Terry G. Croutharmel
**** ******* **** ***** ? Orange Park, FL 32003 ? 904-***-**** ?
abhndc@r.postjobfree.com
Qualifications for Sales / Sales Management / Business Development
Proven, results-driven professional with over 20 years of experience
providing top-level sales/sales management and business development for
diverse companies, including an extensive background in government/military
sales. A quick study who excels at driving sales growth, increasing the
customer base, and contributing to the bottom line-specifically in fire and
life safety systems, high-tech satellite communication systems and services,voice, VOIP, data communication services, radio communications products,
and computer hardware/software sales. Possesses strong relationship
building, sales closing, marketing/presentation skills, as well as a track
record of leading start-up organizations, empowering teams to succeed, and
meeting/exceeding both company goals and customer expectations. Held
Secret Security Clearance on previous contract. U.S. Citizen.
Areas of Expertise
Account Management Client Relations
Contract Negotiations Budget Management
P&L Responsibility Communications Marketing Analysis
Territory Development
Sales Development Project Management Training
& Development Inventory Management
Personnel Management Customer Development Opportunity
Development Cold Calling
Key Achievements
? Brought six new significant teaming partners to our team and captured
$7 million in new sole-source business through these teaming partners.
? Consistently grew year-over-year sales: as a sales rep, drove a 20%
increase in State and Local Government
(law enforcement and first responders) agencies and Federal
Government entities, during the first year, as
well as fueled a 30% sales increase in first year of division
management, followed by a 30% increase in the
second year, and a 20% increase in the third year. The increased
sales were well above budget.
? Spearheaded and directed business plans and budgets. Created a new
division with a focus on US government clients; led sales and marketing
strategy; created and maintained a customer base of 300+ clients.
? Investigated product, market, and customer requirements, communicated
intelligence and new product applications to staff engineers and
marketing personnel, developed sales pipeline, sales forecasts and
plans.
? Successfully established and managed a dealer network; developed and
negotiated contracts with dealers, customers, and integrators. Taught
salesperson, customer and distributor training on technical products:
satellite communications, communications interoperability, fire/life
safety systems and security. Also taught "Government Sales Excellence"
to our regional sales team, to distributors and to teaming partners.
This involved teaching "How to accelerate the government sales cycle"
by managing the sales funnel through every phase: Discovery,
Qualification, Presentation, Proposal, Negotiation, and Close. An
explanation of this acceleration process is too lengthy for this resume
but will be attached for those interested.
? Closed the largest single sale ($2.1 million) in a company's history.
This involved the sale of very complex emergency satellite
communications terminals to the DOS (DTSPO).
? Established a company's Jacksonville, FL sales division and produced
$4 million in first-year sales.
? Started up and led a company to generate $3 million in annual sales
across the Southeast US; built and maintained a customer base of over
400 accounts.
? Traveled extensively both domestically and internationally, serving
as a "road warrior" for the last 5 years.
? Worked very successfully on complex system contracts with large
integrators such as: Lockheed Martin (Deepwater Project), ManTech
Defense Systems Group (Gen. Dave Bryan, US Army Ret. President of NG
DSG), MorganFranklin (Col. Howie Cohen, US Army Ret. Former Commander
WHCA and Chris Herndon, former CTO WHCA), EMCOR Gov't Services (RBOS
contract bid), BAE Systems, Harris Corp., IAP-WS (RBOS contract bid),
Oldcastle (FL DOC non-lethal prison fence bid), Siemens (VA Hospital
Fire & Security Systems), Cooper Notification (USF Mass Communications
System), Raytheon (Emergency Command & Control Integrated Vehicles),
Northrup Gruuman and CDW (FL Nat'l Guard Emergency Command & Control
Integrated Vehicles), and S2 Security, .
.
? Bid, negotiated, and won contracts with many Federal, State, and Local
Government Agencies, Law Enforcement, Public Sector Agencies, and large
contractors: US Navy (SPAWAR), US Army COE, DOS (DTSPO), USF (St.
Pete), Tallahassee Memorial Hospital, FL DOC, DOD (US Army, Navy, Air
Force, Marines, and Coast Guard), FL DMS, GA Purchasing, AL Purchasing,
FEMA, Tampa Fire Rescue, DHS, Lake City Comm. College, Corrections
Corp. of America, US Customs & Border Patrol, NAVFAC, numerous county
and city sheriffs offices, Dept. of VA, Hanzel Phelps, Clark
Construction, Drace Constr., Haskell, and Balfour Beatty. Also bid
many contracts with minority companies: PoluKai Services, Chenega Corp,
Chugash, EMR, AKEA, Timus, WAM Industries, AMG, GROT Inc., Orion, and
many more.
? Built and maintained the accounts/contacts listed above as well as
many others into a very extensive "Book of Business".
Professional Track
SimplexGrinnell
2009 to 2010
Government Business Development Manager, Jacksonville, FL
? Promoted overall growth in revenue and margin in South East
Region. Lead capture management for large regional projects,
programs, and contract vehicles. Assisted the sales team with sales
strategy, actions, and teaming. Managed the sales cycle from
discovery to close.
? Analyzed regional customers, vertical, and horizontal markets and
developed sales strategy with each district. Targeted customers and
markets for most benefit to the company.
? Developed training material and presentations. Trained sales
reps on "best practices" for selling to federal, state, and local
customers via existing or new contracting vehicles.
? Pursued and established formal teaming partnerships with
government focused general contractors, electrical contractors, small
businesses, and facilities maintenance contractors. Established
working relationships with these teaming partners and pursued
government contracting vehicles either directly as the prime or as a
sub through the teaming partners.
BAE Systems
2008 to 2009
Sales Executive, Jacksonville, FL
? Promoted sales of a radio communications bridge through trade
shows and direct calls/demonstrations to State and Local Law
Enforcement customers and First Responders. Developed and maintained
relationships with key decision makers in this market.
? Recruited and managed national rep groups; added a new rep group
in first month.
? Conducted and managed customer and rep group training.
? Secured two state government demonstrations that led to orders
for both.
CVG, Inc
2007 to 2008
VP of Sales, Jacksonville, FL
? Set up and directed a new sales division; managed sales and
contract personnel and provided sales support; and maintained full P&L
responsibility. Headed RFP/RFQ responses and capture management.
Developed sales and marketing programs for all products. Developed
and maintained relationships with decision makers from the grass roots
level to program managers to the highest levels of military and
agency management.
? Prepared and controlled the annual budget as well as established
management-performance reporting
tools.
Mackay Communications, Inc
1999 to 2007
Director of Government Programs, 2002-2007 / Government Sales Manager,
1999-2002, Jacksonville, FL
? Led the division that provided sales and services for land mobile
and maritime satellite communications terminals products. Provided
provisioning for voice, VOIP, and data. Created and developed a
product and marketing program for the company's service products.
Managed P&L; prepared the annual budget and monthly forecast for the
government division.
? Prepared large government contracts and RFPs for high-tech
equipment and services. Won complex communications contracts with
SPAWAR (San Diego-L Band Maritime Communications Terminals from NERA-
Norway), USCG (Same product), DOS (Land mobile version of same
product), Military Sealift Command (same maritime product with a
modification), won a contract to update all terminals sold, won a
contract to put 2 maritime terminals on every US Navy ship, 2 on every
MSC ship and 2 on the large USCG ships. Also won several contracts to
put maritime terminals on several foreign ships under USN contracts.
? Won a large C3ISR contract for MSC with L3 Communications-Transas.
We integrated the SAS (Ship Alert System) product for 86 ships in our
warehouse and completed the installations in ports all over the world.
Professional Track (Continued)
? Organized, directed, and conducted a satellite communications
terminal training program for government
customers.
? Managed the relocation to a new office and warehouse space.
? Saved $150,000 in inventory loss by establishing new inventory
control and purchase order procedures.
Computech Computer Center, Inc
1997 to 1999
General Manager, Jacksonville, FL
? Oversaw the business' overall operations, including corporate
P&L, sales/marketing, human resources, and strategic planning
activities.
Software Plus Computer Center / Secure Data, Inc. (internal division
1986 to 1997
VP / General Manager, Jacksonville, FL
? Led a business start-up operation with $3 million in annual
sales; maintained a customer base of over 400 accounts. Created a
marketing program that included hardware and software end-users,
database customers, systems integrators, and IT consultants.
? Established and led a service company that specialized in data
security and computer maintenance, which achieved $250,000 in high-
margin revenue. Grew the customer base to more than 200 maintenance
and security contracts through an effective marketing program that
identified small to medium-sized firms in need of the company's
services.
Education
B.B.A., Management - Augusta State University, Augusta, GA, 1975
M.B.A. Coursework, Management - Clemson University, Greenville, SC, 1982
R3 Sales Excellence
United States Army Data Processing School, Ft. Benjamin Harrison, IN
Affiliations: Armed Forces Communications Electronics Association (AFCEA)
Society of American Military Engineers (SAME)