Maintain the weekly financial adjustment tab to ensure correct book keeping. Monitor,
manage and present detailed planning metrics for the product operations team
• Ensure cross functional alignment with the VR team, i.e. on processes, exception
management, escalation paths, IT engagement, issue resolution and risk mitigation
plans
Achievements
• Streamlined the existing product allocation process by reducing variability and
adding strict timelines. The overall failure rate dropped by 40% and process time
reduced by 25%
• Offered role as the ISO champion for the WWRL BU within 4 months of hire date.
Completed training and certified ISO Auditor
• Had pivotal role in the implementation of Project ECLIPSE. Received CAP award
for my contributions in the project.
• Made the administrator and have complete ownership to the new IRT tool (UI
interface) post ECLIPSE
• Became a VR SME for the process policy team and a liaison between the Business
and IT for WWRL
Operations and Supply Chain Analyst June 2006 – May 2007
Tyco Healthcare Group LP, St. Louis, MO
Responsibilities
• Work with Marketing, Sales and Finance groups to assist in budgeting, demand
forecasting and inventory management with integrated logistics strategies and
ensure that customer service and time objectives are achieved within existing
financial constraints.
• Analyze product order bookings, backlog, and billings continually. Identify problem
areas, and drive appropriate functional groups to correct. Coordinate closely with
regional product planning teams to ensure supply plans meet each region’s sales
requirement
• Investigate new supply chain and workplace concepts through continued
education, seminars, training, and / or other research avenues and convey goals
and objectives of the Logistics department as it relates to corporate strategy. Builds
relationship with strategic customers through logistics initiatives
• Analyzed the lifetime value of customers and helped in designing customer
segmentation through their buying behavior and geographic location in order to
realign the freight cost charged by each customer
Achievements
• Received promotion and raise within 3 month from hire date. Job responsibilities
increased from Logistics to Operation Department.
• Six Sigma Green Belt trained (Tyco Healthcare, Mallinckrodt, St. Louis)
Graduate Research Assistant May 2004 – May 2006
Center for Transportation Studies
University of Missouri-St. Louis
Industry Partnerships
• Carried out Routing/Scheduling and Data Analysis for Boyce and Bynum
Pathology Laboratories. I used Lean Six Sigma techniques to streamline the
current business process. My recommendations included implementation of a
cellular work flow to cut down operational expense and reduce variability through
demand aggregation
• Conducted research on Management Systems for Inland Waterway
Traffic Control funded by the United States Army Corp. of Engineers. A discrete
event simulation model explicitly incorporating seasonal and interdependent traffic
demands for specific origin and destination trips was used
Graduate Teaching Assistant. January 2004 – May 2004
College of Business Administration,
University of Missouri St. Louis.
• Tutored undergraduate students for Object Oriented Courses in JAVA & C++
Student Consultant, August 2003-December 2003
Instructional Computing Labs,
University of Missouri-St. Louis.
• Assist student, faculty and staff using Instructional Computing resources
and software installed.
Computer Skills:
Web Development – XML, HTML, Dreamweaver.
Scripts – C Shell, Korn Shell.
Programming Languages – C, C++, and Java.
Operating System – Windows, UNIX, Macintosh.
Microsoft Office Suites – MS Word, Excel, Access, Power Point, Visio.
Supply Chain Modeling – Manugistics, Sails, Arc Logistics, LogWare.
ERP – JDE, Varsity, Oasis, WorldWriter, AS/400,Business Objects
Statistics Software – Minitab
Projects Undertaken:
Six Sigma project to reduce cycle time in various DCs at Tyco Healthcare
Order profiling for the Distribution Centers of Tyco Healthcare, Mallinckrodt.
Warehouse Consolidation and Process Mapping for various Third Party Logistics Company.
Project on Library Serial Control in Steel Authority of India Ltd.
Co –Curriculum Activities:
Board Member, Council of Supply Chain Management Professionals, St. Louis Round Table
Treasurer, Indian Student Association, University of Missouri, St. Louis (Largest International
student body on campus)
Key Strengths:
Ability to deal with ambiguity and a fast learner
Experience leading geographically diverse teams
Strong cross-functional and collaboration skills demonstrated through co-ordinating inter
group projects
Team Management
Excellent Communication Skills
Exceptional analytical and problem solving skills
Perform extremely well in high pressure environments