Tom Woody *** Valley Ridge
Drive Sun Prairie, WI 53590
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******@*******.*** . 608-***-****
Summary
Over 15 years experience in technical industrial sales and business
development in diverse industrial products. Background includes sales and
marketing at the OEM, wholesale, and national account channels, working for
sales agencies as well as manufacturers. Strong ability to interact with
and motivate project managers, distributors, and buyers.
Experience
American Hometec, Inc., Wilmington, DE July 2010 to present
Regional Sales Manager-Water Products
Managing and growing sales in 15 state region. Responsible for sales and
marketing of electric and gas water heating products. Clients include OEM,
distributor, and manufacturer rep agencies.
. Achieved top growth rate among three regional managers for third and
fourth quarters 2010
. Developed a successful comprehensive marketing plan to include
stocking, training, and agency development throughout three sub
regions
Diversi-Plast Products, Golden Valley, MN 2004 to 2010
Regional Sales Manager-custom protective packaging
Overseeing plastic extrusion sales for a five state area. Responsible for
sales and marketing, as well as distributor, OEM, and national account
development in custom extruded product
. Achieved a sales increases averaging 15% per year over four years,
surpassing expected goals and bonus levels
. Directed new product development team, contributing to the
introduction of four new products for 2010
. Analyzed four major competitors, their major functions, and market
approach. This led to re-defining the products and company marketing
strategy
John Guest USA, Inc., Pine Brook, NJ 1996 to 2004
Regional Sales Manager
Responsible for Midwest sales of injection moldings and PVF product,
overseeing 20 OEMs, 14 distributors, and one salesperson. Worked with
engineering teams, distribution management, sales staff, and dealers to
achieve an average 17% annual growth budget.
. Managed distributor and independent sales reps in 11 states,
developing new business in PVF and metric product line sales from $1mm
to over $6mm in first five years becoming the top producer among five
regional managers
. Negotiated sales contracts and initiated new business relations with
major national accounts such as U.S. Filter, Whirlpool, John Deere and
Grainger
. Accepted responsibility for working directly with marketing and media
development to create regional marketing plans and programs aimed at
competition
Mid-Continent Marketing Services Ltd, Chicago, IL 1989 to 1996
Manufacturers Representative
Independently represented 10 manufacturers of kitchen and bath fixtures and
plumbing/heating products in the state of Illinois. Sales channels included
OEM, wholesale, and home centers
. Maintained a high industry profile emphasizing sales training,
industry organization/association support and creating promotional
efforts for salespeople
. Supported engineer and architect (ASPE) organizations to increase
sales of technical specified product lines, reducing competition on
large projects
. Instructed several technical education seminars and workshops at both
dealer and distributor levels as part of continuing education programs
Education
University of Wisconsin 1985
B.A. Marketing
Bachelor of Business Administration degree, majoring in marketing and
communications.
Additional coursework in sales technique and consumer behavior
Interests: nordic skiing, bicycling, kayaking