BRAD SMITH

Medina, Washington - 206-***-**** - abhne3@r.postjobfree.com

CAREER PROFILE

Dynamic Marketing/Sales and Business Development executive focused on

matching key customers with value added product and services with a

competitive edge. Excellent coaching and mentoring skills. Contract

negotiation skills to close the complex deal. Extensive success finding and

developing top accounts.

PROFESSIONAL EXPERIENCE

Senior Sales Executive

Pacific Southwest Container Seattle WA (2007 - 2009)

Recruited to pioneer PSC's growth in the Pacific Northwest in high end

graphics packaging.

. Key accounts include Starbucks, Cameron Family Glass Packaging, Market

Spice Tea, Vintner's Global Resource, Tazo Tea, Precept Brands.

. Sold Jones Soda, Conifer Specialty Foods and Botanical Laboratories

for ongoing programs.

Vice President Business Development

Cenveo Seattle WA (2004 - 2007)

Leader of new business development program in the Northwest Region.

Identified and sold new business opportunities based on customer needs

driven programs. Business Development activities are focused on accounts

where a competitive edge resulted by addressing the customers' unique and

complex requirements.

. Key account additions include Jones Soda Company, Symetra, Corbis,

Washington Energy Services, Eddie Bauer, Western Wireless and Wizards

. Sold Jones Soda on a turn-key e-commerce program for on-demand custom

twelve packs of the popular soft drink (www.myjones.com)

Principal

Visual Marketing Group Medina WA (2000 - 2004)

Manufacturing representative and independent consultant to select accounts

in the Pacific Northwest. Key accounts include Microsoft, Xbox, Ste.

Michelle Winery, Trendwest Resorts, Fluke Corporation, Pacific Foods, and

Corbis. Primary vendors include Alliance Packaging, Sioux Printing, Joliet

Pattern, Ultrapak Packaging, Kubin Nicholson Printing, Laurel Graphics, and

AAA Printing. Additional projects include consulting with customers on

printing, packaging, and display projects that are out of their core

competency.

. Implemented global distribution program of catalogs and self

promotional materials for Corbis

. Consulting project with Corbis (2002 - 2003) re-engineered their

global sourcing strategy and internal workflow

Director Sales and Marketing - Point of Purchase

Alliance Packaging Corp. Renton WA (1997-2000)

Recruited to this $100 million regional packaging producer to boost revenue

and profits and the point of purchase category. Scope of responsibility

included new business development to key accounts and leading team selling

for point of purchase displays to existing accounts.

. Captured key accounts including Microsoft, Stimson Lane Winery,

Beringer Wines, CHEF, Trendwest, and Seattle Times

. Awarded Best of Category Design of the Times 1998 and First Place

Gallery of Superb Printing 1999

. Increased POP category revenue by 50% from $5 million to $7.5 million

in 3 years

Account Executive

Crown Packaging Corp. Renton WA (1994-1997)

Pioneered new business development in the POP and graphics packaging

industries. Concurrent responsibilities included acting as leader of

interdivisional sales that involved POP and graphics.

. Generated $750,000 in new business in first full year with 17 new

accounts

. Added major new accounts which included Microsoft, Corbis, Topics

Entertainment, Corel Software, and Kraft Foods

. Produced first multimedia product for Topics Entertainment (folding

carton, CD-ROM, insert and manual)

Co-Owner and General Manager

Color World Press, Inc. Racine WI (1988-1993)

Co-founded start-up company with product line of printed children's

activity products (puzzles and games). Sold direct to national mass

merchandisers.

. Key accounts included: Kay Bee Toys, Hills Department Stores,

Woolworth, Sears, Fred Meyer, Shopko, and Wal-Mart

. Established a national network of manufacturer's reps

. Implemented total outsourced manufacturing program from design through

printing, finishing, and order fulfillment

EDUCATION

Masters of Business Administration (M.B.A.) - Marketing, University of

Illinois

Bachelor of Sciences (B.S.) - Geology, University of Wisconsin - Madison

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