Sales Customer Service

KRISTI L. LABRENZ

**** ***** ** *****

303-***-****

Manhattan Beach, CA 90266

abhnc1@r.postjobfree.com

Objective: Seeking a position where I can leverage my sales/analytical

experience and utilize my background in Customer Insights to drive company

growth.

Professional Experience

Hershey Foods Corporation

October 2007 - Present

Customer Sales Executive Profitably grew Hershey business to achieve the

assigned objective/plan - including gross sales, net sales, profit

contribution as well as share. Planned, developed, implemented, monitored,

and communicated business plans with a focus on achieving appropriate

permanent distribution, building a promotional calendar

and establishing/communicating priorities for the retail organization.

. Successfully grew Food Maxx's/SSI Hershey business by 28.9%, +2.1

share points by analyzing monthly Nielsen reports and identifying

distribution and promotional opportunities

. Increased Wholesale Grocer Business 13.8% by examining sales and

distribution opportunities within the Hispanic Market

. Developed new business contacts, prepared/executed sales proposals,

and hired /trained a retail deployment team for Southern California's

Hispanic test "Project MAS"

. Established and provided priorities for the retail organization

. Fluent in Hershey Tradewinds Program which integrates Sales Volume

Planning, Forecasting, Pricing, Factory Estimates, and Promotions

August 2006 - October

2007

District Sales Supervisor Effectively led a team of 10 sales

merchandisers to achieve sales and market share objectives. Implemented the

company's staffing, training, and performance management models to hire,

train, and coach retail merchandisers. Provided direction and monitored

retail activities through field work time. Ensured company policies and

procedures were adhered to.

. Grew Michigan Independent Grocery business in first half 2007 by

$41,566.82. Utilized RSM team to support business growth.

. Managed RSM to execute Kroger headquarter programs, $3.2 Million YTD

. Provided retail team with tools to ensure effectiveness in independent

grocery and convenience store business's totaling $11.7 million.

. Organized and routed over 2,000 accounts in all Classes Of Trade to

ensure effective account penetration

. Communicated weekly with area CSE's to align focus and priorities.

June 2005 - August 2006

Retail Sales Representative Ensured retail execution of product within

assigned territory of high volume chain grocers and mass merchandiser

customers. Retail execution activities include selling, ensuring 100%

distribution on all "authorized" Hershey Items, merchandising (to include

building displays, packing out product, replenishing permanent secondary

displays), and maintaining salability of all Hershey Items.

. Chosen to represent the West District Team in "The Edge Conference"

once a month and communicated information back to the Retail Sales

Team.

. Facilitated Wal-Mart Retail Execution Plan and competitive account

information at Retail Execution Meeting once a month.

. Led contact for Mass Grocery account, viewed as leader by teammates

. Coordinated Wal-Mart KDM contacts and successes.

. Organized and communicated Weekly Update to team.

. Chosen as Retail Sales Trainer for Southern Colorado Territory

Education

The University of Texas August 2000 - May

2003

Marketing-Bachelors Degree

Management Information Systems-Minor

Certification in the Center for Customer Insights and Marketing Solutions

. Member of Business Fraternity - Alpha Kappa Psi

Austin Community College

August 1998 - May 2000

Associates Degree

. Phi Theta Kappa Honor Society

. Transferred into a nationally recognized Business School

Skills

. Ability to build strong interpersonal relationships, outstanding

customer service.

. Tenacious with high Integrity

. Efficient multi-tasking, organizational, and time-management skills.

. Effective problem solving techniques.

. Proficient at Microsoft Office XP: Word, PowerPoint, Excel, and

Outlook.

. Fluent in Hershey Tradewinds Program which integrates Sales Volume

Planning, Forecasting, Pricing, Factory Estimates, and Promotions

Interests

. Volleyball

. Yoga

. Traveling

. Theater

. Music

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